The “ABM Market by Account Type (Strategic ABM, ABM Lite, Programmatic ABM), Component (Tools and Services), Deployment Model (On-Premises and Cloud), Organization Size (Large Enterprises and SMEs), Industry Vertical, and Region – Global Forecast to 2023” report has been added to ResearchAndMarkets.com’s offering.
The global ABM market size will grow from USD 651.9 million in 2018 to USD 1,196.9 million by 2023, at a Compound Annual Growth Rate (CAGR) of 12.9% during the forecast period.
Major growth factors for the market include the focus on identifying the right audience, the growth of social media and social advertising, and increased customer lifetime value. However, a lack of awareness, reluctance to shift from traditional sales practices, and inaccuracies in the data sets could limit the market growth.
Large enterprises are organizations with more than 1,000 employees. They have a wide corporate network and varied revenue streams. Large enterprises cater to customers located across the world, which requires them to efficiently manage content across multiple channels with cost-effective manner. Hence, large enterprises largely adopt ABM solutions, as they have financial bandwidth to invest in innovative technologies to gain a competitive edge in the market.
In the ABM market by industry vertical, the media, telecommunications, and IT vertical is projected to hold the largest market size during the forecast period. The telecom and IT industry vertical has grown rapidly, due to the increasing number of subscribers generating huge amounts of data and adopting ABM for providing customers with better IT-enabled solutions and services. Rapidly growing consumer data has led to a more connected environment.
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ABM tools and services help navigate in the connected world to bring more revenue opportunities to the organizations. The industry vertical is at the forefront in leveraging ABM solutions, owing to an emerging need for integrating data from multiple channels into a unified platform. The increasing number of internet and mobile devices is fueling the growth of the telecom and IT industry vertical in the ABM market.
APAC is expected to be the fastest-growing region in the ABM market, owing to the presence of half of the world’s mobile users, the largest number of social media users, the rising trend of online shopping, and increasing internet connection and speed.
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Account-Based Marketing Market, By Account Type
7 Account-Based Marketing Market, By Component
8 Account-Based Marketing Market, By Deployment Model
9 Account-Based Marketing Market, By Organization Size
10 Account-Based Marketing Market, By Industry Vertical
11 Account-Based Marketing Market, By Region
12 Competitive Landscape
13 Company Profiles
- Act-On Software
- Addaptive Intelligence
- Celsius GKK International
- Lattice Engines
- Madison Logic
- Radius Intelligence
For more information about this report visit https://www.researchandmarkets.com/research/pppxdm/abm_market_by?w=4
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