Connect with us

Business

7.5 Ways to Make Your Communications More Memorable

Published

on

tony buzan

Tony Buzan, Creator of Mind Maps, Reveals Memory Secrets for Successful Presentations, PR and Customer Service

Years of research has shown that people forget more than 50% of the information they receive during a seminar or presentation after just one day, 70% after one week and more than 90% after one month.tony buzan

So how can you make your communications more memorable?

It’s a lot easier than most people think says bestselling author, memory expert and inventor of Mind Maps – Tony Buzan.

“Whether they’re teaching students or delivering a workshop, many people communicate in a way that’s superbly tailored to help their audience forget what they say!” comments Tony.  “The good news is that even a very basic understanding of memory and its patterns can help you make your communications clear, effective, outstanding and, most importantly, unforgettable.”

In his new book, ‘The Most Important Graph in the World’ (co-written with Jennifer Goddard and Jorge Castaneda), Tonyreveals the little-known secrets of how the memory works and explains how readers can use this knowledge to their advantage. His ‘Most Important Graph’ providesthe full formula for any communication including presentations, speeches, training, customer service, coaching, sales and teaching.

Tony offers the following 7.5 tips to help you make the jump from mundane to memorable:

1) First Impressions Count

The Primacy effect states that we tend to remember the information at the beginning of a learning experience. If you’re giving a presentation or speech, you’ve got just 30 to 60 seconds to make your audience sit up and take notice otherwise you could well lose them for the duration. Don’t start with the usual introduction and platitudes: “Hello, I’m ……. It’s great to be here.” Instead, start with a bang by making a shocking claim or statement, presenting a striking statistic, asking a provocative question, or cracking a (tasteful) joke. Or tease your audience and pull them in deeper by inviting them to ‘imagine’ something.

2) End on a High

The Recency effect demonstrates that we also usually remember the information at the end of a learning experience. Always finish your communication with some form of Call to Action. For instance, when planning a presentation or seminar you should have in mind: “What do I want the audience to Look, Feel, Say or Do at the end of my presentation?” Prepare a ‘key’ sentence that will create the response you want in those precious final moments.  In customer service or sales encounters, consider the ‘lasting impression’ that you’d like to leave the customer with. Make sure it’s meaningful and uplifting by taking the time to make people feel valued.

3) The ‘Wow’ Factor (worth an extra 0.5!)

The Von Restorff/Imaginationeffect shows that we remember anything that is exceptional, different or unique.No matter how brilliant a communicator you are, there will automatically be a sag or drop in the audience’s attention and recall in the middle of your presentation or speech. To add excitement, try developing a signature story that tells an interesting tale while delivering your message at the same time. Create an even bigger impact by combining your story with other things like props, musical instruments, mind maps, colours, images, activities and videos. One speaker developed his Von Restorff and learnt to throw a boomerang around the auditorium just over the heads of the audience.

4) Make Connections

The principle of Association states that we remember what is linked or connected, especially to ourselves and our own worlds. Using association will raise the overall level of recall by helping you access the audiences existing memory ‘files’. Group exercises are a great tool for this, helping the audience link the ideas you are presenting with their own lives, applications and practices. Or you can use the ‘Rule of Three’. To make your message more memorable focus on three core ideas or associations. Steve Jobs, former CEO of Apple, was famous for this in his annual product launches, focusingon three core and noteworthy elements of the product rather than the full feature-set.

5) Do they Understand?  

The principle of Understanding and Misunderstanding demonstrates that it’s possible to remember something ‘accurately’ that never actually happened. During your communications, remember that the brain is not simply a passive receiver – it’s a highly active and creative participant.  Your audience will be manufacturing their own personal images and associations in the context of what you are saying. Think: Where is there a potential for misunderstanding and how can I avoid it? What are the real facts?How can I improve clarity? Focus more on what your audience will actually understand and absorb, rather than simply what you want to tell them.

6) Wake Up their Interest

Interest has the potential to improve memory in one immediate, giant leap. Your goal is for people to remember, understand and enjoy your communication; to ensure that it captivates their interest and gives them something valuable to apply to their lives once it has finished.Work with the following rule: First tell them what you are going to tell them – in other words start with a strong Primacy effect. Second, tell them – creating association and Von Restorff through the middle. Finally, conclude with an impactful Recency by telling them what you told them.

