Adyen records almost twice as many mobile payments in the UK than the global average
Retail uniquely sees both tablets and smartphones steal share from desktops; other sectors show smartphones dominating the mobile channel
Android platform experiencing tremendous growth but iOS still king of mobile web transactions
Adyen, the global provider of international and omni-channel payment solutions, today announced findings from its latest global Mobile Payments Index covering the period of April through June 2014. During this period, on average mobile web payments accounted for almost 22% of all transactions on Adyen’s network worldwide. This represents a 9% increase over Q1 and a 33% increase over June 2013. Looking specifically at the UK, mobile payments stand at 39%, significantly higher than the global average and demonstrating growth of more than 5% over Q1.
Nearly 72% of all Adyen merchants are processing payments over the mobile web, up from 70% in Q1. Adyen is seeing its UK Retail customers in particular focus on driving conversion in the increasingly popular mobile channel, which is contributing to the high volume of mobile transactions occurring in the region. The global average mobile web share of transactions for the Retail vertical is just over 29% for Q2, an increase of 3.2 percentage points from Q1 and 2.9 percentage points up from Q4 2013.
Q2 Mobile Web Share of Transactions by Industry:
· Travel: PC 60.42%; Mobile 39.58% (Phone 27.24%; Tablet 12.34%)
- Ticketing: PC 70.86%; Mobile 29.14% (Phone 21.06%; Tablet 8.08%)
· Retail: PC 70.94%; Mobile 29.06% (Phone 10.01%; Tablet 19.04%)
- Digital Goods: PC 73.97%; Mobile 26.03% (Phone 20.12%; Tablet 5.91%)
· Gaming: PC 92.6%; Mobile 7.38% (Phone 5.04%; Tablet 2.33%)
Retail Shoppers Prefer Tablets for Mobile Commerce
The Index shows Retail shoppers in particular to have an appetite for larger screen devices, with Retail standing out as the only vertical to see the volume of mobile payment transactions grow from Q1 to Q2 across both tablets and smartphones, up by 2.52 and 0.68 percentage points respectively. In the other verticals tracked by the Index, tablets as well as desktop computers lost share to smartphones in Q2. The exception is Gaming, where all mobile web transactions declined, primarily due to a rise in in-app purchases. Adyen’s Mobile Payment Index focuses exclusively on web-based mobile payments and does not track in-app payments.
Q2 Change in Percentage Points from Q1:
- Travel: Phone +5.26%; Tablet -0.14%
- Digital Goods: Phone +3.25%; Tablet -1.6%
- Gaming: Phone -2.16%; Tablet -0.33%
- Retail: Phone +0.68%; Tablet +2.52%
- Ticketing: Phone +5.33%; Tablet -0.01%
“In the UK market, our retail customers lead the way in recognizing the importance of the mobile channel,” said Myles Dawson, UK Country Manager at Adyen. “In particular, they are looking to capitalize on the rise in preference for large-screen devices, which are more conducive to browsing and buying articles based on their design and individual features, such as clothes or electronics. Mobile conversions are front of mind, and we’re seeing customers innovate around how they integrate mobile with their broader e-commerce strategy, including in-store, and streamline the experience across all channels and platforms.”
Retail Shoppers Spend More on Mobiles
The Retail sector uniquely experienced growth in transaction value from both smartphone and tablet users in Q2, up by more than 18.2% and 6.8% respectively. Gaming showed an increase of more than 5.25% in average purchase size from smartphone users, and Ticketing saw an 11.5% increase from tablet users.
Q2 Average Transaction Value by Industry/Device (vs. Q1)
- Travel: PC €201.61 (- €1.52); Phone €56.76 (- €0.58); Tablet €139.64 (- €5.12)
- Digital Goods: PC €22.63 (- €1.75); Mobile €18.02 (- €2.66); Tablet €21.17 (- €3.99)
- Gaming: PC €40.20 (+ €0.60); Mobile €41.38 (+ €2.09); Tablet €44.63 (- €2.94)
- Retail: PC €103.99 (+ €0.13); Mobile €65.83 (+ €10.14); Tablet €87.31 (+ €5.58)
- Ticketing: PC €52.87 (+ €5.47); Mobile €43.34 (- €0.27); Tablet €53.69 (+ €5.54)
Android Gaining Ground on iOS
The Index revealed that the use of Android devices in mobile commerce is growing at a tremendous rate – particularly Android smartphones – but for now they do not pose a threat to iOS-based phones and tablets. In Q2, 8.3% of all transactions came from an iPad (an increase of 6.5% over Q1 and a 12.2% increase over last year) and the iPhone represented 6.6 % (6.5% over Q1 and 24% over last year). However, Android’s quarterly growth was more than double that of iOS, and its year-over-year growth dwarfed iOS. Android tablets represented 1.7% of all payment transactions, growing 13.25% over Q1 and 90% growth over last year. Android smartphones generated 5.2% of all transactions, growing 15.25% over Q1 and 104% over last year. The UK is seeing Windows Phone transactions creeping up from 0.2% in January 2014 to a steady 0.3% from February onwards, compared to a global average of 0.1% for the operating system.
In the UK in June, smartphones represented 24.1% of all transactions and tablets 14.8%, in both cases growing by 1 percentage point over the Q1 average percentage.
Europe more generally leads the world in m-commerce transactions, with 22.7% of all transactions originating from a mobile device (12.4% phone; 10.3% tablet). This represents a nearly 40% increase from June 2013, when mobile represented 16.3% of total transactions.
