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WHY BUSINESSES SHOULD INTEGRATE VIDEO INTO THEIR CONTENT STRATEGY

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WHY BUSINESSES SHOULD INTEGRATE VIDEO INTO THEIR CONTENT STRATEGY

Quality content always reigns supreme. Yet many businesses don’t seem to fully grasp this notion. Churning all too often, blog posts after blog posts. With the focus on quantity, they lose perspective on producing high-quality and engaging content for their intended audience. In an ever-competitive environment, businesses cannot afford to alienate their customers with poor quality content. If businesses are to truly add value, they must take a creative and unorthodox approach towards their content creation and execution. One way that they can truly achieve this is through integrating video content within their content strategy.

Here are some of the main reasons why your business should seriously be considering and using video content:

More Digestible

When someone usually writes a blog post for their business, it’s usually centred on topics they are knowledgeable or experts on. This usually transcends into an extensive written piece. Whilst the piece may provide great insight, readers sometimes find it very difficult to digest what’s written. In most cases, it’s not because the written content is irrelevant or nonsensical but it’s just that readers are not attracted by lengthy chunks of text. Video content has the distinctive ability to convey vast amounts of information in a quick and effective manner without losing people’s attention span.

Builds Personality

If you are a start-up or a small multinational business with big ambitions, then video content provides the perfect platform to showcase the personality behind your brand to potential customers and/or clients. Before committing to a purchase or a contract, customers and clients alike want to wholeheartedly know who they are dealing with. Establishing trust is therefore fundamental. Whilst “about us” and “our history” pages can do this; they do not create the same personal engagement that videos provide. Well-thought out videos ignite emotions and captivate audiences. More importantly, inject confidence in the brand.

Smartphone Friendly

Tablets, laptops and PC’s are generally used more in the home and office environments to access the internet. In these environments, users tend to me more relaxed and comfortable therefore have the time to properly browse through information. Smartphone dependent user’s live life on the go, thus want instantaneous information. Videos are hence optimum for smartphones, as they can deliver information on a business or its products/services easily and concisely. 

Educates Your Audience

Businesses often have fantastic products and services but cannot find a way to successfully express or present their benefits to customers and/or clients. Yes written text does provide some coverage but it does not allow businesses to project any natural passion or enthusiasm. Videos allow businesses to use a range of visuals, sounds, colours and imagery to demonstrate product benefits and features. Likewise, provide the opportunity for potential customers and/or clients to visualise themselves using the product or service.

A Vital Feedback Opportunity

Like any content, videos attract comments. The importance of capturing comments is highly undervalued. Don’t be under the illusion that all comments will be positive and glowing endorsements. Yes, there will be positive comments but there will also be criticisms. These should all be seen as opportunities. People commenting are the ones experiencing and interacting with your brand, so why not utilise them as “constructive feedback”? Some negative comments can provide some wonderful hindsight. If you want to sustainably grow, remember to subscribe to the “all feedback is valuable feedback” mantra.

Distributable Across Channels

Once the video is on your business’s blog or website, it can be distributed across a range of different channels – from YouTube to DailyMotion. Videos can also conveniently be added to various different social media channels. From Facebook to Twitter. With social media usage in its prominence – enticing and well-produced videos will gain likes, retweets and shares. With the latter especially gaining traction amongst new customers and clients, as they learn about the business and its products/services.

Search Engine Optimization (SEO) Boost

Search engines are really beginning to recognize the importance and value of video content. Google for example places a significant weighting on video content towards search engine performance and ranking. Especially since its acquaintance of YouTube. Imaginative and interesting videos embedded on your business’s blog and website increases the time spent by visitors on your site. This equates to longer exposure times and signals to search engines that your business’s content is authoritative. Eventually, your website will gain trust and rank higher.

 Article Written on Behalf of: Reboot Online Marketing – https://www.rebootonline.com/

Business

Sunak to raise business tax to pay for COVID-19 support – The Sunday Times

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Sunak to raise business tax to pay for COVID-19 support - The Sunday Times 1

(Reuters) – British finance minister Rishi Sunak is set to increase a tax on business to pay for an extension to COVID-19 support schemes in the budget next month, The Sunday Times reported https://bit.ly/3ujaBcU.

Sunak, in his speech on March 3, will announce he is increasing corporation tax from 19 pence in the pound and will outline a pathway where it rises to 23 pence in the pound by the time of the next general election, the report said. The move will raise an expected 12 billion pounds ($16.8 billion) a year, the report added.

According to the report, at least 1 pence is set to be added to the bill for business from this autumn, at a cost to business of 3 billion pounds, with further rises in subsequent years.

Allies of Sunak clarified he would not increase corporation tax higher than 23%.

These measures will be helpful in paying for an extension to the furlough scheme, VAT cuts and business support loans until at least August.

