Published by Gbaf News
Posted on September 16, 2017
6 min readLast updated: January 21, 2026
SQS launches new solution to ensure voice activated technology lives up to expectation
More than half of the UK public (54 per cent) do not feel that technology incorporating voice assistance software such as Apple’s Siri, Google Assistant, Amazon’s Alexa, Microsoft Cortana or voice assisted banking would positively affect their lives, in fact six per cent would go as far to say that they feel very negatively about the impact it would have. This is according to recent research from SQS[i], the leading end-to-end quality services provider. Whether we are aware of it or not, its use is becoming ever more prevalent and as a society we are becoming ever more reliant on it. Manufacturers incorporating voice assisted technology into their products need to address this consumer scepticism by ensuring that they incorporate quality at the beginning of their manufacturing process. By doing so brands can ensure their customers will be delivered a product that they can rely on.
To facilitate the use of voice assistance technology and encourage greater trust from the end consumer, SQS has launched today its latest solution VA-Q for businesses looking to better integrate voice-controlled virtual assistants into their products and services. With a growing adoption of voice technology into broader areas of manufacturing and consumer products, ensuring quality of product integration is key to performance and customer adoption. This technological solution is the first of its kind and offers SQS’s clients the ability to seamlessly test and maintain the functionality of virtual assistants without the need for time-consuming human intervention.
By combining SQS’s innovative iMS 2.0 global delivery model with machine-based learning and artificial intelligence capabilities, clients will have the ability to embed continuous quality into the process of testing, integrating and delivering voice-controlled virtual assistants. Companies currently looking to implement voice-controlled virtual assistants face challenges such as ensuring that the technology works in multiple languages, accurately identifies, hears and actions a user’s command, and is user-friendly, useful and worthy of public trust and reliance.
DiederikVos, CEO of SQS said, “We have seen first-hand the growing need for our clients to integrate virtual assistants into their products and services. For many organisations, voice controlled personal assistants are a point of difference that will have a genuinely positive impact on business and customer experience – but customers should be able to expect quality. The integration of leading edge technology has become ever more important in all areas of manufacturing. Our new solution will give our clients, and their customers, the confidence that the technology they are using is quality assured, reliable and will deliver the desired user experience”.
SQS’s new solution allows businesses to check every aspect of voice controlled virtual assistants without the need for time consuming, inefficient human analysis of each command, in every language. By automating the quality assurance processes, businesses can integrate voice controlled virtual assistants into their products and services knowing that the technology will work for consumers as they expect, at less cost than human-led quality assurance.
SQS launches new solution to ensure voice activated technology lives up to expectation
More than half of the UK public (54 per cent) do not feel that technology incorporating voice assistance software such as Apple’s Siri, Google Assistant, Amazon’s Alexa, Microsoft Cortana or voice assisted banking would positively affect their lives, in fact six per cent would go as far to say that they feel very negatively about the impact it would have. This is according to recent research from SQS[i], the leading end-to-end quality services provider. Whether we are aware of it or not, its use is becoming ever more prevalent and as a society we are becoming ever more reliant on it. Manufacturers incorporating voice assisted technology into their products need to address this consumer scepticism by ensuring that they incorporate quality at the beginning of their manufacturing process. By doing so brands can ensure their customers will be delivered a product that they can rely on.
To facilitate the use of voice assistance technology and encourage greater trust from the end consumer, SQS has launched today its latest solution VA-Q for businesses looking to better integrate voice-controlled virtual assistants into their products and services. With a growing adoption of voice technology into broader areas of manufacturing and consumer products, ensuring quality of product integration is key to performance and customer adoption. This technological solution is the first of its kind and offers SQS’s clients the ability to seamlessly test and maintain the functionality of virtual assistants without the need for time-consuming human intervention.
By combining SQS’s innovative iMS 2.0 global delivery model with machine-based learning and artificial intelligence capabilities, clients will have the ability to embed continuous quality into the process of testing, integrating and delivering voice-controlled virtual assistants. Companies currently looking to implement voice-controlled virtual assistants face challenges such as ensuring that the technology works in multiple languages, accurately identifies, hears and actions a user’s command, and is user-friendly, useful and worthy of public trust and reliance.
DiederikVos, CEO of SQS said, “We have seen first-hand the growing need for our clients to integrate virtual assistants into their products and services. For many organisations, voice controlled personal assistants are a point of difference that will have a genuinely positive impact on business and customer experience – but customers should be able to expect quality. The integration of leading edge technology has become ever more important in all areas of manufacturing. Our new solution will give our clients, and their customers, the confidence that the technology they are using is quality assured, reliable and will deliver the desired user experience”.
SQS’s new solution allows businesses to check every aspect of voice controlled virtual assistants without the need for time consuming, inefficient human analysis of each command, in every language. By automating the quality assurance processes, businesses can integrate voice controlled virtual assistants into their products and services knowing that the technology will work for consumers as they expect, at less cost than human-led quality assurance.
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