7) What’s the Meaning of it all?  

Through the principle of Meaning, people take in bits of information and piece them together to create the whole picture. The result is the ‘aha’ moment when it all makes sense. Think about how you can build meaning into your entire communication – What is the big picture? What will it mean to your audience? Provide information in small, meaningful chunks to help your audience make new and significant connections between the gaps in their own knowledge or experience. Like a jigsaw, keep offering them missing pieces until they solve the puzzle.

‘The Most Important Graph in the World’, published by Proactive Press (£14.99, 210 pages, paperback, ISBN:978-1-908934-01-7), launches on 2nd June and is available via Amazon.co.uk.

For more information on the book and the author, please visit www.MostImportantGraph.com

________________________________________

About TonyBuzan

Known to millions as the inventor of Mind Mapping, Tony Buzan has helped people around the globe to unlock their creativity, improve their memory and boost their thinking skills. He is a prolific author and has written over 100 books on the brain and thinking, translated into 33 languages in over 150 countries.

Lecturing around the world to schools, universities, corporations and governments, Tony has been the instrumental driving force behind global mental literacy.

Tony is the founder of the World Memory Championships, World Speed Reading Championships and The Brain Trust Charity and in 2008, he was honoured to receive the Lifetime Achievement Award from the American Creativity Association (ACA).

In this completely new work, Tony reveals how a simple understanding of memory and its improvement can instantly and dramatically change our lives and the lives of those around us.

Business

Staff training crucial for SME recovery post-COVID

Published

on

Staff training crucial for SME recovery post-COVID 1
  • 47% of UK’s top performing SMEs provide regular, formalised training for all staff
  • Despite this, 15% of small businesses report to never training staff
  • New findings come as part of an independent, holistic study into small business success, commissioned by Allica Bank to support British businesses

A new study, commissioned by business bank, Allica Bank, shows that the practice of regular training correlates strongly with high performance in SMEs and will be vital to businesses’ prospects of a swift recovery post-COVID. The study analysed data from over 1,000 companies and ranked their success on a scale that evaluated factors including productivity, growth, consistency and outlook.

Post-pandemic, many businesses will be focussing on day-to-day survival; it might be easy to forget long-term planning, of which staff training is a key component. Allica Bank’s findings indicate that small businesses should incorporate training programmes into their recovery strategy to ensure long-term viability. Training will improve morale, retention and boost the company’s credibility.

The study showed that routine staff training is a common characteristic among the most successful SMEs. 47% of the 100 highest scorers on the SME Performance Index provided training for employees at least on a quarterly basis. However, nearly half of all small businesses (46%) only provide training once a year or less, inadvertently hindering their growth and success prospects.

Frequency of training also differed across sectors. 34% of legal businesses provide training for staff once a month compared to just 6% in the hospitality and leisure sector. Whilst there will always be sector-specific disparities, firms in all industries can benefit from boosting and improving their training programmes.

Chris Weller, Chief Commercial Officer, Allica Bank, said:

With so many concerns and barriers for small businesses to navigate in the immediate term, it can be difficult for managers to focus on the training and development of their teams. However, if COVID has taught us anything, it is that adaptability and resilience are invaluable.

“The provision of regular training not only builds these characteristics into teams but serves to maintain a sense of value and togetherness that will boost morale, aide retention and improve performance – all of which contribute to the ongoing success of a business.”

“There is no one-size-fits-all approach to training, but it’s vital for business longevity that staff are supported with a formalised programme of some description. Customers will respond well to a company whose employees demonstrate enthusiasm and competence. Employees also need to feel that their skills are constantly being improved and expanding. These skills will contribute to the success of a company and this will feed through to the bottom line.”

Allica Bank’s SME Guide to Success identified six ‘rules to success’ that were more likely to be displayed by top-performing SMEs compared to their counterparts. The full report contains a wealth of additional data and insight into each of these topics.

As part of its mission to empower small businesses, Allica Bank is making the findings freely available and running a series of free online workshops with relevant partner organisations for businesses to attend.

Aliya Vigor-Robertson, CEO, JourneyHR, the expert partner for Allica Bank’s training workshop, adds:

Staff need direction and the knowledge that they are advancing in their career to stay motivated and engaged at work. An unmotivated, disengaged team is no recipe for long-term success and will ultimately hamper a business. Team members that lack tangible support from above are less likely to identify with their role and its duties, which is a completely natural reaction.

