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    1. Home
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    3. >UK consumer sentiment falls as Iran war rages, KPMG says
    Finance

    UK Consumer Sentiment Falls as Iran War Rages, Kpmg Says

    Published by Global Banking & Finance Review®

    Posted on March 25, 2026

    2 min read

    Last updated: March 25, 2026

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    Tags:FinanceBankingMarket sentimentEconomyConsumer Trends

    Quick Summary

    A KPMG UK Consumer Pulse survey (March 5–16, 2026) shows consumer sentiment weakened versus Q4 2025, as concerns about food and energy prices tied to the Iran conflict drive spending cuts and deferrals.

    UK consumer sentiment falls as Iran war rages, KPMG says

    Impact of Middle East Conflict on British Consumer Sentiment

    (Corrects to remove extraneous word from headline)

    Overview of the KPMG Survey Results

    LONDON, March 25 (Reuters) - British consumer sentiment this month was slightly weaker than three months earlier, pushed down by worries about grocery and energy costs linked to the conflict in the Middle East, according to a quarterly survey from accountants KPMG.

    Consumer Spending and Economic Outlook

    Half of people who thought the economy was worsening had cut spending as a consequence, and 40% of them were deferring major purchases, up from 34% three months ago.

    Expert Commentary

    "Considering the backdrop of the ongoing conflict in the Middle East, and the actual and potential impact on energy and grocery prices, it is not a surprise that we are seeing heightened consumer concern about the economic health of the UK," said Linda Ellett, head of consumer, retail and leisure for KPMG UK. 

    Key Survey Findings

    Following are further key points from the release:

    • 62% of Britons thought the economy was weakening, up from 58% in Q4 2025
    • 85% of those who judged the economy to be weakening cited the cost of groceries, followed by 84% mentioning utility bills and 52% the cost of eating or drinking out
    • 25% described their financial situation as "insecure", up from 22% in Q4
    • The poll was based on a sample of 3,000 people and took place from March 5 to March 16
    Reporting Credits

    (Reporting by David Milliken Editing by William Schomberg)

    Table of Contents

    • Impact of Middle East Conflict on British Consumer Sentiment
    • Overview of the KPMG Survey Results
    • Consumer Spending and Economic Outlook
    • Expert Commentary

    Key Takeaways

    • •62% of Britons now believe the economy is weakening (up from 58%), pushed by concerns over grocery and utility costs
    • •Half of those who see a weakening economy have cut spending; 40% are deferring major purchases (up from 34%)
    • •The ongoing Middle East conflict is putting upward pressure on energy and food prices, compounding household cost-of-living pressures

    Frequently Asked Questions about UK consumer sentiment falls as Iran war rages, KPMG says

    1What caused UK consumer sentiment to decline in March 2025?

    UK consumer sentiment dropped due to concerns over rising grocery and energy costs linked to the conflict in the Middle East.

    2What percentage of Britons believe the economy is weakening?

    62% of Britons thought the economy was weakening in March 2025, up from 58% in the previous quarter.

    3
  • Key Survey Findings
  • Reporting Credits
  • How are consumers responding to economic concerns?

    Half of those worried about the economy have cut spending and 40% are deferring major purchases.

    4What are the main financial concerns for UK consumers?

    Consumers are mainly concerned about the cost of groceries, utility bills, and eating or drinking out.

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