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    Home > Research Reports > Adaptogens Market Reach Valuation of ~US$ 23.4 Bn By 2030
    Research Reports

    Adaptogens Market Reach Valuation of ~US$ 23.4 Bn By 2030

    Adaptogens Market Reach Valuation of ~US$ 23.4 Bn By 2030

    Published by TMR Research Insights

    Posted on August 16, 2021

    Featured image for article about Research Reports

    Brand-building Partnerships and Transparency Buttress Sales While Attracting Repeat Buyers

    Transparency, investments in brand equity, and certifications are helping finished product manufacturers to stand out in the competitive adaptogens market landscape. Supplier brand-building partnerships and innovative technologies are key factors shaping the growth of the adaptogens market. Reputable brands are relying in solid supply partnerships to stay afloat in the competition. Innovative technologies in ingredients are generating a demand from consumers for increased traceability and transparency of production practices that root back to the farm from where the ingredients are sourced.

    Stress and anxiety associated with modern lifestyle of individuals are key drivers that buttress growth of the adaptogens market. Continued research demonstrations that validate efficacy of adaptogens are paving the way for innovations in sports and performance sectors. The need for enhanced mental function is another key driver catalyzing the demand for adaptogen-based products. Business strategies involve partnerships with leading suppliers to attract repeat buyers.

    Strong expertise with attention to detail makes our market research reports stand apart. Download PDF Brochure –

    https://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=62163

    Do Adaptogens Pose a Threat to CBD?

    It is well-known that CBD (Cannabidiol) aids in relieving pain, increases mental focus, and improves digestion. CBD-infused products such as beverages, tinctures, and even yoga pants are anticipated for a robust growth of the CBD industry. However, advantages of adaptogens and nootropics are anticipated to pose a threat to CBD-infused products. Likewise, adaptogens are growing popular as the go-to ingredient for wellness products. Such trends are boosting the expansion of the adaptogens market, which is estimated to reach a value of ~US$ 23.4 Bn by the end of 2030.

    Request for Covid-19 Impact Analysis on Adaptogens Market:

    https://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=62163

    Abundance of adaptogen ingredients over CBD are creating value-grab opportunities for startups and corporates in the adaptogens market. For instance, Kin Euphorics— an innovator of nightlife beverages for conscious connections, has developed unique non-alcoholic beverages using adaptogens for social drinking occasions. Companies are tapping incremental opportunities in the clean beauty category by boosting the launch numbers of adaptogen-centric skincare products. Thus, companies are increasing efforts to share business with the already-established CBD industry to scale market growth.

    Buy our Premium Research Report on Adaptogens Market@

    https://www.transparencymarketresearch.com/checkout.php?rep_id=62163<ype=S

    Creative Marketing Strategies Target Diverse Group of Consumers Dissatisfied with Pharmaceuticals

    Adaptogens are acquiring prominence in various F&B and cosmetics products. However, regulatory considerations pose a challenge for companies in the adaptogens market. The adaptogens market is anticipated to progress at a healthy CAGR of ~7% during the forecast period. However, companies are under constant pressure to avoid overstepping the boundaries of what is allowed to claim, considering stringent regulatory standards. Hence, companies are increasing their focus in creative marketing strategies to generate a continuous demand for adaptogens in products.

    More Trending Reports by Transparency Market Research –

    https://www.prnewswire.com/news-releases/changing-consumer-preferences-to-natural-plant-based-food-ingredients-to-provide-promising-growth-opportunities-for-citrus-fiber-market-says-tmr-301348160.html

    Consumer understanding and awareness have become the main focus points for companies in the market landscape. However, these points are also challenges for manufacturers, since diverse classes of consumers are difficult to target through uniform marketing strategies. Manufacturers are now witnessing high consumer adoption of adaptogens after not receiving the desired outcome from pharmaceutical products. Hence, companies are innovating in marketing strategies without risking the wrath of vigilant regulators.

