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TRANSFORMING PSD2 COMPLIANCE INTO DIGITAL BUSINESS OPPORTUNITIES

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TRANSFORMING PSD2 COMPLIANCE INTO DIGITAL BUSINESS OPPORTUNITIES

Banks and other financial institutions are racing against the clock to comply with the European Union’s revised Payment Services Directive (PSD2) by January 2018. At the same time, many of these companies view PSD2 as a regulatory requirement at best and a threat to their business at worst. After all, PSD2 threatens to eliminate the sole ownership of customer data that banks have enjoyed until now. This in turn is instilling a justifiable fear of becoming a commodity service and being overshadowed by innovative payment services offered by Account Information Service Provider (AISP) and Payment Initiation Service Provider (PISP) businesses.

Seshika

Seshika

However, progressive banks are recognizing the flip side of data sharing. Instead of being displaced by third parties offering AISP and PISP services, banks can compete by bringing something unique to the table: their vast knowledge of customer behaviour and attributes. This puts banks in a stronger position to deliver superior and personalized services that create additional revenue streams. With this in mind, organizations putting the technology into place for PSD2 compliance need to do so in a way that will scale to fit the new business models that financial firms need to adopt for long-term success.

This article examines how banks and other financial institutions can capitalize on their investment in PSD2 compliance to create new digital business opportunities, as well as an architecture that scales to support these opportunities 

The New Normal of Open Banking

Banking as we know has always been “closed” in nature—with both interactions and the data driving them limited to the bank and the customer. By contrast, PSD2 promotes a more “open” environment for banking interactions by requiring these firms provide regulated third-party providers (TPPs) with access to customer information. This access, which needs to be authorized by the customer, can be in the form of account information and payment initiation.

API management serves as the underlying technology for enabling PSD2 compliance since it can expose customer information through APIs in a secure and controlled manner. The diagram below shows how banking transactions look today and how they will appear once PSD2 compliance is in place.

The Open Banking Ecosystem for Data-Driven Business Expansion

Complying with the PSD2 regulation should be viewed as simply one piece of the bigger open banking picture. In order to visualize and reap all of its potential benefits, banks need to think more broadly about how the EU created PSD2 to support the best interests of the customer. And then financial firms need to follow the same thought process.

To date, third-party providers have taken the financial domain by storm, offering innovative and customized financial services that leverage the data exposed by banks. Yet, there is nothing stopping a bank from doing the same, or even better. Banks, credit unions, and other financial institutions can expand their purview of a customer’s journey to their interactions with other banks by consuming these other organizations’ APIs to gain a holistic understanding of their customers’ financial portfolios – along with an understanding into their competitors’ customers.

The result is a rich set of data that can be analyzed to build valuable customer insight, which can be used to support a data-driven sales strategy. Following are some of the most notable opportunities

process flow diagram

process flow diagram

Extended Product and Service Portfolio. By viewing a customer’s complete financial portfolio, banks can proactively create more competitive products and services. For example, a customer might have four accounts, including not just savings but also credit cards and a retirement plan, spread across different banks. By considering the average return on investment (ROI) for these four accounts, a financial firm can create an investment product that provides a more competitive return. If the bank already has a product that provides a better ROI, it can deploy aggressive marketing campaigns that encourage customers to switch.

Additionally, data can be used to identify recurring events over the long-term financial cycle of customers. If a bank identifies a deficit across all customer accounts by the end of a particular quarter or particular month, it can create a short-term overdraft service. The customer can subscribe to this service as soon as the predefined deficit is reached. Such services boost customer loyalty and retention.

Market Expansion. PSD2 lets managers see the financial world through a set of eyes they did not have before. This is the perfect opportunity for identifying lucrative or underserved markets. For example, if there is a large volume of payment transactions or account deposits within a certain demographic (age or location) currently unserved by the bank, this creates a market expansion opportunity. Further, if there are large volumes of account deposits all being served with basic saving plans, financial firms can approach these markets with more competitive offerings.

