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The Attrition Mission

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The Attrition Mission

By Martin Ellingham, Director, product management compliance at Aptean Respond, 

Examines how businesses can manage a generation of increasingly transient and intolerant customers.

 It’s never been easier or quicker to switch suppliers and service providers, with digital innovation and digital disruptors providing customers with the opportunity to make a change in super-quick time. Such is the freedom of choice and the ease of changing, that more and more customers are bypassing the complaints stage, choosing instead to vote with their feet (or more likely in 2019, their mouse). For the providers and suppliers this is obviously proving to be a testing time, with businesses searching for ways to better manage this current generation of increasingly transient and intolerant customers.

Before business leaders can hope to address this, it’s vital to try and understand what’s led to this shift in customer behaviour on such a large scale. Unsurprisingly, there are a number of factors at play. Generally, people are more frayed than ever before, with socio-economic and political pressures taking their toll, adversely affecting patience levels if and when things do go wrong. Also, expectations have changed, with an instant response or next day service now deemed standard, no matter how complex the issue. And, perhaps most worrying for businesses, the entire concept of brand loyalty seems to have fallen by the wayside. While customers still seem to have a certain affinity to particular products and services, brand loyalty, where people have an emotional attachment to a particular brand, certainly seems to be a very rare phenomenon in this our digital era.

Digital disconnect

This is actually where the crux of the issue lies. We’re now living and working in a truly digital age. Analogue is no more and the majority of interactions customers have with their service providers are digital, creating a disconnect between brands and their customers. Brands don’t have a human face any more, with the continued dehumanisation of brands only serving to remove any remaining traces of customer loyalty.

There is one exception to this move away from human interactions and that is when something goes wrong. As a rule, the only time you speak to a human is if something has gone wrong, and the human that you speak to has the power to make the situation much better or even much worse, something that businesses are trying their best to ensure is always the former and never the latter.

Ultimately, even in our digital world, what customers are looking for when they have a problem remain the same. They want a sympathetic ear; they want to know they’re being taken care of; they want to know you won’t stop until their issue is resolved; they want to know it’s not likely to happen again in the future, and they want this all done in a reasonable timeframe.

Over-efficient

While there is no budget for a white glove service for every customer, the very fact that we’re operating in a digital world undoubtedly helps to provide certain aspects of what customers want and need. Digital systems can furnish call handlers and other front-line operatives with customer data, transactional information and customer history, helping to take care of the speed to resolution aspect. However, this digital ‘efficiency’ can leave people a little cold and a computer’s inability to not only factor in but decipher new contextual variables that are part and parcel of the human psyche, mean that even the most advanced of digital solutions can still leave customers wanting when it comes to optimum levels of service.

While computers are very good if told exactly what to do, their inability to capture the nuances of human behaviour and emotions mean we’re still a long way off from going totally digital for customer interactions. Humans are too complex and fickle to shoehorn into a one-size-fits-all solution, making it necessary to maintain that sprinkling of human interaction alongside even the most intelligent of digital solutions. Which brings us back to the fallibility of humans and their ability to exacerbate an already negative situation.

A winning combination

What’s needed is increased automation to remove the laborious, time-consuming activities, with the addition of the human touch to thaw the seemingly cold-nature of digital intervention, underpinned by timely, contextual information to signpost the best route to resolution for the customer. While many businesses are working towards achieving this, no one is there yet, with work ongoing as to how best to amalgamate the digital with the human to achieve optimum outcomes for both the customer and the provider.

Businesses need to focus on capturing the information needed to help automate the human touch. So, what are the signs given off by customers that in hindsight have signalled their ultimate intention to leave in the future? Perhaps a reduction in deposits, a decrease in transactions, switching products or increased interactions with a help desk? As with all things in our digital world, it’s all about how best to use the abundance of data we all now have at our disposal to inform strategy, using the benefits of digital solutions to underpin efficient, effective and empathic human interactions at every possible opportunity.

It’s no longer enough to establish just whether a customer prefers email or telephone contact, or what time of day is best to make contact. Such is the lack of human interaction that the majority of customers experience, it’s vital for businesses to monitor and understand individual sentiments and behaviours, in an effort to uncover a deep understanding of the specific requirements of individual customers at every point of contact. This, in combination with machine learning capabilities and the nuanced potential of the human touch, is the only hope businesses have of seeing a return to the customer loyalty of the past, resulting in a finely-honed customer experience for that all-important competitive advantage in an increasingly volatile marketplace.

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5 steps for SMEs to budget properly for the coming year

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5 steps for SMEs to budget properly for the coming year 1

By Fabio Comminot, Head of Dealing, Switzerland at Ebury, one of Europe’s largest Fintechs, has provided a five-step guide to make sure budgeting is done on time.

During the challenging times of COVID-19, it is difficult to forecast orders and costs. This is especially true for SMEs that operate internationally and therefore are exposed to currency fluctuations and market movements. So budgeting is immensely important.

Autumn is budget season for most companies. Upcoming project costs, sales and fixed costs must be defined or forecasted. Budget planning should be as accurate as possible right from the start of the process to avoid unexpected consequences at the end of the year..

With the effects of the COVID pandemic it has become difficult for all companies, no matter their size or history, to plan and make sales forecasts. Early planning and hedging are especially important for companies that work internationally and are therefore particularly exposed to currency risk.

