IMARC Group's latest report, titled “Toys and Games Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026“, the global toys and games market reached US$ 98.4 Billion in 2020. Toys and games play an important role in the learning process of children. They help in stimulating creativity, enhancing cognitive behavior, improving hand-eye coordination, developing physical and mental skills, and strengthening social bonds among children. As a result, parents nowadays are willing to purchase different type of toys and games, which has escalated their demand in recent years. Moreover, the manufacturers are introducing green and sustainable products which cause less pollution and help in instilling environment awareness in children.

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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Market Trends:

With inflating income levels and rising standards of living of urban dwellers, a shift has been witnessed from conventional toys to more advanced toys and video games. Additionally, the evolution of online sales channels has made various categories of products and brands easily accessible to consumers. Apart from this, the development of high-tech electronic toys, depicting action figures like the Hulk, Batman, Ironman, etc., as well as experimental games such as virtual reality gaming, has contributed to the overall growth of the market. Further, toy manufacturers are launching innovative products and affordable ranges that aid in building skills and concepts in children. The Toy Association in the United States is also promoting the benefits of games by educating parents on selecting age-appropriate and learning-based toys for their children. Looking forward, IMARC Group expects the global toys and games market to exhibit moderate growth during the next five years.

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Key Market Segmentation:

Competitive Landscape:

The competitive landscape of the market has also been examined in the report with some of the major players being Hasbro, Mattel, Ravensburger, Tomy, The Lego Group, Funtastic, JAKKS Pacific, Lansay, LeapFrog Enterprises, MGA Entertainment, Playmates Toys, ToyQuest Vivid Imaginations, etc.

Market Breakup by Product Type:

• Plush toys
• Infant/pre-school toys
• Activity toys
• Dolls
• Games
• Puzzles
• Ride-ons

Market Breakup by Distribution channel:

• Speciality stores
• Supermarkets and Hypermarkets
• Departmental stores
• Online
• General stores

Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

• Market Performance (2015-2020)
• Market Outlook (2021-2026)
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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