Insight Selling. Being able to look into a target market’s financial profile is a dream come true for most vendors. Industries that deal with large volume purchases, such as real estate, mortgage, investment banks and insurance, welcome data on creditworthiness, net incomes and competing investments of their target markets. At the same time, lifestyle industries, such as retailers, airlines and hospitality, value insights into seasonal spending patterns, demographic trends, and financial status that can help them target niche segments. Banks have the power to use aggregated data and generate customized insights for each of these industries

Business Banking. Open banking provides the opportunity to create stronger relationships with corporate customers. Banks can create cash flow management dashboards for small to medium enterprises (SMEs) who need a consistent funding stream to run their operations. There also is an opportunity to cross-sell foreign transaction services to firms that conduct large volumes of business outside the operating country. And the most valuable service financial firms can offer is insight-based advice on how to manage a business’s finances better. Since open banking provides a complete picture of corporate customers’ finances, their needs can be served as a business and not just an individual.  

Scalable Architecture for Digital Optimization 

Technology plays a key role in realizing the business expansion opportunities presented by PSD2. This requires an architecture that can address compliance and then scale to support several other technology requirements for driving digital businesses.

Central to any open banking architecture is an API management platform, since it provides the mechanism for exposing customer account and payment data through APIs in a secure manner. At a compliance level, the API management technology needs to support:

  • Strong customer authentication (SCA) to ensure that there are no security compromises between the API interactions of banks and third-party providers.
  • Customer consent management to obtain a customer’s consent to complete transactions on his or her behalf, especially when the payment initiation happens through a third party.
  • API analytics and usage dashboards to identify the consumption patterns of a bank’s APIs, which can drive insight for future API monetization opportunities. These analytics are collated and presented via dashboards. 

Looking more broadly, much of a bank’s success in PSD2 will rely on its ability to take advantage of the open data ecosystem that PSD2 enables. Firms that go the extra mile and are able to act as third-party service providers then get access to a rich and comprehensive customer financial data set maintained across banks. In order to achieve this, the technology used for compliance should be extended to meet the requirements of third-party services. These include API integration, fraud detection, and business analytics and dashboards.

API Integration is required to connect to third-party APIs. The API management technology implemented, needs to expand out of a bank’s internal architecture to connect to external APIs of other financial firms. These APIs may be written on different data formats, hence there will be the need for an API aggregator to mediate these different data formats into a common flow.

Fraud detection is critical and only becomes more so when operating in an ecosystem that is populated by multiple API users and consumers, since this opens the door to greater vulnerability. The fraud detection mechanisms deployed for PSD2 compliance need to scale to capture a larger volume of events and adopt more stringent techniques to detect anomalies.

Business analytics and dashboards play a central role since data is only as useful as how you derive insights from it. All of the data collated through an API ecosystem needs to be processed, analyzed and presented using a combination of real-time and batch analytics. These analytics then need to be represented through various levels of dashboards customized for purpose and audience.

Many banks will want to go beyond the basic business analytics of the API management system and implement more in-depth analytics to derive insights about customers’ financial portfolios, spending patterns, purchase decisions by demographics, etc. These insights can then be used to create customized financial products and services that capture niche market needs and are not addressed by the competition, supporting strategies for both cross-selling and upselling.

Further, banks can open up new revenue streams through the creation of aggregate business insights from consolidated customer account and payment data, which can be sold to other financial and nonfinancial service providers. These service providers then can use the insights to support their own marketing and sales strategies.

Ecosystems to Support Customer Lifestyles

We have discussed the concept of an ecosystem. One of the most exciting aspects of open banking is that it gives banks the opportunity to pick their definition of an ecosystem. Those firms that want to take the ecosystem concept to the next level can partner with third-party providers to offer services outside the financial domain. The core technologies remain the same as those required with third-party financial services, but the requirement to scale becomes much larger and more demanding.

