Published by IMARC Services Private Limited
Posted on September 24, 2021
4 min readLast updated: February 2, 2026
The Africa e-commerce market is set for robust growth from 2021-2026, driven by increased internet use and digital commerce adoption.
According to the latest report by IMARC Group, titled “Africa E-Commerce Market Size: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the africa e-commerce market size grew at a CAGR of around 40% during 2015-2020. Looking forward, IMARC Group expects the market to continue its robust growth during the next five years.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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E-commerce, or electronic commerce, refers to various commercial transactions conducted electronically through the internet. It includes marketplace services, buying and selling of consumer products, customer support, etc. E-commerce also includes payment gateways, internet banking, online auctions, online ticketing. It is classified into different business models, such as the Business to Customer (B2C) model, Business to Business (B2B) model, Customer to Customer (C2C) model, and Customer to Business (C2B) model. E-commerce platforms provide numerous benefits, such as fewer transaction costs, a global reach, direct communication between the parties involved, higher profit margins, fast delivery of goods and services, etc.
Increasing internet penetration, rising levels of urbanization, and the high adoption of smart devices to access e-commerce portals are driving the Africa e-commerce market. E-commerce allows enterprises to conduct business without a physical presence, thereby mitigating infrastructure and overhead expenses. The elevating traction for online retail channels and the rising influence of social networking platforms are also bolstering the market growth in the region. Moreover, the emergence of private-label and consumer-based business models enables businesses to collect and use consumer data to provide customized products. Besides this, the sudden outbreak of the COVID-19 leading to the closure of offline retail channels is expected to catalyze the demand for e-commerce platforms in the coming years.
Africa E-Commerce Market 2021-2026 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the africa e-commerce market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
Key Market Segmentation:
The report has segmented the africa e-commerce market on the basis of business model, mode of payment, service type, product type and country.
Breakup by Business Model:
Breakup by Mode of Payment:
Breakup by Service Type:
Breakup by Product Type:
Breakup by Country:
Explore Full Report with TOC & List of Figure: https://www.imarcgroup.com/africa-e-commerce-market
Key highlights of the report:
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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The article discusses the growth and trends of the Africa e-commerce market from 2021 to 2026.
COVID-19 has accelerated the adoption of e-commerce due to the closure of offline retail channels.
Key players include Amazon, Jumia, AliExpress, and others.
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