Finance
UK Pollster YouGov Warns of Lower Profit, Shares Drop
Published by Global Banking & Finance Review®
Posted on March 24, 2026
1 min readLast updated: March 24, 2026
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Published by Global Banking & Finance Review®
Posted on March 24, 2026
1 min readLast updated: March 24, 2026
Add as preferred source on GoogleYouGov trimmed its fiscal 2026 adjusted operating profit guidance to £52–56 million, down from £60.7 million last year, as it ramps up £6 million investments in its Shopper division. The warning sparked a roughly 12% drop in its shares.
March 24 (Reuters) - Market research firm YouGov warned of lower annual profit on Tuesday due to additional investments in its Shopper division, sending shares 12% lower.
The company, which provides brand-tracking and marketing campaign analytics, said it is accelerating investments in artificial intelligence, focusing on AI tools and data science talent to boost research automation and improve operational efficiencies.
YouGov is exploring options including a potential sale of its Shopper division, which provides household purchase data across 17 European countries and is undergoing tech upgrades. Investments in the unit are expected to cost 6 million pounds in fiscal 2026 but are forecast to break-even by fiscal 2028.
The company expects fiscal 2026 adjusted operating profit in the range of 52 million pounds to 56 million pounds ($69.63 million to $74.98 million), down from 60.7 million pounds it posted last year.
($1 = 0.7468 pounds)
(Reporting by Nithyashree R B in Bengaluru; Editing by Mrigank Dhaniwala)
YouGov shares fell 12% after the company warned of lower annual profit due to increased investment in its Shopper division.
The Shopper division provides household purchase data across 17 European countries and is currently undergoing technology upgrades.
YouGov expects investments in the Shopper division will cost 6 million pounds in fiscal 2026.
Yes, YouGov is exploring options including a potential sale of its Shopper division as part of its strategic review.
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