Similarly, banks need to be open in their perceptions of PSD2 and realize the digital transformation opportunities that it brings. This means thinking beyond the compliance hurdle and accepting open banking as the digital reinvention that financial firms never knew they needed. Once this hurdle has been cleared, the sky is the limit for banks that want to compete by creating a customer-first business.

About the Author

Seshika heads the financial solutions team at WSO2 where she builds financial industry-specific solutions using WSO2’s middleware platform. She also works closely with potential customers looking to deploy a financial solution, providing ongoing consulting.

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Return to Work Doesn’t Mean Business as Usual When it Comes to Travel and Expense

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Return to Work Doesn’t Mean Business as Usual When it Comes to Travel and Expense 1

By Rob Harrison, MD UK & Ireland, SAP Concur

The last few months have been an exercise in adaptability for businesses across the UK. With the sudden mandate to work from home, company processes that were ingrained in employees’ day-to-day routines were either put on hold or turned upside down. The new office normal now includes virtual meetings, conversing through instant messaging instead of in the hallway, and the redefining of “business casual” attire.

Many of the processes that have undergone changes fall into the category of travel and expense. With most business travel on hold and the nature of expenses changing, finance managers have had to adjust policies and practices to accommodate the new world of work. Recent SAP Concur research found that 72% of businesses have seen changes in the levels and types of expenses submitted, but only 24% have changed their policies to support this. Examples of travel and expense related changes that were made at the beginning of work from home mandates include:

  • A halt to business travel and its associated expenses.
  • Temporarily ending expensed meals for business lunches, dinners, or in-office meetings.
  • Increase in office expenses like monitors and chairs as employees furnish their home offices.
  • New expenses to consider like Internet and cell phone bills for employees who must work from home.

Now, as companies begin thinking about return to work plans, finance managers are discovering it’s not simply business as usual again. SAP Concur research found that many expect finance will return to normal quicker than general workplace practices, but vast majority see the process taking up to 12 months. New policies and processes need to be put in place to accommodate travel restrictions and changes in expenses. While finance managers need to stay flexible as the business environment continues to evolve, spend control and compliance should still be a high priority.

Here are a few questions that can help finance managers prepare for return to work while keeping control and compliance top of mind:

  • What will travel look like for the company? Finance managers must work with travel and HR counterparts to determine the need for employee travel, if at all, and how to keep employees safe. At SAP Concur, we surveyed 500 UK business travellers and found that health and safety is now seen as more than twice as important than their business goals being met on trips (34% versus 16%. Clear guidelines should be developed, even if they are temporary or evolving, so it’s clear who can travel, when they can travel, and how they can travel. Duty of care plans should also be re-evaluated and businesses should ensure they know at all times where employees are traveling for business and how they can communicate with them in the event of an emergency.
  • Who needs to approve travel and expenses? While it may be temporary, businesses may have to implement a more stringent approval policy for travel and other expenses. Due to health concerns related to travel and the need to conserve cash flow, business leaders like CFOs may want to have final approval over all travel and expenses until the situation stabilises. To help ensure new approval processes don’t cause delays and inefficiencies, finance managers should implement an automated solution that streamlines the process and allows business leaders to review and approve travel requests, expenses, and invoices right from their phones. According to SAP Concur research, 11% of UK businesses implemented some automation of financial processes in response to COVID-19. This is definitely set to increase post-pandemic.
  • Rob Harrison

    Rob Harrison

    What types of expenses are within policy? Prior to social distancing, employees may have been allowed to take clients out to dinner. In-person team meetings held during the lunch hour, may have included expensed lunches. As employees return to work, finance managers need to determine if these activities and expenses will be allowed again. Clear guidelines must be put in place and expense policies need to be updated to reflect any changes.

