American Greetings Celebrates Halloween Surprises with New Doorbell Delights™ Cards

Cleveland, OH, Oct. 10, 2018 — The costumes, the candy, the fun with friends and family – the experience of trick-or-treating is a memorable one that is fun for youngsters and nostalgic for the young at heart. With American Greetings newest innovation, the surprises and excitement of this ubiquitous tradition are available now in the card aisle. Send frightfully fun Halloween wishes to your favorite trick-players and treat-lovers with Doorbell Delights™. Make their Halloween spooky and happy with Doorbell Delights! Featuring illustrated scenes and lettering, these haunted houses add the perfect touch of cute ‘n’ creepy to this candy-filled season. One push of the doorbell, and the front door swings open to reveal a dancing character singing along to an entertainingly twisted song. Invite Doorbell Delights to your celebration this Halloween and guests will come knocking for fun. Designs in this spooky-sweet collection include a “trick-or-scream” eyeball, a spider wishing a creepy-crawly Halloween, and a ghostly candy corn. “Shoppers look to the greeting card category as a way to express fun and excitement for Halloween,” said Carol Miller, vice president of corporate innovation at American Greetings. “The spirited surprises and creatures make Doorbell Delights a monstrously good time.” This year marks the 10th anniversary of American Greetings Pipeline of Innovation! As the industry leader in greeting card inventions, we have proudly introduced 180 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver. Consumers can find Doorbell Delights™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending ecards can share American Greetings cards online from For more information on American Greetings, visit You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, LinkedIn, Google+ and Instagram


About American Greetings As the leader in meaningful connections, American Greetings is committed to making the world a more thoughtful and caring place. Founded in 1906, the creator and manufacturer of innovative social expression products offers paper cards, digital greetings, gift wrap, party goods and more to help consumers honor the people and moments in life that really matter. The Company’s major greeting card brands are American Greetings, Papyrus, Recycled Paper Greetings and Carlton Cards. lets consumers shop and buy paper cards, ecards, printables, party supplies and gift wrap — along with providing useful content that educates and inspires visitors to connect more meaningfully. The 112 year-old Company is headquartered in Cleveland, Ohio, and its products can be found in retail outlets worldwide. For more information, please visit




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Megan Baucco  American Greetings  216.252.7300 ext. 2841  [email protected]