Finance
UK Homebuilder Vistry Names Adam Daniels as New CEO
Published by Global Banking & Finance Review®
Posted on April 13, 2026
3 min readLast updated: April 13, 2026
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Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on April 13, 2026
3 min readLast updated: April 13, 2026
Add as preferred source on GoogleVistry has named Adam Daniels as its new CEO, replacing Greg Fitzgerald effective immediately amid a prolonged period of margin pressure and weak UK housing demand. The appointment follows recent margin rebounds and strategic shifts toward affordable housing partnerships.
April 13 (Reuters) - British homebuilder Vistry brought forward a leadership change on Monday, appointing divisional head Adam Daniels as chief executive with immediate effect, as the company contends with margin pressure, weak demand and investor scepticism over its strategy.
Greg Fitzgerald, who had led the group for nine years and was due to step aside as chair in May while remaining CEO for up to a year, will leave both roles immediately by mutual agreement, the company said.
Vistry shares fell nearly 5% in early trading.
The abrupt transition follows a tough period for the builder, which warned last month that profit margins nL6N3ZS0JF would remain under pressure into 2026 as higher costs, planning delays and subdued demand continue to weigh on the UK housing market.
Daniels, a 17-year industry veteran, who started his housebuilding career at Bloor Homes in 2009, has held various leadership roles at Vistry and is credited by the company with having strong working relationships with some of the largest local authorities and housing associations nationwide.
He joined Countryside Partnerships in 2016 before Vistry acquired it in 2022, and was serving as Vistry's executive chair of its Yorkshire, North Midlands and West divisions.
Rob Woodward will also take up his new role as non-executive chair nL4N4050KD immediately rather than the planned May start date, the builder said.
PLANS TO IMPROVE PERFORMANCE UNCHANGED
Daniels said the company's priorities on improving cash generation, driving Open Market sales and reducing inventory levels would remain unchanged.
"These objectives remain an absolute priority for Tim (CFO) and I during 2026 to ensure the business is well positioned to capture the opportunities ahead", he said in a statement.
Vistry's shares have fallen sharply since its March 4 warning of lower margins, with the company struggling to execute Fitzgerald's bold shift toward partner-funded developments during his nine-year tenure.
The Iran war https://www.reuters.com/world/iran/ has pushed up building costs and risk keeping interest rates higher for longer, prompting rivals Taylor Wimpey and Bellway to also issue similar margin warnings nL6N40K0GH.
(Reporting by Raechel Thankam Job in Bengaluru; Editing by Sumana Nandy and Louise Heavens)
Adam Daniels has been appointed as the new CEO of Vistry.
Adam Daniels succeeded Greg Fitzgerald as CEO at Vistry.
Greg Fitzgerald stepped down by mutual agreement after a challenging period for Vistry, including ongoing market pressures.
Adam Daniels was appointed as Vistry CEO on April 13.
Vistry is dealing with weak demand in the UK housing market and ongoing pressure on margins expected to last into 2026.
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