  • What happens to home office items that were purchased? While new office equipment may have been purchased for employees’ home offices, they remain the business’s property and what to do with them as employees return to work needs to be determined. Perhaps employees will continue to work from home a few days a week and need to keep the equipment to ensure productivity. However, if a full return to work is expected, finance managers have options that can maximise their asset investment and possibly save the company money, like replacing old office equipment with the new purchases, reselling to a used office furniture company, or donating to a non-profit.
  • How can cost control be ensured? For many businesses, cash flow will be tight for the foreseeable future. Spend needs to be managed to help ensure recovery and stability. An important aspect of controlling costs is having full visibility of expenses throughout the company. Implementing an automated spend management solution that integrates expense and invoice management brings together a business’s spend, giving finance managers an understanding of where they can save, where to renegotiate, and where to redirect budgets based on plans and priorities.

Once finance managers have asked themselves the questions above and determined how they want to approach travel and expense procedures, it’s vital they create guidelines and communicate clearly to employees. Compliance can only be ensured if employees have a clear understanding of what has and has not changed with travel and expense policies and what’s expected as they return to work.

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Spotting the warning signs – minimising the risk of post-Covid corporate scandals

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Spotting the warning signs – minimising the risk of post-Covid corporate scandals 2

By Professor Guido Palazzo is Academic Director at Executive Education HEC Lausanne.

A recent report from the Association of Certified Fraud Examiners (ACFE) found that almost seven out of 10 anti-fraud professionals have experienced or observed an increase in fraud levels during the Covid pandemic, with a-quarter saying this increase has been significant. Almost all of those questioned (93%) said they expected an increase in fraud over the next 12 months and nearly three-quarters said that preventing, detecting, and investigating fraud has become significantly more difficult.

For corporations, banks and financial directors, this is a clear warning signal of new risks ahead. Indeed, it’s not difficult to predict that the birth of next big corporate scandal will be traced back to this period. As the ACFE put it, the pandemic is “a perfect storm for fraud. Pressures motivating employee fraud are high at the same time that defenses intended to safeguard against fraud have been weakened.”

If we want to stop corporate misconduct, where should we be focusing our efforts? What should we do to minimise the chances of corporate scandals, fraud and unethical decision-making? Compliance and risk management are obviously critical in detecting fraud, but given that corporate scandals keep happening, perhaps it’s time to ask ourselves whether we need to take a different, more holistic approach to combat unethical behaviour.

Bad Apples or Toxic Cultures?

Most compliance is based on the premise that we need to keep bad people in check and to root out the ‘bad apples’ who usually get blamed when there’s a corporate scandal. When the scandal breaks, we all ask, “how was that possible? What were they thinking?” And we also tell ourselves that we could never behave like that and that it could never happen in our organisation – it’s not our problem.

But are those who succumb to this temptation really ‘bad apples’ or rather people like you and I? Most models of (un)ethical decision-making assume that people make rational choices and are able to evaluate their decisions from a moral point of view. However, if you made a list of the character traits of a rule breaker in an organisation and then compared it to a list of your own, you might be surprised to find a lot of overlap.

When we examine corporate scandals, what we invariably see is good people doing bad things in highly stressful circumstances. If you put sufficient pressure on an individual and they start making ill-advised decisions or behaving unethically, the first reaction is fear as they realise what they are doing is wrong. But then they will start to rationalise their actions to justify what they are doing. Over time, such behaviour becomes normalised and they convince themselves that there is no wrongdoing involved. That’s something that my HEC Lausanne colleagues, Franciska Krings and Ulrich Hoffrage, and I have termed ‘ethical blindness’, and it is a phenomenon that plays a fundamental role in systematic organisational wrongdoing.

Professor Guido Palazzo

Professor Guido Palazzo

The trouble with conventional technical and regulatory compliance strategies is that while policies, codes of conduct and formal processes are all very necessary, they don’t take into consideration the importance of leadership behaviour or human psychology.   We can’t pre-empt those who succumb to the temptation to do bad things in difficult circumstances unless we understand why they behave in the way they do. If we simply attribute problems to the psychological failings of ‘bad apples’ while ignoring the context, culture and leadership style which made their wrongdoing possible, then the barrel will still be contagious.

