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BMW quarterly sales dragged down by China slump

Published by Global Banking & Finance Review

Posted on April 10, 2025

1 min read

· Last updated: April 10, 2025

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BMW's Quarterly Sales Hit by China Market Slump

BERLIN (Reuters) -BMW's first-quarter sales were dragged down by a 17.2% drop in China, where foreign premium carmakers have struggled to boost sales amid high competition from cheaper local rivals and a protracted property crisis dampening consumer confidence.

Porsche, Mercedes-Benz and the Volkswagen Group also reported a slump in their China sales, with Donald Trump's punishing tariffs likely to make consumers even more reluctant to spend.

Battery-electric car sales rose by 32% globally and 64% in Europe, as demand for EVs in the region picks up in response to new models rolled out ahead of tightening EU carbon emissions targets.

The exception is Tesla, whose market share has shrunk despite the boom in EV demand as controversy over CEO Elon Musk's political leanings and an ageing lineup has prompted customers to turn to other brands.

(Reporting by Victoria Waldersee in Berlin, Tristan Veyet and Marleen Kaesebier in Gdansk, editing by Miranda Murray and Thomas Seythal)

Key Takeaways

  • BMW's Q1 sales in China dropped by 17.2%.
  • Foreign carmakers face stiff competition from local brands.
  • China's property crisis affects consumer confidence.
  • Global EV sales rose, with Europe seeing a 64% increase.
  • Tesla's market share declines despite EV demand growth.

Frequently Asked Questions

What is the main topic?
The article discusses BMW's Q1 sales decline in China and the impact of local competition and economic factors.
How did BMW's sales perform globally?
While BMW faced a sales slump in China, global battery-electric vehicle sales increased, especially in Europe.
What factors contributed to the sales slump?
High competition from local carmakers and a protracted property crisis in China contributed to the sales decline.

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