Amplify® Shows How NBA® G-League® Team, Others Use Promotional Products to Build Brands

When the Wisconsin Herd opened its inaugural season, promotional products helped create memorable events and fan loyalty, resulting in a league-leading 12 sold-out games and record-setting season attendance. ESPN Louisville did the same, using promotional giveaways to create lasting memories for 1,500 fans attending their Play Hooky with ESPN Louisville at 4th Street Live! basketball playoffs watch party.

These are just two of the stories featured in the Winter 2019 issue of amplify, a digital magazine from promotional products retailer 4imprint. The new issue, released February 5, 2019, showcases how organizations are using promotional products to create emotional connections with potential customers through lasting memories of an event.

Customers share some great examples of how promotional products can help create an emotional connection and remind people of an event experience, said Kevin Lyons-Tarr, CEO, 4imprint. And, these stories show that emotional connection extends beyond the event to the organization making it possible as well.

In addition to the cover story, readers will find out how:

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  • Old English Sheepdog Rescue of Southern CA, Inc. attended 2018s Woofstock 90210 in style with silver custom tote bags that helped them celebrate 25 years of showcasing rescued pets.
  • Billtrust used a gong and giveaways to create memorable employee recognition.
  • The authors of Culture Driven Recruiting! did double-duty with their promotional products, autographing copies of their book and then giving away the pens as gifts with the purchase.

This issue of amplify digital magazine can be viewed online here or at info.4imprint.com.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

Becky Dillenberg, 4imprint
920-236-7272, ext. 8546