Investing
YAHOO BUYS DIGITAL AD SERVICE BRIGHTROLL FOR $640M
SAN FRANCISCO (AP) – Yahoo is buying digital video advertising service BrightRoll for $640 million in an effort to boost its revenue after years of little or no growth.
The acquisition announced Tuesday marks Yahoo’s first major purchase since reaping a $9.4 billion windfall in September by selling part of its stake in a rapidly rising Internet star, Chinese buying digital video advertising service
Yahoo Inc. has promised to distribute at least one half of the $6.3 billion in after-tax proceeds to its shareholders, giving CEO Marissa Mayer the option of spending rest on acquisitions that could enable the Sunnyvale, California, company to recover some of the ground that it has lost to rivals Google Inc. and Facebook Inc. in the booming online ad market.
BrightRoll helps place ads in digital videos.
-
Business4 days ago
Mike Bahun and Fundraising University Make a Lasting Impact on Sports Programs Nationwide
-
Investing4 days ago
Forex Market Trends to Watch Out For in 2024
-
Banking3 days ago
Open Banking and Cross-Border Payments: Advancements and Challenges
-
Finance3 days ago
Cross-border payments: The key to global business success