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    1. Home
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    3. >7 KPIs Every CFO Needs to Track
    Business

    7 KPIs Every CFO Needs to Track

    Published by Jessica Weisman-Pitts

    Posted on February 4, 2022

    4 min read

    Last updated: January 28, 2026

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    A visual representation of vital KPIs that CFOs need to track for financial success. This image aligns with the article discussing the importance of KPIs like accounts receivable turnover and quick ratio.
    Chart illustrating key performance indicators for CFOs in business finance - Global Banking & Finance Review
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    Quick Summary

    Learn about 7 key CFO KPIs essential for tracking business performance and achieving strategic goals effectively.

    7 Essential KPIs Every CFO Should Track for Success

    Tracking the right CFO KPIs is crucial to the success and health of every business. They help you rate your business’s performance to make crucial execution adjustments to meet your strategic objectives. Understanding and tracking effective key performance indicators help you attain results faster. It also enables you to measure long-term and business strategy progress over time.

    When you measure the correct KPIs, you remain on track and make proper adjustments to help you achieve the desired business results. Tracking the same KPIs over time allows you to identify the patterns in your numbers, enhancing forecasting. Here are the KPIs every CFO needs to track.

    1.    Accounts receivable turnover

    Accounts receivable turnover is one of the most important KPIs for CFOs. Tracking the right accounts receivable turnover helps you determine the number of times you can collect on your outstanding accounts in one accounting period. It involves tracking days of sales outstanding, turnover ratio, bad debts to sales ratio, credit percentage available, and more.

    Accounts receivable turnover measures the effectiveness of your company to extend credit to its customers and collect payment. It shows you how you’re using the existing assets. A high turnover indicates that you aren’t losing funds on credit sales and signifies that your business is more liquid.

    2.    Quick ratio

    The quick ratio KPI enables finance managers to give you a quick assessment of your company’s overall wealth. The quick ratio metric measures your company’s ability to immediately utilize extremely liquid assets to meet your financial obligations. It can also measure your business’s financial flexibility and wealth to determine its ability to satisfy short-term liabilities.

    3.    Working capital

    To calculate the working capital Key Performance Metric, subtract current liabilities including accounts payable, loans, and accrued expenses from current assets such as cash at hand, accounts receivables, and short-term investments. By evaluating the assets that help you satisfy short-term financial obligations, you get a clear picture of your company’s financial health.

    4.    Return on equity

    The return on equity financial KPI measures your business’s net income against its net worth. It helps you determine whether net income is sufficient for your company’s size by comparing it against your business’s overall wealth. Return on equity tracks your business’s profitability and efficiency. A high or increasing return on equity proves to shareholders that you’re optimally utilizing their investments for business growth.

    5.    Operating cash flow

    When assessing the operating cash flow KPI, comparing it to the total capital employed helps determine whether your business operations generate sufficient funds to sustain your capital investments. This allows you to see far deeper than just looking at your profits, making the operating cash flow metric an essential KPI for finance managers.

    6.    Debt to equity ratio

    The debt-to-equity ratio helps you understand how your business funds its growth and if you’re utilizing shareholder investments effectively. To calculate this KPI, take its total liabilities against its net worth. This shows shareholders the debt you’ve accumulated when trying to make profits. The higher the debt-equity ratio, the higher the debt to fuel business growth.

    7.    Accounts payable turnover

    Accounts payable turnover indicates how faster you’re paying off your suppliers. A decline in accounts payable suggests that your company takes a lot of time to pay off suppliers. To calculate this KPI, take the costs of sale at a specific period against mean accounts payable at the same period.

    Endnote

    Financial performance metrics are crucial to maintaining a company’s sound financial health. Consider the above KPIs that every CFO needs to track for business growth and success.

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    Table of Contents

    • 1.    Accounts receivable turnover
    • 2.    Quick ratio
    • 3.    Working capital
    • 4.    Return on equity

    Key Takeaways

    • •Tracking CFO KPIs is vital for business health.
    • •Accounts receivable turnover measures credit effectiveness.
    • •Quick ratio assesses financial liquidity.
    • •Return on equity indicates profitability.
    • •Debt-to-equity ratio shows funding strategy.

    Frequently Asked Questions about 7 KPIs Every CFO Needs to Track

    1What is the main topic?

    The article discusses essential KPIs that CFOs need to track for business success and financial health.

    2Why are KPIs important for CFOs?

    KPIs help CFOs measure business performance, make strategic adjustments, and forecast financial health.

    3What is accounts receivable turnover?

    It measures how effectively a company collects on its outstanding accounts within a period.

  • 5.    Operating cash flow
  • 6.    Debt to equity ratio
  • 7.    Accounts payable turnover
  • Endnote
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