Unlike the 2010 Conservative-led government, which pursued spending cuts to rebalance the economy after the global financial crisis, Sunak is expected to defer most of the toughest decisions about how to pay for that support in his budget speech.

“The corporation tax hike will be higher than expected and the extension of the support schemes will be longer than most people expect,” the newspaper quoted a source as saying.

Insiders indicated the stamp duty holiday on property purchases would also be extended in line with the other coronavirus support measures, the report said.

Britain’s economy had its biggest slump in 300 years in 2020, when it contracted by 10%, and will shrink by 4% in the first three months of 2021, the Bank of England predicts.

($1 = 0.7136 pounds)

 

(Reporting by Vishal Vivek in Bengaluru; Editing by Lincoln Feast.)

 

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Business

Foxconn chairman says expects “limited impact” from chip shortage on clients

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Foxconn chairman says expects "limited impact" from chip shortage on clients 2

TAIPEI (Reuters) – The chairman of Apple Inc supplier Foxconn said on Saturday he expects his company and its clients will face only “limited impact” from a chip shortage that has rattled the global automotive and semiconductor industries.

“Since most of the customers we serve are large customers, they all have proper precautionary planning,” said Liu Young-way, chairman of the manufacturing conglomerate formally known as Hon Hai Precision Industry Co Ltd

“Therefore, the impact on these large customers is there, but limited,” he told reporters.

Liu said he expected the company to do well in the first half of 2021, “especially as the pandemic is easing and demand is still being sustained.”

The global spread of COVID-19 has increased demand for laptops, gaming consoles, and other electronics. This caused chip manufacturers to reallocate capacity away from the automotive sector, which was expecting a steep downturn.

Now, car manufacturers such as Volkswagen AG, General Motors Co and Ford Motor Co have cut output as chip capacity has shrunk.

Counterpoint Research says the shortage has extended to the smartphone sector, with application processors, display driver chips, and power management chips all facing a crunch.

However, the research firm predicts Apple will face a minimal impact, due to its large size and its suppliers’ tendency to prioritise it. Apple is Foxconn’s largest customer.

Foxconn is looking at other areas for growth, including in electric vehicles (EVs), and Liu said their EV development platform MIH now had 736 partner companies participating.

He expected it would have two or three models to show by the fourth quarter, though did not expect EVs to make an obvious contribution to company earnings until 2023.

Liu also said the company was still looking for semiconductor fab purchase opportunities in Southeast Asia after not winning a bid to take over a stake in Malaysia-based 8-inch foundry house Silterra.

(Reporting by Ben Blanchard and Jeanny Kao; Writing by Josh Horwitz; Editing by William Mallard and Ana Nicolaci da Costa)

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EU seeks alliance with U.S. on climate change, tech rules

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EU seeks alliance with U.S. on climate change, tech rules 3

By Sabine Siebold and Kate Abnett

BERLIN (Reuters) – Europe and the United States should join forces in the fight against climate change and agree on a new framework for the digital market, limiting the power of big tech companies, European Union chief executive Ursula von der Leyen said.

“I am sure: A shared transatlantic commitment to a net-zero emissions pathway by 2050 would make climate neutrality a new global benchmark,” the president of the European Commission said in a speech at the virtual Munich Security Conference on Friday.

“Together, we could create a digital economy rulebook that is valid worldwide: a set of rules based on our values, human rights and pluralism, inclusion and the protection of privacy.”

The EU has pledged to cut its net greenhouse gas emissions to zero by 2050, while President Joe Biden has committed the United States to become a “net zero economy” by 2050.

Scientists say the world must reach net zero emissions by 2050 to limit global temperature increases to 1.5 degrees above pre-industrial times and avert the most catastrophic impacts of climate change.

The hope is that a transatlantic alliance could help persuade large emitters who have yet to commit to this timeline – including China, which is aiming for carbon neutrality by 2060, and India.

“The United States is our natural partner for global leadership on climate change,” von der Leyen said.

She called the Jan. 6 storming of the U.S. Capitol a turning point for the discussion on the impact social media has on democracies.

“Of course, imposing democratic limits on the uncontrolled power of big tech companies alone will not stop political violence,” von der Leyen said. “But it is an important step.”

She was referring to a draft set of rules unveiled in December which aims to rein in tech companies that control troves of data and online platforms relied on by thousands of companies and millions of Europeans for work and social interactions.

They show the European Commission’s frustration with its antitrust cases against the tech giants, notably Alphabet Inc’s Google, which critics say have not addressed the problem.

But they also risk inflaming tensions with Washington, already irked by Brussels’ attempts to tax U.S. tech firms more.

Von der Leyen said Facebook’s decision on a news blackout on Thursday in response to a forthcoming Australian law requiring it and Google to share revenue from news underscored the importance of a global approach to dealing with tech giants.

(Additional reporting by Foo Yun Chee; editing by Robin Emmott and Nick Macfie; editing by Jonathan Oatis)

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