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2022 social media trend opinion from social media expert and CEO of ClickASnap Tom Oswald
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2022 presents challenges for startups with economic strain and advertising shifts. ClickASnap CEO Tom Oswald discusses adapting strategies for growth.
2022 is going to be a hard year for many start-ups. Not only do we have to contend with the aftermath of the Covid 19 pandemic, as people’s finances begin to feel the strain but disposable income will be reduced and this will have a measurable effect on all companies and particularly start-ups with their limited finances.
Furthermore, we’re all being hurtled head-first into an online world where the advertising ecosystem has been absolutely turned upside down due to the IOS 14.5 update.
This has certainly affected us and will have significant detrimental effects on businesses that have relied on Facebook advertising for the majority of their customer acquisitions.
Any businesses that cannot find alternate traffic sources will likely suffer significant revenue falls now that most online advertising data is not accessible easily, thus rendering it largely useless.
If Facebook can’t adapt to this then they will also suffer significant losses in revenue as people decide to invest their ad budgets elsewhere, as ClickASnap is.
The priorities for companies this year will be to make themselves a ‘must’, coupled with new methods of acquisition be it traditional print media, SEO or driving word of mouth with a great product.
ClickASnap is the only photo-sharing site in the world that pays its users.
It became a multi million pound business during lockdown with people seeking out extra ways to earn money, sharing their photos and receiving money back per view.
ClickASnap uses monetisation methods from video sites like YouTube and social media management systems like Hootsuite and applies them to its platform.
We ban algorithms meaning that, unlike Facebook and Instagram, every single post is as organically visible as it can be, helping users earn as much money from their pictures as possible.
ClickASnap vet photos and allow users to maintain the rights to their art and disable the print screen button to prevent lifting images from the site. It offers free cloud storage too and organic reach for people wanting to share their brand, as well as anyone who enjoys taking pictures.
In 2020, 30,000 users signed up to share photos. Today, the site has more than eight million images and an average of 150,000 users a day with 400,000 images viewed per day and growing rapidly. It had 30,000 sign ups in Sept 2020 and 2,215,960 in Sept 2021. The turnover last year was £36k; this year it is £1.6m.
Founder and CEO of ClickASnap Tom Oswald
They have paid out more than £250k in royalties to date.
CEO Tom is an expert problem solver in robotics, engineering and technology and had his first patent at age 14. He is passionate about digital technology has doubled the growth of photo-sharing site ClickASnap now with 2,215,960 sign ups and positive website growth plans meaning more income for its users.
Produced in association with Lineup Media
The article discusses 2022 social media trends and challenges for startups, with insights from ClickASnap CEO Tom Oswald.
The IOS 14.5 update has disrupted Facebook advertising, affecting businesses relying on it for customer acquisition.
ClickASnap is a photo-sharing site that pays users per view, offering organic reach and monetization without algorithms.
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