Finance
William Hill UK-owner Evoke sees 2024 profits outpacing market view
Published by Global Banking and Finance Review
Posted on January 17, 2025
1 min readLast updated: January 27, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on January 17, 2025
1 min readLast updated: January 27, 2026
Evoke projects 2024 profits to exceed market expectations, driven by online growth and favorable sports results.
(Reuters) - British betting and gaming firm Evoke projected its 2024 core profit at the high end of its forecast range and ahead of the market view on Friday, helped by the growth in its online business and favourable sports results in the fourth quarter.
Evoke, whose brands include William Hill, 888 and Mr Green, said it expects adjusted core profit to be at the top end of the previously forecast range of 300 million pounds to 310 million pounds ($365.3 million to $377.4 million) for the year ended Dec. 31, ahead of market expectations of 294 million pounds.
The company, which had outlaid a strategic plan last year including steps to expand its presence in key markets and focus on sports betting offerings, said it clocked a revenue growth of about 12% to 13% in the fourth quarter, driven by performance in the online business.
($1 = 0.8214 pounds)
(Reporting by Aby Jose Koilparambil in Bengaluru; Editing by Rashmi Aich)
The article discusses Evoke's projected 2024 profits surpassing market expectations due to online growth and strategic expansion.
Evoke reported a revenue growth of about 12% to 13% in the fourth quarter, driven by its online business.
Evoke owns brands including William Hill, 888, and Mr Green.
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