Finance
Turkey Launches Investigation Into Google Over Advertising, Billing Practices
Published by Global Banking & Finance Review®
Posted on April 3, 2026
1 min readLast updated: April 3, 2026
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Turkey’s Competition Board on April 3, 2026, announced a formal probe into Alphabet Inc. and Google over potential violations tied to its online advertising and billing practices toward advertisers and agencies.
Turkey Opens Investigation into Google’s Advertising and Billing Practices
Overview of the Turkish Competition Board's Investigation
Background and Announcement
ISTANBUL, April 3 (Reuters) - The Turkish Competition Board said on Friday it had decided to launch an investigation into Alphabet Inc and related Google companies over its advertising and billing practices.
Scope of the Investigation
The investigation aims to determine whether Google's billing practices and commercial practices related to its online advertising services to advertisers and advertising agency clients violate Turkish law, the board said in a statement.
Reporting and Editorial Credits
(Reporting by Ebru Tuncay; Writing by Daren Butler; Editing by Ece Toksabay)
Key Takeaways
- •The Turkish Competition Board is assessing whether Google’s billing and commercial methods in its ad services breach Turkish competition law, especially Law No. 4054.
- •This investigation aligns with a broader pattern of scrutiny by Turkish regulators, including a December 2024 fine of 2.6 billion TL (~$75 million) over Google’s ad tech practices involving self‑preferencing and supply‑side platforms.
- •The probe comes amid intensified global enforcement of antitrust concerns against Google, including the EU’s €2.95 billion fine in the ad tech sector, underscoring rising regulatory pressure.
Frequently Asked Questions about Turkey launches investigation into Google over advertising, billing practices
1Why did Turkey launch an investigation into Google?
Turkey's Competition Board is investigating Google over its advertising and billing practices to determine if they violate Turkish law.
2Which companies are involved in Turkey's investigation?
The investigation targets Alphabet Inc and related Google companies.
3What aspects of Google’s business practices are under scrutiny?
The investigation focuses on Google's online advertising services, billing practices, and commercial operations with advertisers and agencies.
4Who announced the investigation into Google in Turkey?
The announcement was made by the Turkish Competition Board.