    Winning Imperatives: Testing Dosing Quantities and Increasing Ingredient Availability

    The concept of superfoods is gaining prominence in most U.S. households, as more number of individuals are undergoing stress due to their hectic lifestyle, thus witnessing in a plethora of digestive, renal, and cardiovascular ailments. Such lifestyle conditions of individuals are boosting the demand for adaptogens. Thus, companies are increasing their production capabilities to increase the availability of adaptogens in convenient packets inside retail stores and are boosting sales through online retailing formats.

    Companies in the adaptogens market are benefitting from the growing awareness about the novel medicinal herbs and fungi that are being highly publicized for maintaining endocrinal homeostasis. Advantages of these medicinal herbs are estimated to boost the adaptogens market. Today, functional mushrooms such as reishi and cordyceps are acquiring popularity in F&B offerings such as trail mixes and lattes. Meanwhile, adaptogen dosing quantities are being tested, whereas manufacturers are increasing ingredient availability.

    Analysts’ Viewpoint

    Opportunities in supplement manufacturing for sleep, stress, and immunity are generating sustainable revenue streams for companies in the adaptogens market. Manufacturers are capitalizing on the trend for natural alternatives to manage stress and improve mental wellbeing.

    Brand-building supply partnerships is one of the key takeaways for boosting business revenue. However, consumer demand for greater transparency and traceability pose a restraint for manufacturers. Hence, startups and corporates should delve opportunities in developing e-Commerce platforms that aim to build brand awareness and offer online educational content that reassures the faith of consumers. Startups are aiming to strike the right balance between health and indulgence by innovating in snack bars, granolas, and beverages.

    Adaptogens Market: Overview

    • The global adaptogens market’s value is anticipated to be ~US$ 10.3 Bn in 2020, finds Transparency Market Research (TMR) in a recent study. According to the report, the market is expected to reach ~US$ 23.4 Bn by 2030, at a CAGR of ~6.8%.
    • The rising demand for healthy food and beverages is driving the global adaptogens market. Adaptogen offers relief from stress and is therefore, considered beneficial for the human body. With increasing awareness about health benefits associated with adaptogens, their application in the food & beverages industry is increasing. Adaptogen-based products offer several benefits such as they promote growth and are rich in anti-oxidants that enhances the immunity.
    • Increasing use of adaptogens as an ingredient in nutraceutical products ensures protection from flu. Moreover, adaptogens also enhance mental clarity, and work as antidepressants. They are also useful in treating chronic diseases, such as heart and respiratory diseases.

    Adaptogens: Market Frontrunners

    • Ashwagandha, ginseng, astragalus, cordyceps, turmeric, and holy basil, among others, are key segments by source, wherein the dominating segment in 2020 are ginseng and ashwagandha accounting for a combined share of approximately 46.4% of the market in terms of value.
    • The functional food & beverages segment is the major segment of the global adaptogens market in terms of end use. It is followed by pharmaceuticals and sports nutrition segments. These segments accounted for 50.8%, and 34.8% of the market, respectively, based on value. 
    • North America leads the global market followed by Europe, Oceania, and Asia Pacific. Based on nature, the natural segment holds around 89.9% of the total market, whereas the synthetic segment accounts for the remaining market share. 

    Adaptogens Market: Trends

    • Plant-based functional food and food additives

    The demand for adaptogens is increasing as a result of increasing production of functional food and food additives. Adaptogen also works as stress buster, as it relaxes the brain. It has various antioxidant and anti-inflammatory properties due to which its demand is increasing. Healthy snacking trend is one of the key factors upscaling the demand for adaptagens. Furthermore, the use of adaptogens is also increasing in sports nutrition products due to their health benefits. They prevent various respiratory and heart diseases, which is a key factor fueling their demand worldwide. Hence, fitness enthusiasts and athletes are including adaptogens in their diet. The use of adaptogen-based products boosts immunity of athlete during extreme physical workout and training and reduces stress. These valuable properties have made adaptogens a highly preferred ingredient in functional food. Additionally, it is a major supplement preferred by sportspersons.

