Published by mark itwired
Posted on September 29, 2021
4 min readLast updated: February 1, 2026
The waterless cosmetics market is set for significant growth from 2021 to 2031, driven by sustainability trends and consumer demand for eco-friendly products.
Global waterless cosmetics sales is expected to grow at a healthy CAGR of over 13.3% during the study forecast period 2021-2031, according to a latest study by ESOMAR-certified market research firm, Future Market Insights (FMI). The research study tracks waterless cosmetics sales in 20+ countries, offering a lucid analysis on how growth trend will unfold.
The focus on sustainability is increasing in the cosmetics industry with more consumers opting to purchase less disposable products and wanting companies to make their products more sustainable. Changing consumer behaviour has been compelling beauty companies to focus on waterless beauty, upcycling, carbon neutrality, and reusable or refillable packaging.
From the packaging used to better-for-the-environment products, the cosmetics industry is moving towards greener, more natural alternatives. Waterless formulation will continue to be a realistic option, for the companies in order to promote environmental protection. Unilever, L’Oréal, and Procter & Gamble, for example, have committed to reduce their water footprint in the coming years to varying degrees. When major brands commit to more sustainable practises, customers are drawn in.
In terms of product type, skincare products account for over 37% of sales in the market. The category covers a range of waterless products which include creams, lotions, serums, cleansers, and others. The increasing importance of natural and organic cosmetics is expected to drive the sales of waterless cosmetics in the coming years.
Key Takeaways from the Waterless Cosmetics Market Study
“Driven by changing consumer preference, the beauty industry is encouraged to experiment with their formulation. There is higher focus on waterless formulas to keep pace with the evolving trends. Spurred by this, waterless cosmetics market players are likely to focus on launch of innovation formulation to gain competitive edge,” says an FMI analyst.
For More Details, Ask Analyst @ https://www.futuremarketinsights.com/ask-question/rep-gb-12748
Impact of COVID-19 on the Market:
Before the COVID-19 pandemic, there was a moderate rate of growth in the demand for waterless cosmetics globally. After the pandemic, major global markets have faced dual impacts. Since store-based retailing is a major distribution channel in the beauty industry, store closures in various regions had a significant effect on the growth of beauty products, including waterless cosmetics.
The demand for eco-friendly skincare products has increased in the aftermath of the pandemic, with stay-at-home orders and safer-at-home advisories issued across the world. Additionally, shortage of workers in the sector, less consumption, high cost of production, and shortage of raw materials among other factors have been hampering the waterless cosmetics market.
Who is Winning?
Some of the key players present in the waterless cosmetics market are Unilever Plc., The Waterless Beauty Company, L’Oreal SA, Kao Corporation, The Procter & Gamble Company, Loli, Clensta, Ruby’s Organics, Taiki USA, Ktein, Niconi, True Botanicals, Allies Group Pte. Ltd., Lavedo Cosmetics, May Coop, No Cosmetics, Azafran Innovacio006E, and Carter + Jane, among others. Players in the industry have begun to offer discounts on cosmetic brands in order to entice end users to embrace the most up-to-date waterless cosmetics.
Get Valuable Insights into Waterless Cosmetics Market
Future Market Insights, in its new offering, provides an unbiased analysis of the global waterless cosmetics market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the waterless cosmetics market based on the product type (skin care, hair care, cosmetic & fragrances & deodorants), price range (economy, mid-range, premium), consumer orientation (men, women, unisex), and sales channel (wholesalers/ distributors, hypermarkets/ supermarkets, convenience stores, specialty stores, departmental stores, online retail, and others), across seven major regions.
The post Waterless Cosmetics Market is Set to Experience Revolutionary Growth by 2021-2031 first appeared on Market Research Blog.
The article discusses the growth and trends in the waterless cosmetics market from 2021 to 2031.
The market is driven by consumer demand for sustainable, eco-friendly, and organic beauty products.
The U.S. leads in North America, while the UK and East Asia are also significant markets.
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