So what can be done to reduce the chances of new corporate scandals emerging in these challenging times? One take-away from previous scandals is the learning how to read the warning signals. This entails a deep understanding the psychological and emotional factors behind human risk, which surprisingly is not included in most compliance and ethics training. These small signals viewed in isolation may seem insignificant, but over time they can combine to create a dysfunctional context and culture where it can be all too easy for people to slip into the dark side.

Develop a Speak Up Culture

One of the most potent antidotes to that sort of dysfunction and the ethical blindness it encourages is a culture in which individuals at all levels feel able to speak up to their superiors about problems and ethical issues without fear of retaliation. But that will only happen if their own bosses are prepared to speak up and the tone for this must be set at the top. So, the critical question every executive needs to ask themselves is, “do I speak up?” Then they need to reflect on whether people come to them and speak up freely without fear of the consequences. That’s an approach to compliance that offers real protection against the onset of ethical blindness in a way that no conventional strategy can match.

This understanding of human risk element also elevates compliance to a leadership topic with all kinds of positive implications beyond compliance.  Whilst on the one hand, this approach helps to boost the status of the compliance and risk function, my experience of working with senior executives is that when they start to understand the psychological elements of the dark side, it shines a light on their own behaviour. One thing they realise is that, yes, it perhaps could have been them doing those things in one of those scandals. The other is understanding that their leadership style can unwittingly creating the context for unethical behaviour.

That’s one reason I invited two former senior executives who were involved in corporate scandals to share their first-hand experience as teachers on our new certificate in ethics and compliance. Andy Fastow is the former CFO of Enron and Richard Bistrong is a former sales executive involved in an international bribery scandal. Amongst other things, the valuable insights of people like these can help others to understand how risks accumulate over time and how this can impact the integrity of an organisation. Their stories also highlight the temptation that people can face as a result of the tension between the pressure to succeed and the pressure to comply.

Traditionally, compliance training and development has been technical and regulatory – what are the rules, what are people allowed to do or not allowed to do, and how do we demonstrate to the authorities that we did everything possible to ensure that people understand the laws and regulations? But what’s becoming increasingly clear is that it’s time for a multi-disciplinary approach if we are to start redressing the balance between the legal dimension of risk management and the human element.

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Trust is a critical asset

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Trust is a critical asset 3

By Graham Staplehurst, Global Strategy Director, BrandZ, explains how it’s evolving.

Trust is what makes us return to the same brands, particularly during times of uncertainty and crisis.

Pampers is an instinctive choice for many parents. It’s the go-to global nappy brand whether they shop online or in-store. By our reckoning, it’s also the world’s most trusted brand, driven primarily through its perceived superiority over competitors, which it has honed through a relentless focus on technological improvements that make its products the best in the category.

BrandZ has been tracking Trust since 1998 because it’s a critical ingredient in delivering both reassurance and simplifying brand choice, thereby boosting brand value. It’s also become extra critical in delivering business performance at a time when consumers are uncertain and often anxious.

Even brands that haven’t been available during Covid-19 lockdowns, brands that are already trusted, have found that they are more reassuring to consumers when they start returning to market with new safety measures such as protecting staff, which will be seen as evidence that the brand will take similar steps to protect customers.

With a growing demand from consumers for more responsible corporate behaviour, this in turn amplifies the need for brands to make a positive difference.

Alongside Pampers, other brands in this year’s BrandZ Top 100 Most Valuable Brands ranking that have strengthened their trust and responsibility credentials include the Indian bank HDFC, which has supported customer initiatives across its consumer and business banking and life insurance operations – with innovations such as mobile ATMs, and DHL, which has proven itself even more essential as a delivery service during the COVID-19 outbreak.