    Adaptogens Market: Strategies

    • Key manufacturers in the global adaptogens market are introducing various adaptogen-based products online and are also providing eye-catching discounts on their products to enhance their online business
    • Product Innovation and Launches: Key players are offering products that increase the ability of the body to resist the stress effects or restore normal psychological functioning
      • For instance, in 2017, Project Juice – a California-based company has launched a new product line of adaptogens-based Lattes that is manufactured by using guarana, holy basil, chaga, and reishi
      • In 2019, Organika Health Products Inc., headquartered in the United States has launched various adaptogen-based new products such as CALM, GLOW, MEMORY, MOOD, and BALANCE. CALM products activate the potent immune cells, and reduces anxiety, and improve the digestive system. GLOW is used as a beauty tonic and improves the luster of hair and skin. MEMORY supports brain longevity, improves memory and regenerates the nervous system. MOOD is one of the company products and is prepared by organic roots of Aswagandha; it reduces stress and enhances the energy levels. BALANCE helps in the proper functioning of the adrenal gland. 

    Target Region for Market

    • In terms of value, in 2020, North America accounted for the dominant market share. Europe and Asia Pacific are expected to retain their strong positions in the market during the forecast period.

    Adaptogens Market: Players

    • Some of the key players operating in the adaptogens market, as profiled in the study, are, 
      • REBBL
      • Nutra Industries Inc
      • Organic India
      • Xian Yuensun Biological Technology Co. Ltd
      • MB-Holding GmbH & Co. KG
      • PLT Health Solutions, Inc.
      • Xi’an Greena Biotech Co. Ltd.
      • Amax NutraSource, Inc
      • NutraCap Labs
      • Changsha Organic Herb Inc.

    Food-beverages-Industry battles Tangible Impact of Economic and Cultural changes, Stay Updated on the Latest Trends in food-beverages-market@ 

    https://www.transparencymarketresearch.com/food-beverages-market-reports-4.html

    About Us

    Transparency Market Research is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants, use proprietary data sources and various tools and techniques to gather, and analyze information.

    Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.

    Contact

    Transparency Market Research
    State Tower,
    90 State Street,
    Suite 700,
    Albany NY – 12207
    United States
    USA – Canada Toll Free: 866-552-3453
    Email: sales@transparencymarketresearch.com
    Follow Us: Twitter | LinkedIn
    Blog: https://tmrblog.com

    Brand-building Partnerships and Transparency Buttress Sales While Attracting Repeat Buyers

    Transparency, investments in brand equity, and certifications are helping finished product manufacturers to stand out in the competitive adaptogens market landscape. Supplier brand-building partnerships and innovative technologies are key factors shaping the growth of the adaptogens market. Reputable brands are relying in solid supply partnerships to stay afloat in the competition. Innovative technologies in ingredients are generating a demand from consumers for increased traceability and transparency of production practices that root back to the farm from where the ingredients are sourced.

    Stress and anxiety associated with modern lifestyle of individuals are key drivers that buttress growth of the adaptogens market. Continued research demonstrations that validate efficacy of adaptogens are paving the way for innovations in sports and performance sectors. The need for enhanced mental function is another key driver catalyzing the demand for adaptogen-based products. Business strategies involve partnerships with leading suppliers to attract repeat buyers.

    Strong expertise with attention to detail makes our market research reports stand apart. Download PDF Brochure –

    https://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=62163

    Do Adaptogens Pose a Threat to CBD?

    It is well-known that CBD (Cannabidiol) aids in relieving pain, increases mental focus, and improves digestion. CBD-infused products such as beverages, tinctures, and even yoga pants are anticipated for a robust growth of the CBD industry. However, advantages of adaptogens and nootropics are anticipated to pose a threat to CBD-infused products. Likewise, adaptogens are growing popular as the go-to ingredient for wellness products. Such trends are boosting the expansion of the adaptogens market, which is estimated to reach a value of ~US$ 23.4 Bn by the end of 2030.

