Finance
Trustpilot Profit Quadruples as Review Platform Emerges as 'ai Winner'
Published by Global Banking & Finance Review®
Posted on March 17, 2026
2 min readLast updated: March 17, 2026
Quick Summary
Trustpilot’s 2025 operating profit jumped fourfold to $16 million, powered by a 1 ,490 % surge in AI‑driven click‑throughs and increased citations in AI (e.g., ranked fifth on ChatGPT in Jan). Shares rose ~19 % on expectations of high‑teens revenue growth and margin uplift.
Trustpilot Quadruples Profit on AI-Driven Surge in Review Platform Traffic
Trustpilot's Financial Performance and Impact of AI Integration
March 17 (Reuters) - Global online review platform Trustpilot said on Tuesday its annual profit more than quadrupled, lifted by AI search tools that drove a 1,490% surge in click-throughs to its site and reinforced its role as a key data source for AI models.
Shares of the company jumped nearly 19% in early trading.
AI-Driven Growth and Industry Position
Trustpilot, whose reviews are increasingly appearing across the web and in AI-generated search results, is among digital platforms with large stores of user-generated content benefiting from the AI boom, as large language models draw on review sites to answer consumer queries.
Analyst Insights and AI Citations
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RBC Analyst Commentary
"This is a very strong set of results in our view, with material consensus upgrades expected at the adjusted EBITDA line, with both results and LLM citations reinforcing our view that Trustpilot is an AI winner," RBC analysts said. -
AI Search Click-Throughs and Global Ranking
Trustpilot said click-throughs from AI search soared 1,490% year-on-year, with the platform ranked as the fifth most-cited domain globally on ChatGPT in January, according to data provider Promptwatch.
Financial Outlook and Controversies
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Revenue Growth Forecast
The London-listed company forecast high-teens revenue growth in 2026 and a 2-3 percentage point improvement in its adjusted EBITDA margin, supported by strong 2025 bookings. -
Short Seller Allegations
In December, short seller Grizzly Research disclosed a short position in Trustpilot and accused it of creating fake profiles to post negative reviews and pressure firms into paid subscriptions. Trustpilot rejected the allegations. -
Operating Profit Report
The company reported an operating profit of $16 million for 2025, up 320% from $3.8 million a year earlier.
(Reporting by Yamini Kalia in Bengaluru; Editing by Sumana Nandy)
Key Takeaways
- •Trustpilot’s 2025 operating profit rose 320 % to $16 million, driven by an AI‑led 1 ,490 % year‑on‑year increase in AI search referrals
- •In January 2026, Trustpilot ranked as the fifth‑most cited domain on ChatGPT, reinforcing its role as a key AI data source (via Promptwatch)
- •UBS noted AI chatbots now account for 21 % of Trustpilot’s referral traffic (ChatGPT alone 17 %), with AI‑referred traffic converting at over twice the organic rate
Frequently Asked Questions about Trustpilot profit quadruples as review platform emerges as 'AI winner'
1How much did Trustpilot's annual profit increase?
Trustpilot's annual profit increased by 320% to $16 million compared to $3.8 million a year earlier.
2What drove the surge in Trustpilot's click-throughs?
AI search tools drove a 1,490% surge in click-throughs to Trustpilot's site.
3Why is Trustpilot considered an 'AI winner'?
Trustpilot benefits from AI-driven traffic and is among the most-cited domains in AI models and search results.
4How did Trustpilot's stock react to the news?
Trustpilot's shares jumped nearly 19% in early trading.
