Gamut, a solutions-based digital advertising organization dedicated to connecting brands to their communities, announced that it will bolster their relationship with Cox Automotive, a division of Cox Enterprises, including such brands as Autotrader, Kelley Blue Book and Dealer.com. Cox Automotive simplifies the vehicle transaction process for buyers and sellers. This alliance combines the strengths of Gamuts premium video inventory with Cox Automotives massive data reach. As one of the largest sellers of video in the country, Gamut consistently performs above-industry benchmarks and brings a thorough cross-channel approach to campaign strategies. Due to the heritage and reputation of Cox Media Group, Gamuts best-in-class inventory is sourced directly from the broadcast and cable networks.
The knowledge and experience behind Cox Automotives deep insight on specific DMAs and consumer habits enables Gamut to further tap into specific local markets, and helps brands hyper-target their campaigns. Strengthening the Cox family bond between Gamut and Cox Automotive provides brands the opportunity to reach audiences with a more specialized touch than ever before. The comprehensive data provided by Cox Automotive will inform Gamuts sales in an acutely precise way, as well as provide a level of transparency that is tough to match. As with the entire Cox Enterprises family, Gamut and Cox Automotive share a commitment to brand safety, trusted inventory and a wealth of experience in developing winning cross-platform strategies.
We are excited to have the opportunity to work with our sister company in creating an exceptionally powerful solution, said Rachel Williamson, vice president and general manager for Gamut. Video remains the most effective way to reach automotive clients. Gamut brings unparalleled scale within premium OTT partnered with the power of Cox Automotives best-in-class proprietary first-party data to deliver the most brand-safe and efficient ad campaigns for automotive clients.
By combining Gamuts leading video capabilities with Cox Automotives extensive data, Cox Enterprises companies can deliver unmatched reach and targeting capabilities in the high-performing video domain, said Steve Lin, vice president of enterprise media solutions for Cox Automotive. Our mutual clients are looking for ways to make each advertising dollar more effective, and together, Cox Automotive and Gamut are delivering on that promise.
The alliance between Gamut and Cox Automotive will combine a massive cross-platform inventory and effective video products with research and insights necessary to launch and cultivate successful ad campaigns. This relationship will ultimately streamline the process by which brands cater their campaigns to specific audiences. Gamuts access to substantial video inventory, coupled with Cox Automotives immense first-party data enables brands to reach audiences at a deeper level in a variety of markets.
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For more information on Gamut, please visit http://gamut.media/.
For more information on Cox Automotive, please visit https://www.coxautoinc.com/.
Gamut is a solutions-based digital advertising organization focused on connecting brands to their most relevant consumers and communities, across all platforms. Gamut empowers advertisers through guaranteed premium inventory, advanced fraud-free options and maximized campaign performance. Founded on a century of success laid down by our parent company Cox Enterprises, Gamut delivers effective advertising campaigns that combine over 20 years of experience in the digital space with data, insights and quality inventory. A subsidiary of Cox Media Group, Gamut aligns with industry-leading sister companies Cox Reps and Videa to provide advertisers with a holistic approach to reaching key audiences. For more information on Gamut, please visit: http://gamut.media/.
About Cox Automotive
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global companys 34,000-plus team members and family of brands, including Autotrader, Clutch Technologies, Dealer.com, Dealertrack, Kelley Blue Book, Manheim, NextGear Capital, VinSolutions, vAuto and Xtime, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com