    Request for Covid-19 Impact Analysis on Adaptogens Market:

    https://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=62163

    Abundance of adaptogen ingredients over CBD are creating value-grab opportunities for startups and corporates in the adaptogens market. For instance, Kin Euphorics— an innovator of nightlife beverages for conscious connections, has developed unique non-alcoholic beverages using adaptogens for social drinking occasions. Companies are tapping incremental opportunities in the clean beauty category by boosting the launch numbers of adaptogen-centric skincare products. Thus, companies are increasing efforts to share business with the already-established CBD industry to scale market growth.

    Buy our Premium Research Report on Adaptogens Market@

    https://www.transparencymarketresearch.com/checkout.php?rep_id=62163<ype=S

    Creative Marketing Strategies Target Diverse Group of Consumers Dissatisfied with Pharmaceuticals

    Adaptogens are acquiring prominence in various F&B and cosmetics products. However, regulatory considerations pose a challenge for companies in the adaptogens market. The adaptogens market is anticipated to progress at a healthy CAGR of ~7% during the forecast period. However, companies are under constant pressure to avoid overstepping the boundaries of what is allowed to claim, considering stringent regulatory standards. Hence, companies are increasing their focus in creative marketing strategies to generate a continuous demand for adaptogens in products.

    More Trending Reports by Transparency Market Research –

    https://www.prnewswire.com/news-releases/changing-consumer-preferences-to-natural-plant-based-food-ingredients-to-provide-promising-growth-opportunities-for-citrus-fiber-market-says-tmr-301348160.html

    Consumer understanding and awareness have become the main focus points for companies in the market landscape. However, these points are also challenges for manufacturers, since diverse classes of consumers are difficult to target through uniform marketing strategies. Manufacturers are now witnessing high consumer adoption of adaptogens after not receiving the desired outcome from pharmaceutical products. Hence, companies are innovating in marketing strategies without risking the wrath of vigilant regulators.

    Winning Imperatives: Testing Dosing Quantities and Increasing Ingredient Availability

    The concept of superfoods is gaining prominence in most U.S. households, as more number of individuals are undergoing stress due to their hectic lifestyle, thus witnessing in a plethora of digestive, renal, and cardiovascular ailments. Such lifestyle conditions of individuals are boosting the demand for adaptogens. Thus, companies are increasing their production capabilities to increase the availability of adaptogens in convenient packets inside retail stores and are boosting sales through online retailing formats.

    Companies in the adaptogens market are benefitting from the growing awareness about the novel medicinal herbs and fungi that are being highly publicized for maintaining endocrinal homeostasis. Advantages of these medicinal herbs are estimated to boost the adaptogens market. Today, functional mushrooms such as reishi and cordyceps are acquiring popularity in F&B offerings such as trail mixes and lattes. Meanwhile, adaptogen dosing quantities are being tested, whereas manufacturers are increasing ingredient availability.

    Analysts’ Viewpoint

    Opportunities in supplement manufacturing for sleep, stress, and immunity are generating sustainable revenue streams for companies in the adaptogens market. Manufacturers are capitalizing on the trend for natural alternatives to manage stress and improve mental wellbeing.

    Brand-building supply partnerships is one of the key takeaways for boosting business revenue. However, consumer demand for greater transparency and traceability pose a restraint for manufacturers. Hence, startups and corporates should delve opportunities in developing e-Commerce platforms that aim to build brand awareness and offer online educational content that reassures the faith of consumers. Startups are aiming to strike the right balance between health and indulgence by innovating in snack bars, granolas, and beverages.

    Adaptogens Market: Overview

    • The global adaptogens market’s value is anticipated to be ~US$ 10.3 Bn in 2020, finds Transparency Market Research (TMR) in a recent study. According to the report, the market is expected to reach ~US$ 23.4 Bn by 2030, at a CAGR of ~6.8%.
    • The rising demand for healthy food and beverages is driving the global adaptogens market. Adaptogen offers relief from stress and is therefore, considered beneficial for the human body. With increasing awareness about health benefits associated with adaptogens, their application in the food & beverages industry is increasing. Adaptogen-based products offer several benefits such as they promote growth and are rich in anti-oxidants that enhances the immunity.
    • Increasing use of adaptogens as an ingredient in nutraceutical products ensures protection from flu. Moreover, adaptogens also enhance mental clarity, and work as antidepressants. They are also useful in treating chronic diseases, such as heart and respiratory diseases.

