Published by maria gbaf
Posted on November 8, 2021
2 min readLast updated: January 28, 2026
Add as preferred source on Google
Virgin Atlantic's CEO emphasizes the importance of trans-Atlantic travel as the US reopens, boosting recovery with strong holiday ticket sales.
By Sarah Young
LONDON (Reuters) – The reopening of the United States to British travellers will help all airlines operating between the two countries, but for UK-based trans-Atlantic-focused Virgin Atlantic, it means “the world”, its chief executive said.
“Virgin would not be Virgin without the Atlantic,” CEO Shai Weiss said in an interview. “This is the market that is at the heart of everything that we do.”
Virgin Atlantic, founded by billionaire Richard Branson, is 51% owned by Branson’s Virgin Group with the balance held by Delta Air Lines.
In 2020, it came close to collapse as COVID-19 travel bans hammered business. Pre-pandemic it had depended on trans-Atlantic travel for as much as 70% of its revenues.
The last of those bans ends on Monday when the United States reopens for fully vaccinated UK travellers. Since August, Virgin has also benefited from the UK opening to vaccinated U.S. citizens.
Weiss said that he was very pleased with ticket sales to the United States, adding that there was strong demand for the Thanksgiving holidays and the lead-up to Christmas.
Asked about the next three to six months, he said there was “positive momentum”.
British Airways owner IAG said on Friday it was “very optimistic” about the reopening of trans-Atlantic travel.
Virgin survived the pandemic thanks to a 1.5 billion pound rescue deal between Sept. 2020 and March 2021 and axing around half its staff to cut costs.
Asked if there were any current funding worries for Virgin, Weiss said: “No.”
“Now that things are opening up we’re in a better position. I think we’re going to further strengthen our balance sheet,” he said, without giving details of what Virgin was planning.
Reports have said the airline is considering floating next year, but Weiss declined to comment on “market speculation”.
(Reporting by Sarah Young; Editing by Nick Macfie)
The article discusses the significance of the US reopening to UK travelers for Virgin Atlantic's business recovery.
Virgin Atlantic survived through a £1.5 billion rescue deal and significant cost-cutting measures.
While there are no current funding worries, the CEO hinted at strengthening the balance sheet but did not disclose specific plans.
Explore more articles in the Business category
