Published by Global Banking & Finance Review®
Posted on September 24, 2025
2 min readLast updated: January 21, 2026
Add as preferred source on GoogleInstagram has reached 3 billion monthly users, driven by features like Reels. It faces competition from TikTok and YouTube Shorts.
(Reuters) -Meta Platforms' Instagram has grown to 3 billion Monthly Active Users, CEO Mark Zuckerberg said on Wednesday, marking another milestone for one of the most popular social media apps in the world.
Meta last disclosed Instagram's user figures in 2022 when Zuckerberg said the app had hit more than 2 billion monthly active users.
Meta, previously known as Facebook, bought Instagram for $1 billion in 2012, a move that had raised questions about the company's strategy as the social media app had begun with just photo-sharing without significant revenue.
Since then the app has grown astronomically and some firms have estimated it will make up more than half of Meta's U.S. ad revenue this year.
A major factor contributing to Instagram's success is the Reels feature which launched in 2020 and allows users to create short-form content - a market that faces fierce competition from rivals such as TikTok and Google-owned YouTube shorts.
TikTok, owned by Chinese technology behemoth ByteDance, has more than 1 billion users globally who visit monthly, a company spokesperson said earlier this month.
(Reporting by Zaheer Kachwala in Bengaluru; Editing by Krishna Chandra Eluri)
A monthly active user (MAU) is a metric used to measure the number of unique users who engage with a platform or service within a month.
Digital transformation refers to the integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
Social media marketing involves using social media platforms to promote products or services, engage with customers, and increase brand awareness.
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