In North America, mobile represented 16.9% of all transactions (10.9% phone; 6% tablet), a 48% increase over last year’s 11.4%. Asian mobile transactions accounted for 14.2% of all transactions (7.9% phone; 6.3% tablet), up 20% from 11.8% one year ago. Latin America, at 6.6% (up nearly 75% from 3.8% last year), was the only region to show a continued increase in tablet transactions over smartphones (2.5% phone; 4.1% tablet).
About the Adyen Global Mobile Payments Index
The Adyen Global Mobile Payments Index is based on Adyen global payment transaction data. This Index has been created to track the rapid evolution of mobile as a sales channel and provide insight into mobile web payment trends for different devices, market sectors and geographies. Adyen’s Mobile Payment Index focuses exclusively on web-based mobile payments and does not track in-app payments. Adyen processes payments for more than 3,500 medium, large and enterprise-sized organizations mainly operating multi-national businesses. The company processed more than USD 14 billion in payments transactions in 2013, of which USD 2.2 billion were mobile transactions.
Pandemic ‘shecession’ reverses women’s workplace gains
By Anuradha Nagaraj
(Thomson Reuters Foundation) – The coronavirus pandemic reversed women’s workplace gains in many of the world’s wealthiest countries as the burden of childcare rose and female-dominated sectors shed jobs, according to research released on Tuesday.
Women were more likely than men to lose their jobs in 17 of the 24 rich countries where unemployment rose last year, according to the latest annual PricewaterhouseCoopers (PwC) Women in Work Index.
Jobs in female-dominated sectors like marketing and communications were more likely to be lost than roles in finance, which are more likely to be held by men, said the report, calling the slowdown a “shecession”.
Meanwhile, women were spending on average 7.7 more hours a week than men on unpaid childcare, a “second shift” that is nearly the equivalent of a full-time job and risks forcing some out of paid work altogether, it found.
“Although jobs will return when economies bounce back, they will not necessarily be the same jobs,” said Larice Stielow, senior economist at PwC.
“If we don’t have policies in place to directly address the unequal burden of care, and to enable more women to enter jobs in growing sectors of the economy, women will return to fewer hours, lower-skilled, and lower paid jobs.”
The report, which looked at 33 countries in the Organisation for Economic Co-operation and Development (OECD) club of rich nations, said progress towards gender equality at work would not begin to recover until 2022.
Even then, the pace of progress would need to double if rich countries were to make up the losses by 2030, it said, calling on governments and businesses to improve access to growth sectors such as artificial intelligence and renewable energy.
Laura Hinton, chief people officer at PwC, said it was “paramount that gender pay gap reporting is prioritised, with targeted action plans put in place as businesses focus on building back better and fairer”.
Britain has required employers with more than 250 staff to submit gender pay gap figures every year since 2017 in a bid to reduce pay disparities, but last year it suspended the requirement due to the coronavirus pandemic.
(Reporting by Anuradha Nagaraj @AnuraNagaraj; Editing by Claire Cozens. Please credit the Thomson Reuters Foundation, the charitable arm of Thomson Reuters, that covers the lives of people around the world who struggle to live freely or fairly. Visit http://news.trust.org)
German January exports to UK fell 30% year-on-year as Brexit hit – Stats Office
BERLIN (Reuters) – German exports to the United Kingdom fell by 30% year-on-year in January “due to Brexit effects”, preliminary trade figures released by the Federal Statistics Office on Tuesday showed.
In 2020, German exports to the UK fell by 15.5% compared to 2019, recording the biggest year-on-year decline since the financial and economic crisis in 2009, when they fell by 17.0%, the Office said.
“Since 2016 – the year of the Brexit referendum – German exports to the UK have steadily declined,” the Office said in a statement.
In 2015 German exports to the UK amounted to 89.0 billion euros. In 2020, German they totalled 66.9 billion euros.
Imports to Germany from the UK totalled 34.7 billion euros in 2020, down 9.6 % compared to 2019.
(Reporting by Paul Carrel; Editing by Madeline Chambers)
German unemployment unexpectedly rises in February
BERLIN (Reuters) – German unemployment rose in February for the first time since last June, data showed on Tuesday, dashing expectations for a fall as lockdown measures to suppress the coronavirus case load held back Europe’s largest economy.
The Labour Office said the number of people out of work rose by 9,000 in seasonally adjusted terms to 2.752 million. A Reuters poll had forecast a fall of 13,000.
“Kurzarbeit (shortened working hours) continues to secure employment on a large scale and prevent unemployment,” Labour Office chief Detlef Scheele said in a statement, adding: “Individual sectors are feeling the effects of the lockdown.”
Germany has been in lockdown since November, and measures were tightened in mid-December, as it battles a second wave of the virus. Chancellor Angela Merkel has said new variants of COVID-19 risk a third wave of infections.
The unemployment rate remained unchanged compared with the previous month at 6.0%.
The labour agency said some 2.39 million employees were on shortened working hours in December under the government’s Kurzarbeit scheme designed to avoid mass layoffs during downturns by offering companies subsidies to keep workers on the payroll.
After peaking at some 6 million last April, the number of people on Kurzarbeit fell before rising again in November as lockdown measures kicked in, the Office said.
(Writing by Paul Carrel; Editing by Madeline Chambers)
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