“Regular staff training is a key component of tangible support and will make the team feel secure in their career development. A happy team with purpose and direction will contribute to a thriving business”

Continue Reading

Business

What Is Globalization

Published

on

What Is Globalization 2

What is globalization? Globalization, or inter-connectedness, is the ever-growing process of integration and interaction among countries, individuals, businesses, and even governments all over the world. Globalization has rapidly accelerated in recent years because of advances in communication and transportation technology. This allows us to be able to get from one country to another quickly and easily. This also allows us to communicate freely use the Internet to connect with our friends and families around the world.

So what is globalization and why is it important? Globalization will benefit many people around the world who are looking to travel more freely, save money on their monthly expenditure, be able to meet new friends and relatives from different parts of the world, learn more about a new culture, and take part in trade and commerce.

Globalization will benefit all of us because there will be more opportunities for everyone to participate in global markets. People in different countries have access to resources, information, and products they wouldn’t have otherwise been able to afford. There are also many opportunities for people to work at home.

Globalization is not just an economic boon, but it can also benefit all of us in other ways. As globalization continues, the boundaries between individuals, states, and countries will become less porous. There will be fewer political conflicts in the world, less violence, and a greater sense of cooperation, tolerance, and peace. These are all positive impacts of globalization.

However, globalization has also created some negative effects as well. It has caused people from one country to move to another to take advantage of globalization. This is also leading to some negative consequences such as a reduction of jobs in some countries. The effects of globalization also include increased competition and unemployment in many countries. Due to this decrease in jobs, wages are dropping.

The only way we can stop globalization is to make sure that we know what it is and what its benefits are. We must understand globalization and its impact on our lives and make sure we are ready to accept the changes that it may bring. if it is inevitable in the future.

The key is to be educated about globalization. There are plenty of books, websites, and television shows that explain how globalization is impacting us and the rest of the world. Globalization is not always bad, but we must be careful not to lose sight of its positives.

In the end, globalization is here to stay, so we must learn to live with it and embrace its benefits. We cannot fight it and try to fight it off, but we must learn to deal with it. And we can do that by educating ourselves. Globalization is here to stay for the long term but we must learn to adapt to it and learn how to live with it.

Globalization can be beneficial for all of us, but it has also caused many problems in the past. There were many cases of unfair trade practices and there was the rise of unfair labor practices. Some people argue that globalization has also reduced the pay of most Americans. So while globalization is definitely not all bad, we should understand that the benefits of globalization are not unlimited. and that we must be willing to give it some limitations and accept some sacrifices.

The biggest benefit of globalization is the ability for all of us to communicate with each other easily. The ability to connect with other people across borders makes it possible to share ideas, information, and knowledge. Since we can communicate with each other, the chances of getting a good price for our goods or services goes up dramatically. and it also allows us to save money by buying in bulk. This also translates to more savings on our end.

As mentioned earlier, globalization has brought about a change in the way people work and live because people are no longer tied down by jobs. They now have the freedom to travel and do what they enjoy.

As globalization continues, there will always be some people who are unhappy with globalization and are afraid to open their eyes to new opportunities that are available to them. But that is okay; this is part of the process of globalization.

Continue Reading

Business

What Is Microsoft Teams

Published

on

What Is Microsoft Teams 3

Microsoft Teams is an application and web-based collaboration tool that combines chat, videos, online collaboration, document storage, and collaboration with other applications. The service integrates well with the Microsoft Office 365 business solution and features numerous extensions that can integrate well with other non-Microsoft products, like SharePoint. There are many different versions of Microsoft Teams but here are some of the basic functions that all versions offer.

Teams also offers a variety of options for people to create and customize their own groups. This feature provides a way for people to organize their teams within Microsoft Teams. For example, there may be teams for business projects and then another group for personal tasks or social tasks. There are also different types of teams which include teams for social, personal and business.

Microsoft Teams allows users to make lists of files and documents and view them from different perspectives such as in the document viewer or from another Microsoft Teams project. This feature is called “project pane”, and it shows a summary of each of the files in the project. There are also sections for all files in the project that you can see in the “Files” pane.

Microsoft Teams gives users the ability to share information and collaborate on these shared items. A user can create a document that has other people add comments or attach files and then save the document to a list so that other people can view the document in a Microsoft Teams document viewer.

