Published by Coherent Market Insights
Posted on September 22, 2021
3 min readLast updated: February 3, 2026
The tissue paper market is projected to grow due to increased hygiene awareness, reaching 50.51 million tons by 2027. Asia Pacific leads growth.
The global tissue paper market was pegged at 36.70 million tons in 2017 and is expected to exhibit a CAGR of 3.6% in terms of volume over the forecast period (2019 – 2027), and expected to reach 50.51 Million tons by 2027.
Increasing hygiene awareness among consumers is driving growth of the global tissue towel market. Tissue paper offers advantages such as prevention of bacterial infection when used for hand drying, which reduces the risk of communicable diseases such as cold and flu, which in turn is driving demand for the tissue paper market. According to the Centers for Disease Control and Prevention (CDC), in 2015, the number of deaths caused by influenza were 5,251 in the U.S.
However, raw material for all kinds of tissue paper is pulp derived from tree wood. In order to meet increasing demand for paper, trees are cut widely, which has increased concerns related to deforestation.
Asia Pacific is the fastest growing region in the global tissue paper market owing to increasing demand from countries such as China and India. According to the Indian Paper Manufacturers Association (IPMA), manufacturing of tissue products in India was 16.63% for the period 2015 – 2016. Furthermore, increasing manufacturing capacity of tissue products by market players is fueling growth of the market in this region. For instance, Hengan Group expanded tissue production capacity in China by 50 thousand tons per year in January 2018.
Amongst product type, toilet tissue paper segment accounted for 32% market share in the global tissue paper market during the forecast period owing to increasing demand for the toilet tissue paper across the globe. For instance, according to The Natural Resources Defense Council (NRDC), U.S., Germany, U.K., and Japan are the largest consumers of toilet tissue paper. The per capita toilet tissue paper consumption in the U.S. was 141 rolls, Germany accounted for 134 rolls, and the U.K accounted for the 127 rolls respectively in Feb 2019.
Tissues are a class of paper that can be unglazed, glazed, or creped. Tissue paper contains properties such as light weight, softness and absorbency. Raw material for all kinds of tissue paper is the pulp derived from tree wood. In order to meet increasing demand of paper, trees are cut widely which has increased concerns related to deforestation.
However, tissue papers that are currently available are not easily degradable. Therefore, various environmental issues posed by tissue paper production are expected to restrain growth of the global tissue paper market.
“Before Buying Check Our Discount For Your Better Business” https://www.coherentmarketinsights.com/insight/request-discount/2623
Market Dynamics
Amongst end-user, commercial segment was the fastest growing segment during the forecast period, owing to increasing commercialization across the globe creates demand for the tissue paper. For instance, hotels, restaurants, healthcare facilities, educational institutions, commercial and businesses institutions have lucrative demand for tissue paper.
Availability of raw material is driving the global tissue paper market during forecast period. For instance, North Africa region including countries such as Egypt, Sudan, Tunis, Algeria, and Morocco have availability of raw materials for production of pulp and paper-based products. According to ‘Global Forest Resources Assessment 2015’ published by Food and Agriculture Organization, forests in Morocco covered 5,632 thousand ha area as of 2015.
Contact Us:
Mr. Shah
Coherent Market Insights
1001 4th Ave,
#3200
Seattle, WA 98154
Tel: +1-206-701-6702
Email: sales@coherentmarketinsights.com
The post Tissue Paper Market Business Strategies And Insight Driven Transformation 2021-2027 appeared first on Gatorledger.
The article discusses the growth and strategies of the global tissue paper market from 2021 to 2027.
Increased hygiene awareness and demand for toilet tissue paper are key drivers.
Deforestation due to pulp sourcing and non-degradable tissue papers are major concerns.
Explore more articles in the Research Reports category
