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Types of Investors and Startups: Why Is It Important For Securing Funding?

Types of Investors and Startups: Why Is It Important For Securing Funding?

Persuading investors of your reliability and potential is a hard-level issue for any startup. Everything contributes to your success (or failure), be it your selling propositions, the relevance of your idea, or your business approach.

In this article, we’ll:

Types of investors 

Considering the significant risk of investing in a startup, we’ve compiled a list of investors depending on their risk tolerance.

Angel investors

Risk tolerance: high

“Angels” are individuals with large personal fortunes who are ready to invest in new prospective companies.

Investment strategy: They often invest less than venture capitalists but make critical early-stage investments. They seek high-paying employment and are typically more hands-on, providing mentorship and direction.

Venture capitalists (VCs)

Risk tolerance: moderate to high

VCs invest in startups with high growth potential, expecting substantial returns.

Investment strategy: They supply higher quantities of cash, usually in return for shares. VCs frequently focus on certain industries and seek out firms that can expand quickly. They also provide strategic direction and support.

Corporate venture arms

Risk tolerance: variable

Corporate venture arms are subsidiaries of large corporations that invest in startups.

Investment strategy: They seek strategic benefits, such as new technologies or market insights, in addition to financial returns. These investors can offer significant resources and industry connections.

Government grants and subsidies

Risk tolerance: low

Government funding typically focuses on innovation and public benefit rather than financial returns.

Investment strategy: They provide non-dilutive funding, which means startups do not have to give up equity in exchange for financial support.

Types of startups based on the urgency of their USP

Hair on fire startups

A startup that solves an urgent problem is often referred to as a “hair on fire” startup. These startups address immediate needs and can capitalize on timely opportunities.

Due to urgency, you need financing swiftly to capture the market before competitors do. This is the main problem with these startups as the process of finding investors can take a long time.

Hard fact startups

A “hard fact” startup improves existing solutions by offering better, more efficient, or more effective alternatives. An example could be a new project management tool that significantly enhances productivity compared to current offerings.

Future vision startups

“Future vision” startups are those that push the boundaries of current technologies and concepts. Examples include quantum technologies, flying cars, and autonomous vehicles. These startups often face challenges in attracting startup investors due to the long-term and unpredictable nature of their returns.


Here’s how to approach investors for different kinds of companies:

Startup type Advantages Disadvantages What attracts investors Types of investors attracted
Hair on fire – Addresses an urgent need

– Potential for rapid market capture

– High demand in short timeframes

– Urgent need for quick financing

– Competitive pressure

– Time-consuming fundraising process

– Immediate market need

– Quick return potential

– High demand and urgency

– Angel investors

– Venture capitalists (VCs)


Hard fact – Solves existing problems better

– Proven market demand

– Easier to demonstrate effectiveness

– Competitive market

– Need for clear differentiation

– Requires substantial proof of superiority

– Clear market validation

– Proven demand for better solutions

– Effective performance metrics

– Early-stage VCs

– Strategic investors

– Corporate venture arms

Future vision – High potential for revolutionary impact

– Opportunity to create new markets

– Long-term transformative potential

– Long-term and unpredictable returns

– Higher perceived risk

– Need for extensive technical validation

– Bold and visionary concepts

– Potential for industry transformation

– Strong scientific and technical foundation

– High-risk tolerance VCs

– Government grants and subsidies


How to secure startup funding 

Regardless of the type of your startup, some tips for attracting investors are universally effective.

Pay attention to these things:

  1. Networking. The more people you know, the more chances you can encounter the right investors. Attend industry events, join startup incubators, and use online platforms to make useful connections. Also, don’t forget about “passive” networking, like being active on your corporate social media accounts. This will help you be noticed by a broader audience.
  2. Pitch refinement. Pitching to startup investors is your only chance to make a good impression. Practice and rehearse your speech to ensure it’s compelling and clear. Don’t forget about the power of numbers, and prove your pitches with compelling data.
  3. Storytelling. Storytelling is one of the most effective strategies to attract investors. The narrative of a passionate founder solving a meaningful problem can attract people and encourage them to continue the discussion. Be sincere in your monologues and insert a small story in your elevator pitches or presentations. Charismatic orators are always noticeable.
  4. Due diligence preparation. Be prepared for due diligence. Have all your documents, financials, and plans ready for scrutiny. This shows professionalism and readiness.
  5. Advisor and mentor support. Having respected advisors or mentors can lend credibility to your startup. Highlight their involvement and how they support your growth.
  6. Feedback. Listen to feedback from investors, even if they pass on your startup. Their insights can be invaluable in refining your approach and improving your pitch. Also, they can give a clue on how to approach people who’ll likely be interested in your idea.

A final note

No one said that it would be easy to raise capital for a startup. If you started a business with a brand new idea, go all the way: every rejection brings you closer to the deal.

On this inspiring note, we wish you good luck!

Global Banking & Finance Review


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