Published by Gbaf News
Posted on June 27, 2018
9 min readLast updated: January 21, 2026
The new generation of plant lovers are taking to social media to show off their new-found gardening ‘prowess’, asAirtasker had found more and more millennials are bringing the outdoors indoors, welcoming cacti, aloes and air plants into their homes and offices.
Recent studies have shown by simply adding some greenery in the workplace, it can have major positive benefits for employees such as boosting productivity and reducing stress.
Thanks to the power of social media, green-thumbed millennials are switching on to the latest gardening trends including ‘fashionable’, low-maintenance plants that increase your social ‘cred’. According to Pinterest, searches for indoor plants in general increased by 90% in 2017with ‘Terrariums’, ‘Cactus plants’ and Tropical plants’ also moving up in the ranks.
Gardening is also having its moment as it becomes an upward trend amongst millennials, with younger households enjoying gardening at an all-time high of 29%.
It comes as no surprise that the overall gardening retail market is currently worth over an astounding £5bn annually.
The new age of gardening seems to bring new breeds of gardeners:
According to a recent survey by The Student Room, millennials not only count on gardening as a hobby:
As self-care becomes more of a ‘hot topic, gardening fits right in with this shift in life’s priorities. Plants that benefit your health and transform small, otherwise unappealing spaces into havens of tranquillity.
As interest in gardening continues to soar, it seems new trends are born with the following making the ‘it-list’ for 2018:
Although gardening is becoming more and more popular amongst the younger generations, Airtasker research has shown that it is also one of the largest tasks that people are willing to outsource. Further research also found that 30% of people simply do not have the skills or tools to garden themselves.
Young people are becoming more mindful of thebenefits of greenery. That said, with less space and less time, modern gardeners are looking for outside help to incorporate into their everyday gardening practices.
ABOUT AIRTASKER
Airtasker is a community marketplace that connects people and businesses with members of the local community who are able to complete tasks to earn more. The global Airtasker community is made up of approx. 2 million people, 1 million verified reviews and A$100 million in Tasker earnings annually.
Airtasker employs about 165 people worldwide and has raised A$67 million in funding to date from investors including Exto Partners, Morning Crest Capital and Seven West Media.
Airtasker is truly committed to safety and has selected XL Catlin as its insurance partner to cover Taskers for liability to third parties when it comes to personal injury or property damage whilst completing a task. Read more about insurance here.
The idea for Airtasker came about in 2011 when our co-founder Tim was moving apartments in Sydney and asked his mate Ivan (who runs a chicken chippie factory and owns a small truck used to make deliveries) to help with all of those everyday jobs that needed to be done when moving – like cleaning, packing boxes, moving, assembling IKEA furniture and setting up the wifi router. After helping out with all of these jobs, Ivan turned to Tim and said: “Did you know this is the fourth time I’ve been asked to help someone move apartments? And it’s all because of this truck!”
The new generation of plant lovers are taking to social media to show off their new-found gardening ‘prowess’, asAirtasker had found more and more millennials are bringing the outdoors indoors, welcoming cacti, aloes and air plants into their homes and offices.
Recent studies have shown by simply adding some greenery in the workplace, it can have major positive benefits for employees such as boosting productivity and reducing stress.
Thanks to the power of social media, green-thumbed millennials are switching on to the latest gardening trends including ‘fashionable’, low-maintenance plants that increase your social ‘cred’. According to Pinterest, searches for indoor plants in general increased by 90% in 2017with ‘Terrariums’, ‘Cactus plants’ and Tropical plants’ also moving up in the ranks.
Gardening is also having its moment as it becomes an upward trend amongst millennials, with younger households enjoying gardening at an all-time high of 29%.
It comes as no surprise that the overall gardening retail market is currently worth over an astounding £5bn annually.
The new age of gardening seems to bring new breeds of gardeners:
According to a recent survey by The Student Room, millennials not only count on gardening as a hobby:
As self-care becomes more of a ‘hot topic, gardening fits right in with this shift in life’s priorities. Plants that benefit your health and transform small, otherwise unappealing spaces into havens of tranquillity.
As interest in gardening continues to soar, it seems new trends are born with the following making the ‘it-list’ for 2018:
Although gardening is becoming more and more popular amongst the younger generations, Airtasker research has shown that it is also one of the largest tasks that people are willing to outsource. Further research also found that 30% of people simply do not have the skills or tools to garden themselves.
Young people are becoming more mindful of thebenefits of greenery. That said, with less space and less time, modern gardeners are looking for outside help to incorporate into their everyday gardening practices.
ABOUT AIRTASKER
Airtasker is a community marketplace that connects people and businesses with members of the local community who are able to complete tasks to earn more. The global Airtasker community is made up of approx. 2 million people, 1 million verified reviews and A$100 million in Tasker earnings annually.
Airtasker employs about 165 people worldwide and has raised A$67 million in funding to date from investors including Exto Partners, Morning Crest Capital and Seven West Media.
Airtasker is truly committed to safety and has selected XL Catlin as its insurance partner to cover Taskers for liability to third parties when it comes to personal injury or property damage whilst completing a task. Read more about insurance here.
The idea for Airtasker came about in 2011 when our co-founder Tim was moving apartments in Sydney and asked his mate Ivan (who runs a chicken chippie factory and owns a small truck used to make deliveries) to help with all of those everyday jobs that needed to be done when moving – like cleaning, packing boxes, moving, assembling IKEA furniture and setting up the wifi router. After helping out with all of these jobs, Ivan turned to Tim and said: “Did you know this is the fourth time I’ve been asked to help someone move apartments? And it’s all because of this truck!”
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