An advertising agency, also known as an advertising agency or a creative agency, is a company dedicated solely to developing, strategizing, and managing advertising and at times other forms of media for its clientele. Ad agencies deal with all aspects of advertisements from design and conception to the execution and the after sales support. The agency may work in conjunction with a brand manager or creative director, but the advertising agency is in charge of the creative vision, hence the name.
Advertising agencies do not hire their clients and then hand them a portfolio and a script, handed down from corporate, higher management. Instead, they bring in an executive who will help them identify the appropriate target market for which the advertising agency will create its campaigns. Each company has its own vision for the promotion of its products and services and the advertising agency’s job is to find that target market and then create a campaign that is specifically designed to appeal to that audience. This can range from the form of product or service to the way it is showcased. A full service advertising agency is responsible for coming up with advertising campaigns that will meet the objectives of the company.
Most ad agencies work on a “pay per click” basis, which means that they are paid only if a visitor clicks on an advertisement. This means that they get no commission if the visitor does not make a purchase. Many large advertising agencies have campaigns that pay their clients only a percent of the amount of traffic which results in a sale. Other smaller advertising agencies work on a “cost per impression” basis, which means that they get a fee for placing a certain number of impressions, regardless of whether a sale is made. Still other ad agencies work on a “pay per click” basis, wherein they are paid only if a visitor to a website makes a purchase within a set time frame.
A full service advertising agency is responsible for establishing long-term contracts with their clients, as well as working out any special deals or incentives that can be offered in the case of a renewal of a contract. Special deals may include discounts on products or services, or the provision of a credit to a client who makes a purchase within a specified time period. It is very common for some advertising agencies to establish joint venture partnerships with other agencies in the industry. These types of agreements are usually very lucrative for both parties.
Most full-service advertising agencies will place bulk orders, especially those which deal with a very large audience. In many cases, a large advertising agency may buy space for a campaign in a weekly newspaper, as well as pay for advertising in local publications. Some larger advertising agencies also decide to place their ads on television commercials or on radio announcements. In the case of television advertisements, a full-service agency would place their ads on popular channels such as Fox, NBC and ABC. In some instances, smaller advertising agencies have formed relationships with celebrities to promote a campaign which they have developed.
In addition to the above examples, there are many examples of small ad agencies that can be extremely successful and creative. These types of businesses will often take on an overall advertising campaign themselves. This will allow them to control the content of the advertisements and the visual aspects of the campaigns themselves. Smaller advertising agencies may choose to work closely with the business owner in order to execute these types of campaigns. In some cases, the owner may be involved in every step of the process, although he will still retain a large part of the advertising agency.
Many small advertising agencies will choose to focus on one specific industry, while others will offer a full range of services. The advertising agencies that focus on one particular industry may offer a wide range of options and be very competitive. In contrast, larger advertising agencies who offer a full range of services will be less likely to be highly aggressive. This is because the company who wants to promote its product or service will be able to do so effectively using a variety of advertising agencies.
The services that many advertising agencies offer will range from traditional print advertisements and television advertisements to social network promotions and viral marketing campaigns. Depending on the type of advertising campaign, an advertising agency will be responsible for many duties. However, for all types of advertising campaigns, the primary duty of the advertising agency is to determine the best types of content to use and the best ways to market those products or services. Ultimately, the services offered by an advertising agency are geared towards ensuring the success of the advertising campaign.