- New digital marketing tool – Stakeholder – enables listed companies to grow their investor base by directly targeting the investment community
- Offers an opportunity to improve the liquidity and value of shares
- Builds a GDPR compliant investor relations contact database
A new digital marketing tool will cut the time it takes listed businesses to connect with potential investors by directly targeting the investment community through social media.
The platform – Stakeholder – will modernise how public companies build relevant connections with interested audiences by enabling businesses to capture more contacts and deliver investment news to prospective shareholders.
Several companies have already signed up to the programme – launched this week by content marketing and digital strategy agency blueprint.tv.
Stakeholder uses social media – namely Twitter and LinkedIn – to build data and target users who are actively searching for and sharing investment news, or to find specific employees of chosen organisations. Building a highly tailored database, the digital tool allows listed companies to quickly find and connect with potential retail and institutional investors as well as intermediaries.
Mungo Park, co-founder of blueprint.tv, said: “With new regulations and a need for heightened transparency, it’s more important than ever for listed companies to build their own equity investor audiences.
“MiFID II has lowered research and analyst coverage for some businesses meaning listed companies now need to release more information to keep the market fully informed and minimise volatility. Stakeholder will enable you to deliver news to the investment community while improving awareness, transparency and also ensuring you are GDPR compliant with your investor contacts.”
blueprint.tv. researched the FTSE 100 and discovered that only 65 currently offer online visitors an opportunity to sign up to receive further information on investor news. their investor relations website pages.
Mungo added: “Companies as big as RBS are failing to follow digital best practice by not clearly providing IR email alert services to the public, and are therefore missing an opportunity to keep people updated with investor news in a timely and accessible manner.”
“By contrast, businesses can now find and connect with new potential investors every day by using Stakeholder.”
“Data capture must be legally compliant and monitored in the right way, but any business that builds and uses data correctly can give themselves a significant competitive advantage.”