Finance
UK ad group WPP on track to meet downgraded forecasts
Published by Global Banking and Finance Review
Posted on August 7, 2025
1 min readLast updated: January 22, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on August 7, 2025
1 min readLast updated: January 22, 2026
WPP is on track to meet its revised financial forecasts despite client spending cuts. New CEO Cindy Rose aims to lead a recovery.
LONDON (Reuters) -British ad group WPP said on Thursday it was on track to meet annual forecasts which it downgraded last month, when it warned of lower client spend and named senior Microsoft executive Cindy Rose as its new CEO to lead a recovery.
For the three months to the end of June, WPP reported net sales, which it calls revenue less pass-through costs, of 2.54 billion pounds ($3.40 billion), down 5.8% on an underlying basis.
WPP warned in July that net sales would fall by 3% to 5% this year, a downgrade on its previous forecast for them to be flat to down 2%, hurt by client losses and a slower new business environment.
($1 = 0.7481 pounds)
(Reporting by Sarah Young; editing by James Davey)
Net sales refer to a company's revenue after deducting any returns, allowances, and discounts. It provides a clearer picture of the actual income generated from sales.
Client spending refers to the amount of money that customers or clients allocate for purchasing goods and services from a business. It is a crucial factor in determining a company's revenue.
Revenue is the total amount of money generated by a company from its business activities, typically from sales of goods and services, before any expenses are deducted.
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