ZENITH BANK’S UNIQUE ELECTRONIC PRODUCTS: THE CUSTOMER’S DELIGHT

Ten years ago, the words “banking” and “convenience” would never have had a point of convergence. Thanks to technology, the two are hard to disengage from each other now. No more long queues and days of rushing to your bank to beat the 3pm closing time are effectively over.

Through technology, many consumers of banking services now take their banks with them, quite literally, everywhere they go – no restrictions to what transactions they are able to do. Much as technology defines how well the banking industry performs, it is fair to say there are banks that long embraced technology and have now mastered the act.

As a young sales man in the mid-2000s, Samuel remembers the laborious times he had spent at a commercial bank simply to check whether his commissions had been credited to his account.

He would usually spend not less than two hours at the bank to complete what now seems like easy transactions such as balance checks, withdrawals, cash & cheque deposits etc. There were usually hordes of people crammed into a relatively enclosed area. Nothing was more depressing than the relationship officers and frontliners that barely managed to put smiles on customers’ faces.

Thankfully, not many suffer Samuel’s plight today as banks have taken steps to address the situation. Now every bank pretty much preaches about its acceptance of technology but not many have been that bold to lay claim on being the forerunners like Zenith Bank Ghana has.

Samuel, who now works as the Marketing Manager of a multinational company, very much knows what convenience means to him. Incidentally, he banks with Zenith Bank just like his employers.

With over 27 universal banks in the country, there must have been something about Zenith Bank that forced Samuel to change his bankers of five years. When he moved to Zenith, he trusted his new Bank to deliver on the ‘People, Technology, Service’ mantra.

When asked if Zenith Bank had met his expectations, he simply proceeded to describe the services he now has at his disposal.

About two years ago, Zenith, Bank’s Internet Banking service allowed Samuel to transfer funds to an architect who had an account with another Bank in Ghana and who was working on his building plan. The architect had demanded part-payment before forwarding the plan to Samuel. At the time, he was on an official trip outside the country. That was Samuel’s first time of using the online banking service.

In less than 3 minutes after getting off the phone, the architect called him confirming that he had indeed received notification that the funds had hit his account. Talk about speed and convenience. This even led to the architect opening an account with Zenith Bank.

Apart from the interbank and intra-bank funds transfers, there’s also the option of checking one’s account balance as well as paying for utilities right from the comfort of one’s location regardless of what time it was. You can talk about DSTV bills and toping-up your Databank investments etc

Closely related to the online banking service is the transaction notification system that automatically provides customers with prompt transaction information through SMS or email. At Zenith, this service is simply referred as Z-Prompt.

Z-Prompt is complemented by the SMS banking service which also has similar features like the online banking service and allows for the checking of account balance, request for statements, pay bills, etc. Amazingly, this works on all networks and comes at no cost to Anim.

Mobile money tops the rich list of services that Zenith offers via mobile handsets. In a country where a good number of people remain unbanked, mobile money technology offers an opportunity for these people to enjoy some financial services.

Currently, Zenith is in partnership with Airtel and MTN Mobile Money and this allows customers to link their mobile wallets to their bank accounts. The opportunities that this association creates are very much endless. The days of having to buy recharge cards to top up airtime are becoming history.

Nowadays, Samuel tells me, he sends airtime to his pensioner mom who stays at Ayikaa Doblo, a village near Amasaman, directly from his phone anytime she demands it. Once in a while, he also transfers funds to his mom for her upkeep through his Zenith account to her mobile money wallet.

Making banking seamless

The Bank currently offers four different types of cards for people with diverse needs. These include Zenith Eazypay card, Visa Classic Debit Card, Visa Classic Credit Card and Visa Classic Prepaid Card.

The Bank also provides services such as the Point of Sale Terminal which allows Zenith Bank to process card transactions electronically for businesses clients or customers who can pay for goods and services using a Gh-link, MasterCard, UnionPay, Diners Club and Visa cards.

These terminals are available to any business that applies for it and passes the Bank’s assessment criteria.

Sometimes employers want to make bulk payments usually salaries to their employees without having to go through the conventional ‘table top’ payments as called in the local parlance. Zenith’s Automated Direct Payment System (ADPS) provides a solution to such payments.

This is a secure online electronic system that transfers an authorized payment from a customer’s corporate account into any stipulated account be it suppliers, contractors, staff or known beneficiaries.

But let’s face it, there are still businesses that prefer to write cheques for their suppliers and/or their contractors. Here, they can access the Bank’s Automated Cheque Writing Solution (ACWS).

Banking has truly not been the same with the advent of technology, but it’s also true that banks like Zenith Bank have contributed to making such a complicated process rather effortless.  Should you have a hard time choosing a bank to do business with, simply opt for the one that serves your best interest!

Zenith Bank, in your best interest!