Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.



They’re known as “shower thoughts,” those seemingly random thoughts or ideas that occur when taking our morning shower- or engaged in a similarly monotonous task.

Often amusing but inconsequential, (a quick Google search of the term throws up an array of weird and wonderful examples,) these unexpected insights can sometimes prove far more useful.  Indeed, people report sudden creative breakthroughs, remembering the location of a long lost item and even figuring out the answer to a complex work problem.

In fact, the idea that the brain can produce its best work when ostensibly “switched off” is actually backed up by science.

Studies have shown that the daydreaming brain is actually incredibly active, engaged in a whole host of vital mental processes[1].  The theory goes that, when people are engaged in relatively monotonous tasks, the brain becomes free to make new associations between seemingly unconnected ideas.  This can lead to epiphanies that seem to come from nowhere but are actually the result of a whole host of unconscious mental activity.

In other words, even when we think we’re switched off our brains don’t really slow down at all.  Instead, they are busy at work replenishing our reserves of mental and physical energy, which in turn increases productivity, replenishes attention, solidifies memories and encourages creativity- all vital attributes in the world of work.

Cultivating innovation and fresh thinking in the workplace has never been more critical to being competitive, driving growth and maintaining a happy and productive workforce.  Yet when we consider the typical working day, the fixed-location, fixed-hours model is still very much the norm. There is also the daily commute to factor in, which all too often can be stressful and detrimental to productivity – not to mention expensive.  So how do we reconcile the need for creativity with the traditional working day, with its expectation for employees to be sitting at the same desk for eight solid hours, often not even pausing for lunch?

One of the more radical solutions putforward has been to allow time and space for employee “nap” times. It has been scientifically proven that a nap of just 30 minutes can improve concentration, creativity and feelings of relaxation[2]. Allowing staff to “sleep on the job” would certainly require a dramatic shift in mindset for many firms -but it’s not without precedent.  In fact, arange of forward-thinking companies including Ben & Jerry’s, Google and PricewaterhouseCoopers have already installed “nap rooms” in their company offices in a bid to increase employee wellbeing and productivity.[3]

Our own centre on Vijzelstraat in Amsterdam has teamed up with COCO-MAT to create the Recharge Room, which is furnished with daybeds and designed to give workers a dedicated nap space.

Of course this may not be practical for many companies but businesses are exploring plenty of other options.  For example, offering fitness or meditation classes, encouraging workers to get outside into nature, or simply encouraging regular breaks can be just as restorative.  Indeed, studies have shown that mindfulness meditation, for example, leads to staff feeling more focussed towards work.[4]

Such a change in attitude will also of course have implications for the workplace. As more and more enlightened employers encourage their staff to take regular “downtime”, the less appropriate the traditional office model will become.

Instead, the modern workspace must be designed to accommodate the requirement for a range of different working styles within one area, meeting the variable needs of organisations and individuals. This includes space to work at a desk, space for meetings and collaboration, and space to simply sit, think and enable creativity.

The most important thing is that periods of downtime are encouraged – even mandated- for employees, giving them that all important space to recharge.

By doing so, employers will create the right environment for the generation of ideas and better business planning – to the obvious benefit of both staff and business alike.

[1]University of British Columbia, “Brain’s Problem-solving Function At Work When We Daydream,” May 2009

[2]Daily Mail, “The key to happiness? Taking a short nap in the afternoon: Dozing for less than 30 minutes found to improve our sense of well-being” March 2017


[3] Inc. “6 Companies (Including Uber) Where It’s OK to Nap” September 2015