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    Home > Research Reports > Air Freshener Market Analysis and Forecast 2020 – 2030 | Top Players Procter & Gamble, SC Johnson, Reckitt Benckiser, Henkel
    Research Reports

    Air Freshener Market Analysis and Forecast 2020 – 2030 | Top Players Procter & Gamble, SC Johnson, Reckitt Benckiser, Henkel

    Published by Uma Rajagopal

    Posted on January 4, 2022

    5 min read

    Last updated: January 28, 2026

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    Quick Summary

    The air freshener market is poised for growth due to innovations and rising consumer affluence, with key players like Procter & Gamble leading the way.

    Air Freshener Market Analysis and Future Forecast 2020-2030

     

     

    Air fresheners are products used to release fragrances in order to eliminate foul smell or odour from the environment. These products are only applicable for use in indoor environments such as homes, offices, hotel rooms, cars and others. In recent years, this functional commodity has evolved to be used as a decorative product. Air fresheners comprise chemical agents such as artificial or original essence, aerosol propellants, solvents such as mineral oil, 2-butoxyethanol and other glycol ethers, which help in neutralizing odours and freshens the air. 

    Request Sample Copy of Report: https://www.futuremarketinsights.com/reports/sample/rep-gb-42

    On the basis of types, these products can be broadly segmented into room sprays and fragrance diffusers. Room sprays fall under the category of aerosol sprays, which are mostly available in cans or glass bottles with attached spray nozzles. Room sprays are highly functional and instead of simply masking foul odours, they release a pleasant fragrance. On the other hand, diffusers disperse fragrance into the air. Furthermore, these are widely classified into active and passive diffusers. Active diffusers require an external energy source of energy to release fragrance. These products are designed to function on a plugged power source or with batteries. Passive diffusers do not require any external energy source and diffuse fragrance from various forms of underlying substances or layers. The various types of passive diffusers include adjustable solids, reed diffusers and gel products.

    Besides room sprays and diffusers, the air freshener market is further segmented into specialty products. These types of air fresheners comprise a variety of products designed to add fragrance to a room or space, and are available in various forms such as potpourri. This type of air freshener comprises forms of dried botanical and other natural ingredient such as flowers, fruits, wood chips and spices that may have fragrance oils added to them. Another is sachets, small pouches or bags filled with scented powder. Another type is incense, which is produced from a mixture of fragrant gums, resins, woods and spices and is available in varied forms such as sticks, cones, rods, coils, small blocks, wands and powders. Furthermore, fragrance oil burning lamp is another type of air freshener. This type acts as a catalytic diffusion lamp, purifying the air while releasing fragrance. Yet another type is the non-electric or evaporative air freshener. This type releases fragrance when scented oil is added to an oil warmer, which is heated using a tea light candle. 

    Request Brochure of Report: https://www.futuremarketinsights.com/reports/brochure/rep-gb-42

    Globally, the demand for air fresheners registered stable growth during the last five years, and is expected to witness favourable growth during the forecast period. This is attributed to product innovations, increased adaption of enhanced products and rising affluence. Changing and improving lifestyle and demographic factors, as well as increasing population in developing countries is driving demand for air freshener products in Asia Pacific and Rest of the World. 

    The key drivers in the air freshener market includes product innovation and launch of new product ranges capable of delivering freshness as well as enhanced ability to eliminate offensive odours. These properties serve to enhance consumer preference for such products and offers value for money. In addition, rise in disposable income and purchasing power parity has shifted the demand of consumers towards enhanced products, which is further expected to fuel market growth. 

    The key players in the global air freshener market include Procter & Gamble, SC Johnson, Reckitt Benckiser, Henkel, Church & Dwight, California Scents, ST Corporation, Scott’s Liquid Gold, Inc., Amway, Kobayashi, Liby, Houdy, Farcent, Jiali, Ludao, Mengjiaolan and others.

    Regional analysis includes

    • North America
    • Latin America
    • Asia Pacific
    • Japan
    • Western Europe
    • Eastern Europe
    • Middle East & Africa

    The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies. 

    Have Any Questions Regarding Air Freshener Market Report, Ask Our Experts@ https://www.futuremarketinsights.com/ask-question/rep-gb-42

    Explore FMI’s Extensive Coverage on Consumer Product Domain

    Electric Air Freshener Market: Online stores are expected to benefit the electric air freshener product manufacturers on a large scale because of its ability to provide more attractive operating efficiency, retail experience, and ease of use

    Smart Fragrance Box Market: Growing air care market and consumer preference for pleasant smell in their surroundings have led to an upsurge in spending on smart fragrance box market products, thereby lashing the demand for the smart fragrance box in the global market

    Luxury Perfume Market: Increasing expenditure for luxury products and growing brand consciousness among millennials is supporting the market growth from last few years and will further create growth opportunity in future for luxury perfume market

    About Future Market Insights (FMI)

    Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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    Report: https://www.futuremarketinsights.com/reports/global-air-freshener-market

     

    Key Takeaways

    • •Air fresheners are used to eliminate odors and add fragrance.
    • •Market growth driven by product innovation and rising affluence.
    • •Key players include Procter & Gamble and SC Johnson.
    • •Demand is increasing in Asia Pacific and developing regions.
    • •Product types include sprays, diffusers, and specialty products.

    Frequently Asked Questions about Air Freshener Market Analysis and Forecast 2020 – 2030 | Top Players Procter & Gamble, SC Johnson, Reckitt Benckiser, Henkel

    1What is the main topic?

    The article focuses on the analysis and forecast of the air freshener market from 2020 to 2030.

    2Who are the key players in the market?

    Key players include Procter & Gamble, SC Johnson, Reckitt Benckiser, and Henkel.

    3What factors are driving market growth?

    Product innovation, rising affluence, and increased demand in developing regions are driving growth.

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