    Adaptogens: Market Frontrunners

    • Ashwagandha, ginseng, astragalus, cordyceps, turmeric, and holy basil, among others, are key segments by source, wherein the dominating segment in 2020 are ginseng and ashwagandha accounting for a combined share of approximately 46.4% of the market in terms of value.
    • The functional food & beverages segment is the major segment of the global adaptogens market in terms of end use. It is followed by pharmaceuticals and sports nutrition segments. These segments accounted for 50.8%, and 34.8% of the market, respectively, based on value. 
    • North America leads the global market followed by Europe, Oceania, and Asia Pacific. Based on nature, the natural segment holds around 89.9% of the total market, whereas the synthetic segment accounts for the remaining market share. 

    Adaptogens Market: Trends

    • Plant-based functional food and food additives

    The demand for adaptogens is increasing as a result of increasing production of functional food and food additives. Adaptogen also works as stress buster, as it relaxes the brain. It has various antioxidant and anti-inflammatory properties due to which its demand is increasing. Healthy snacking trend is one of the key factors upscaling the demand for adaptagens. Furthermore, the use of adaptogens is also increasing in sports nutrition products due to their health benefits. They prevent various respiratory and heart diseases, which is a key factor fueling their demand worldwide. Hence, fitness enthusiasts and athletes are including adaptogens in their diet. The use of adaptogen-based products boosts immunity of athlete during extreme physical workout and training and reduces stress. These valuable properties have made adaptogens a highly preferred ingredient in functional food. Additionally, it is a major supplement preferred by sportspersons.

    Adaptogens Market: Strategies

    • Key manufacturers in the global adaptogens market are introducing various adaptogen-based products online and are also providing eye-catching discounts on their products to enhance their online business
    • Product Innovation and Launches: Key players are offering products that increase the ability of the body to resist the stress effects or restore normal psychological functioning
      • For instance, in 2017, Project Juice – a California-based company has launched a new product line of adaptogens-based Lattes that is manufactured by using guarana, holy basil, chaga, and reishi
      • In 2019, Organika Health Products Inc., headquartered in the United States has launched various adaptogen-based new products such as CALM, GLOW, MEMORY, MOOD, and BALANCE. CALM products activate the potent immune cells, and reduces anxiety, and improve the digestive system. GLOW is used as a beauty tonic and improves the luster of hair and skin. MEMORY supports brain longevity, improves memory and regenerates the nervous system. MOOD is one of the company products and is prepared by organic roots of Aswagandha; it reduces stress and enhances the energy levels. BALANCE helps in the proper functioning of the adrenal gland. 

    Target Region for Market

    • In terms of value, in 2020, North America accounted for the dominant market share. Europe and Asia Pacific are expected to retain their strong positions in the market during the forecast period.

    Adaptogens Market: Players

    • Some of the key players operating in the adaptogens market, as profiled in the study, are, 
      • REBBL
      • Nutra Industries Inc
      • Organic India
      • Xian Yuensun Biological Technology Co. Ltd
      • MB-Holding GmbH & Co. KG
      • PLT Health Solutions, Inc.
      • Xi’an Greena Biotech Co. Ltd.
      • Amax NutraSource, Inc
      • NutraCap Labs
      • Changsha Organic Herb Inc.

    Food-beverages-Industry battles Tangible Impact of Economic and Cultural changes, Stay Updated on the Latest Trends in food-beverages-market@ 

    https://www.transparencymarketresearch.com/food-beverages-market-reports-4.html

    About Us

    Transparency Market Research is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants, use proprietary data sources and various tools and techniques to gather, and analyze information.

    Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.

    Contact

    Transparency Market Research
    State Tower,
    90 State Street,
    Suite 700,
    Albany NY – 12207
    United States
    USA – Canada Toll Free: 866-552-3453
    Email: sales@transparencymarketresearch.com
    Follow Us: Twitter | LinkedIn
    Blog: https://tmrblog.com

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