New brands too have managed to grow Trust relatively rapidly. Second in the Top 10 most trusted brands was Chinese lifestyle brand Meituan with a trust score of 130. This delivery and online ordering brand, which was launched just over a decade ago, has clearly demonstrated its understanding of what consumers want and developed a strong reputation for customer care.

Then there’s streaming service Netflix – founded in 1997 but which only became a streaming service in 2007 – which scored 127 and was the fifth most trusted brand in our ranking. Netflix has created a strong association with being open and honest compared to other ‘content’ platforms, despite the fact that it uses customer’s personal data to suggest future viewing options.

Top 10 Most Trusted Brands in the BrandZ Top 100 Ranking 2020

Position Brand Category Trust Score (Average is 100) Position in Top 100 ranking
1 Pampers Baby Care 136  70
2 Meituan Lifestyle Platform 130  54
3 China Mobile Telecom Providers 129  36
4 Visa Payments 128  5
5 Netflix Entertainment 127  26
6 LIC Insurance 125  75
7 FedEx Logistics 124  88
8 Microsoft Technology 124  3
9 BCA Regional Banks 124  90
10 UPS Logistics 124  20

What defines trust?

The nature of trust is evolving with ‘responsibility’ to consumers forming an increasingly large proportion of what builds perceptions of trust.  This amplifies the need for brands in all categories to act as a positive force in the world.

Traditionally, consumers trusted well-established brands based on two factors:

  • Proven expertise, the knowledge that the brand will deliver on its brand promise, reliably and consistently over time.
  • Corporate responsibility, which is about the business behind the brand. Does it show concern over the environment, its employees, and so on?

In recent years, the latter factor has become increasingly important. It is now three times more important to corporate reputation than 10 years ago and accounts for 40% of reputation overall, with environmental and social responsibility the most important component, alongside employee responsibility and the supply chain.

Companies such as Toyota, with its emphasis on sustainability, Nike, with its campaigns around social responsibility, and FedEx focusing on employee responsibility, highlight the fact that responsibility is high on the agenda for many brands in the BrandZ Global Top 100 Most Valuable Brands, which has been tracking rises and falls in brand value via a mix of millions of consumer interviews and financial performance data since 2006.

Such actions explain why trust in the Top 100 brands has been increasing not declining, filling the gap as trust declines in other institutions like government and the media. This is being driven largely by consumer concerns over the bigger issues including sustainability and climate change that society faces today.

One of the challenges that we face in assessing trust is understanding how and why consumers will trust brands they hardly know or have never used? Why do we trust Uber the first time if we’ve never used the platform before, or Airbnb the first time we rent an apartment or holiday accommodation?

The answer is that there are three elements that build trust and confidence when a brand is new to a market. These are:

  • Identifying with the needs and values of consumers
  • Operating with integrity and honesty
  • Inclusivity, i.e. treating every type of consumer equally.

New brands that can develop these associations not only build trust rapidly and more strongly but also tend to outperform their competitors in growing their brand value.

As a result of this new understanding we have added an additional pillar to our previous understanding of Trust builders. Alongside proven expertise and corporate responsibility, we have a new quality of ‘inspiring expectation’ driven by our three key factors of identification, integrity and inclusivity.

Airbnb, for example, has long had promoted a platform of inclusivity for both renters and users of properties on the platform, helping it to build an overall Consumer Trust Index of up to 105 – and 110+ on the specific dimension of Inclusivity.

Flying Fish in South Africa is a premium flavoured beer that has gone from a launch in October 2013 to being the second-most drunk brand in the country, with trust equal to the vastly more established Castle and Carling brands.  It has appealed to a new generation of beer drinkers with strong integrity and inclusion, using a playful mix of young men and women in its messaging to portray South Africa’s multicultural society.

Brands have a unique opportunity to earn valuable trust and create change, providing this is seen to be genuine. Being sincere, empathetic and ensuring your brand remains consistent with its core values will ensure your corporate reputation is not compromised.

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