Finance
UBS promotes Golia to lead wealth management advisers in US
Published by Global Banking & Finance Review®
Posted on February 24, 2026
2 min readLast updated: February 24, 2026
Quick Summary
UBS has promoted Lisa Golia to lead U.S. wealth management field advisers starting March 1. She reports to Mike Camacho, who will focus on strategy and building UBS’s U.S. bank, alongside several leadership shifts.
UBS Elevates Lisa Golia to Head U.S. Wealth Management Advisers
Effective March 1
UBS Leadership Shift in U.S. Wealth Management
NEW YORK, Feb 24 (Reuters) - UBS promoted Lisa Golia to lead its U.S. wealth management advisers in the field on March 1 after serving as chief operating officer for the business over the last two years, according to an internal memo seen by Reuters on Tuesday.
Who Is Lisa Golia?
Golia, who spent more than two decades at Morgan Stanley, will serve as UBS' head of the field in charge of leadership, hiring, retention and compensation.
Adviser Perspectives
"Lisa's someone who can get things done," said Ken Gunsberger, private wealth adviser based in New York.
"This is going to be very good for us because she’s one of us," he said, citing her career starting in a branch and climbing the ranks.
Reporting Structure
Golia will report to Mike Camacho, UBS' head of U.S. wealth management.
Building the U.S. Bank
Strategic Priorities Ahead
Camacho will shift his focus to strategic priorities, including building out UBS' U.S. bank, which has received conditional approval from regulators, steering business from other divisions and developing products for wealthy clients.
Technology Investments for Advisers
"Every department is fighting for funding to do more - Lisa is helpful in trying to prioritize where the money needs to be spent," such as adding technology to help advisers, said Michael Chudd, private wealth adviser in Las Vegas.
The appointment also prompted other leadership changes:
* John Vander Zee will succeed Golia as COO. * Ben Firestein, who joined UBS after more than threedecades at Morgan Stanley, was appointed head of national sales,field leader and financial adviser development and recruiting,reporting to Golia. He will focus on attracting, retaining anddeveloping advisers. * Regional directors Chris DiMuria, Julie Fox, RickGonzalez, Lauren Gorsche, and Jon Ramey will report to Goliaunder the new structure. * Other executives who will report to Golia include: JohnMathews, head of private wealth management, Bill Carroll, headof high-net-worth strategy, and Len Golub, head of the WealthAdvice Center.(Reporting by Lananh Nguyen in New York; Editing by Anil D'Silva)
Key Takeaways
- •Lisa Golia is promoted to lead U.S. wealth management field advisers effective March 1.
- •Golia will report to Mike Camacho, head of U.S. wealth management.
- •Camacho shifts focus to strategy, including building out UBS’s U.S. bank with conditional approval.
- •John Vander Zee becomes COO; Ben Firestein is appointed head of national sales and adviser development/recruiting.
- •Regional leaders and key executives, including private wealth and high‑net‑worth heads, will report to Golia.
Frequently Asked Questions about UBS promotes Golia to lead wealth management advisers in US
1What is the main topic?
UBS promoted Lisa Golia to lead its U.S. wealth management field advisers, reporting to Mike Camacho, as part of broader leadership changes and strategic priorities.
2When does Lisa Golia assume the new role?
She takes the role on March 1, 2026, following two years as chief operating officer for UBS’s U.S. wealth management business.
3What strategic initiatives accompany the appointment?
Mike Camacho will focus on strategic priorities, including building out UBS’s U.S. bank, channeling business from other divisions, and developing products for wealthy clients.
