Published by maria gbaf
Posted on November 18, 2021
4 min readLast updated: January 28, 2026
The toothpaste tablet market is set to reach $152.3 Mn by 2026, growing at a 6.8% CAGR. Demand is driven by eco-friendly packaging and zero preservatives.
Sale of toothpaste tablets is gaining momentum as a large section of the global population gravitates towards following staunch standards of personal hygiene. The global value of the toothpaste tablet market is estimated to touch US$152.3 Mn by 2026, growing at a robust CAGR of 6.8% during the period between 2021 and 2026. The past decade has witnessed a heavy uptick in advertising budgets of personal care products. This has not just popularised personal care routines amongst the masses, but has also convinced them of the healthcare and physiological benefits of using personal care products. Moreover, market reception of products related to oral hygiene has been exceptionally healthy in the recent past. In view of these market forces, it is safe to predict that the global toothpaste tablet market would tread along a lucrative pathway in the years to follow.
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Toothpaste Tablets Help Maintain Oral Hygiene, on the Go
As people strive harder to meet the commitments of their corporate and social lives, grooming practices have also taken a more agile route. Toothpaste tablets are helping people in doing away with the mundane, time-consuming, and static practice of brushing and rinsing the teeth and mouth. These tablets can be consumed on the go while driving or attending an important call. This has emerged as an important point of captivation for consumers with hectic corporate schedules or personal commitments. Moreover, toothpaste tablets come in glass bottles that can be easily stowed in carry bags or even apparels.
Mint and Cinnamon Flavors to Attract Greater Demand
Analysts believe that the nascence of toothpaste tablets in the market might invoke apprehensions in loyalists of toothpaste tubes. To resolve this potential anomaly, several manufacturers are experimenting with mint and cinnamon flavors that are more popular amongst the masses. This conservative approach to manufacturing is expected to fetch greater returns for the manufacturers majorly because people are open to try out new oral products available in the aforementioned flavors.
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Zero Use of Preservatives to Popularize Toothpaste Tablets
Preservatives such as sodium benzoate and paraben, typically used in traditional toothpastes, can be harmful if consumed over prolonged periods of time. Therefore, toothpaste tablets come with zero preservatives, making them a healthy and safe alternative to traditional toothpastes. Furthermore, manufacturers of toothpaste tablets have done away with fluoride content which can again be toxic if consumed repeatedly by humans. Owing to these factors, it is logical to expect handsome growth in sales across the global toothpaste tablets market.
Recyclable Packaging to Emerge as a Strong Driver of Demand across Europe
The toothpaste tablets market in Europe is foreseen to be afloat with opportunities as green standards of packaging gain popularity across the world. Several researches point to the high volumes of waste generated by toothpaste tubes, and their inevitable discharge into water bodies or landfills. Since toothpaste tablets come in glass jars that are easily recyclable, the former is reinventing greener standards of oral hygiene across the market turf. Europe is a growing market for toothpaste tablets as several Scandinavian countries prioritize and incentivize green packaging standards. Furthermore, the vegan oral brand ‘Hello’ plans to roll-out its new line of nature-friendly toothpaste tablets to the UK.
Some of the key companies operating in the global toothpaste tablet market include The Humble Co., Colgate Palmolive Company, Nelson Naturals INC., Weldental LLC, DENTABBS GmbH, Bite, Lush Cosmetics Company, Kaylaan LLC, Georganics, and PÄRLA Toothpaste Tablets.
Toothpaste Tablet Market Press Release: https://www.prnewswire.com/news-releases/global-toothpaste-tablet-market-to-register-a-cagr-of-6-8-by-2026-as-consumption-moves-away-from-plastic-says-fairfield-market-research-301378476.html
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The article discusses the growth of the toothpaste tablet market, projected to reach $152.3 Mn by 2026.
Toothpaste tablets are popular due to their convenience, eco-friendly packaging, and zero preservatives.
Manufacturers are focusing on mint and cinnamon flavors to attract consumers.
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