Another feature of Teams is the ability for you to invite other team members to work with you. A user can join a team and then invite other team members to collaborate with the team members who join the team. You can also invite team members to join a new team. When a team member joins a new team, they will be automatically added to your existing teams and the teams will merge together.

Microsoft Teams provides a number of different ways for you to collaborate with others and see the files and documents of others. These include groups and threads in the main document viewer. You can search your files using the search box in the document viewer and you can share your documents with others by email.

Microsoft Teams provides users with a variety of different tools to help you organize and manage your teams. You can assign members to specific teams, assign permissions to members, create custom groups, organize tasks and events, and organize files and documents into groups.

Microsoft Teams can help you build a team and create a collaboration culture that you want to create at your organization. You can use this tool to build effective teams and increase productivity and improve your relationships within the organization. Microsoft Teams offers a variety of options to help you get started and become more productive quickly and easily.

Teams are created easily. If you have several departments within your organization and need to create a team for each department you can do this easily. Teams are made easy and you can get your teams up and running quickly.

One of the best features of Microsoft Teams is the ability to invite people from around the world and let them work with the same documents and projects. You can have the documents and projects organized and shared in the same way throughout the entire organization, regardless of what country they were created in. You can create a similar project in the same language that they were created in and share it with other employees in the organization.

One of the most amazing features of Microsoft Teams is the ability to have multiple team members edit and view the documents and files in the same way. With Microsoft Teams you can have a document and have people edit the same document at the same time without any problems. The changes that you make can also be seen by other team members and can be modified by them without ever needing to send the document again.

Microsoft Teams is the perfect tool for building a powerful and effective collaboration culture. You can share documents and files in the same way that the rest of the organization can view the information.

Continue Reading

Call For Entries

Global Banking and Finance Review Awards Nominations 2020
2020 Global Banking & Finance Awards now open. Click Here

Latest Articles

Return to Work Doesn’t Mean Business as Usual When it Comes to Travel and Expense 4 Return to Work Doesn’t Mean Business as Usual When it Comes to Travel and Expense 5
Top Stories1 day ago

Return to Work Doesn’t Mean Business as Usual When it Comes to Travel and Expense

By Rob Harrison, MD UK & Ireland, SAP Concur The last few months have been an exercise in adaptability for...

Why technology is key to the future of auditing 6 Why technology is key to the future of auditing 7
Technology1 day ago

Why technology is key to the future of auditing

By Piers Wilson, Head of Product Management at Huntsman Security The Financial Reporting Council (FRC), which is responsible for corporate governance,...

Staff training crucial for SME recovery post-COVID 8 Staff training crucial for SME recovery post-COVID 9
Business2 days ago

Staff training crucial for SME recovery post-COVID

47% of UK’s top performing SMEs provide regular, formalised training for all staff Despite this, 15% of small businesses report to...

What Is Globalization 10 What Is Globalization 11
Business3 days ago

What Is Globalization

What is globalization? Globalization, or inter-connectedness, is the ever-growing process of integration and interaction among countries, individuals, businesses, and even...

What Is Microsoft Teams 12 What Is Microsoft Teams 13
Business3 days ago

What Is Microsoft Teams

Microsoft Teams is an application and web-based collaboration tool that combines chat, videos, online collaboration, document storage, and collaboration with...

What Is Capitalism 14 What Is Capitalism 15
Business3 days ago

What Is Capitalism

What is capitalism? Is it a great economic system or just another economic system that is not so great? Well,...

How To Start A Youtube Channel 16 How To Start A Youtube Channel 17
Business3 days ago

How To Start A Youtube Channel

How to Start a YouTube Channel For Your Business: Do you have a blog or website? If you do, it’s...

What is URL 18 What is URL 19
Business3 days ago

What is URL

A Uniform Resource Locater, colloquially known as a URL, is an identification to a certain web resource, a directory or...

What Is Seo 20 What Is Seo 21
Business3 days ago

What Is Seo

Search engine optimization, also known as SEO, is the process of increasing the quantity and quality of site traffic from...

How Much Rent Can I Afford. 22 How Much Rent Can I Afford. 23
Business3 days ago

How Much Rent Can I Afford.

How much rent is too much to pay? Sometimes, apartment complexes look at an annual income that’s over forty times...

Newsletters with Secrets & Analysis. Subscribe Now