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    1. Home
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    3. >UK supermarket Morrisons sales growth improves, alert to impact of Iran war
    Finance

    UK Supermarket Morrisons Sales Growth Improves, Alert to Impact of Iran War

    Published by Global Banking & Finance Review®

    Posted on March 25, 2026

    2 min read

    Last updated: March 25, 2026

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    Tags:FinanceMarketsRetailUK economy

    Quick Summary

    Morrisons, owned by US private equity firm CD&R, saw like‑for‑like sales rise to 2.8% in Q1 to January 25, up from 2.4% in the prior quarter, but its CEO cautioned that the Iran war poses risks to consumer confidence and supply chains.

    UK supermarket Morrisons sales growth improves, alert on Iran war fallout

    Morrisons Reports Improved Sales Amid Geopolitical and Market Challenges

    By James Davey

    Sales Growth Performance in First Quarter

    LONDON, March 25 (Reuters) - British supermarket group Morrisons said it was alert to the impact of the Iran war on consumer confidence and supply chains as it reported higher underlying sales growth in its first quarter.

    The UK's fifth-largest grocer, owned by U.S. private equity firm Clayton, Dubilier & Rice, said on Wednesday its like-for-like sales rose 2.8% in the 13 weeks to January 25 year-on-year, having been up 2.4% in the previous quarter.

    CEO Commentary on Market Conditions

    "The trading conditions we saw in Q1 have carried over into Q2 and the market remains highly competitive," CEO Rami Baitiéh said, noting that grocery market growth was lagging previous expectations.

    "We are watching current international events closely, alert to the impacts on consumer confidence and supply chains, and we will continue to do what we can to mitigate effects on our customers," he said.

    Impact of Iran War and Retail Sector Trends

    UK Retail Sales Tumbled in March

    UK RETAIL SALES TUMBLED IN MARCH, SAYS SURVEY

    The impact of the Iran war on energy prices, with knock-on effects on consumer spending, is adding to the challenges the UK retail sector faces.

    British retail sales tumbled this month by the most since April 2020 when most non-food shops were closed at the start of the COVID-19 pandemic, a survey by the Confederation of British Industry showed on Tuesday.

    Morrisons' Performance Versus Competitors

    While Morrisons' update showed improved trading performance, industry data, published earlier this month, showed its sales growth continued to underperform traditional peers Tesco and Sainsbury's as well as German-owned discounters Aldi and Lidl.

    CEO's Modernisation Efforts

    Baitiéh, CEO since 2023, is attempting to modernise Morrisons, which differs from its main rivals in that it also has its own production operations, making half of the fresh food it sells.

    He has also focused on improving the group's pricing, promotions and loyalty programme.

    (Reporting by James Davey; editing by Sarah Young and Arun Koyyur)

    References

    • Morrisons: Q4 2024/25 group like-for-like sales up 2.4% | MarketScreener
    • UK supermarket Morrisons warns of hit from Ukraine crisis, inflation, ETRetail
    • Supermarket giant Morrisons explores £1bn property deal

    Table of Contents

    • Morrisons Reports Improved Sales Amid Geopolitical and Market Challenges
    • Sales Growth Performance in First Quarter

    Key Takeaways

    • •Like‑for‑like sales improved: up 2.8% in Q1 vs 2.4% in prior quarter (marketscreener.com)
    • •Morrisons remains alert to the potential negative impact of the Iran war on consumer spending and supply chain stability (retail.economictimes.indiatimes.com)

    Frequently Asked Questions about UK supermarket Morrisons sales growth improves, alert to impact of Iran war

    1How much did Morrisons' like-for-like sales grow in Q1?

    Morrisons' like-for-like sales rose by 2.8% in the first quarter.

    2Who owns Morrisons supermarket group?

    Morrisons is owned by U.S. private equity firm Clayton, Dubilier & Rice.

    3
    CEO Commentary on Market Conditions
  • Impact of Iran War and Retail Sector Trends
  • UK Retail Sales Tumbled in March
  • Morrisons' Performance Versus Competitors
  • CEO's Modernisation Efforts
  • •Owned by US private equity firm Clayton, Dubilier & Rice, Morrisons is exploring structural strategies amid a competitive UK grocery market (uk.finance.yahoo.com)
  • What external factors is Morrisons monitoring in 2024?

    Morrisons is closely monitoring the impact of the Iran war on consumer confidence and its supply chains.

    4How does Morrisons' sales growth in Q1 compare to the previous quarter?

    Sales growth improved from 2.4% in the previous quarter to 2.8% in Q1.

    5What challenge does Morrisons face in the UK market?

    Morrisons faces highly competitive trading conditions in the UK grocery market.

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