These five steps will help SMEs take the right measures for the coming financial year, in time for budget season:

Step 1: Estimate your costs or sales in foreign currencies 

As difficult as it may seem, every company must estimate its expected fixed and variable costs for the coming year. Most companies can forecast their revenues based on experience or existing orders.

However, start-ups or young companies should also be able to at least estimate their costs including rents, insurance, wages and production costs. Special attention should be paid to costs or revenues that are spent or received in a foreign currency.

Step 2: Profit or cost assurance – define the strategy

As soon as an approximate plan for the coming year is in place, the company should consider the importance of currency management. Regular earnings or expenditures in foreign currencies are exposed to movements in exchange rates. If costs in a foreign currency are to be forecasted until the end of the year, the company needs to minimise volatility. This means that the exchange rate should be fixed so that there are no unexpected negative consequences at the end of the year.

Another option would be to protect the operating profit. Fluctuating exchange rates can rapidly ruin intended profit margins. In this case the company could aim to define the forecasted sales in the foreign currency and fix the margin based on this.

Step 3: Fix your budget rates 

The budget is set, the currency management goals are defined, the major part is done. Now it is a matter of defining the budgeted rates for the various currencies based on the current exchange rate. A buffer of about 5% can be useful when doing this – for example. instead of fixing the exchange rate from US dollar to Swiss franc at the current 91 cent, a rate of 95 cent could be budgeted. In this way, the minimum budget rate is defined and any negative exchange rate movement can be at least partially compensated for.

Step 4: Define the hedging strategy

With the targets and the budget course set, the next questions are: What currency developments can be expected? What is the industry outlook? Is the order situation relatively secure? Or is there practically no empirical data?

This step is where Ebury can support the company. Our experts in FX markets help answer these questions and begin to define the individual hedging strategy.

Step 5: Ensure a flexible fit

It’s done: the measures have been defined, now it’s time for implementation.

Ebury will implement the previous steps and , so that the company focuses on its core business. In contrast to traditional financial services providers such as banks, Ebury constantly monitors international trade and political events in order to assist clients with strategy adjustments. The Ebury team is supported by state-of-the-art technology and international currency analysts. It makes no difference whether the changes are driven by the currency market or whether the company’s order situation itself is changing. This allows the SME to focus on its operational business, which is worth a lot in uncertain times like these.

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Nearly 14 Million1 UK adults more likely to spend on Black Friday than they were last year

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Nearly 14 Million1 UK adults more likely to spend on Black Friday than they were last year 2

Yolt launches evolved app to help shoppers save whilst they spend

  • Across the UK, consumers are set to spend £6.4bn on discount days
  • Despite the pandemic, 1 in 5 stated they would see an increase in their spending on Christmas this year, revealing they will be likely to spend £240 more than they spent last year
  • Yolt today launches a brand-new evolution of the smart money app, which aims to help people save whilst they spend, saving a minimum of £416 a year
  • To help people spend smarter this Black Friday, the smart money app Yolt has a host of new features including round up functionality, and cashback offers with a wide range of retailers including John Lewis, Argos, Asos and Domino’s

New research* from Yolt, the award-winning smart money app, reveals that over a quarter (26%) of UK adults have said they are more likely to wait for discount days, such as Black Friday, to do their Christmas shopping than they were last year. In response to the pandemic and to help people shop smartly in the run up to the festive period, Yolt has launched a brand-new evolution of its app designed to help users to save whilst they spend. New features include the Yolt account and virtual Money Jar, as well as new cashback partnerships with the likes of John Lewis, Argos, Asos and Domino’s. The evolved smart money app can be used to save shoppers a minimum of £416** a year.

Despite the challenging economic climate, Yolt’s data insights from the first lockdown period in the UK showed that there were increases of up to 355% on spending in categories such as groceries, online clothing retailers, takeaways, and streaming and gaming services. On top of this, Yolt’s data revealed a change in consumers’ financial priorities – with many attempting to save in lockdown, but 65% not being successful in doing so. Therefore, to enable people to find the right balance in their efforts to save for any uncertainty that lies ahead, but also enjoy discount days such as Black Friday and festivities in the run up to Christmas, Yolt has launched a host of new features uniquely designed to help people save whilst they spend.

The evolved app comes at a time of challenging economic conditions, where more UK consumers are actively seeking discounts to try and balance the books this Christmas. Yolt’s research found that consumers across the UK spend an average £6.4bn on discount days such as Black Friday.

In total, over a third (35%) of UK adults said they would be looking to take advantage of upcoming discount days, with nearly one in five (18%) stating they do all their shopping for Christmas and birthdays on discount days and during sales. UK consumers said they tend to spend over £120 on days such as Black Friday and Cyber Monday, and surprisingly almost one in five (19%) state they will actually see an increase in their spending on Christmas this year, verses last year. Those expecting an increase revealed they will likely spend an average of £240 more on this Christmas when compared to last year.

Concerns around affording Christmas are perhaps leading more people to take advantage of Black Friday deals than in previous years. Almost four in ten (37%) don’t tend to set savings aside for Christmas, and almost a quarter (23%) said they are going to have to dip into savings that weren’t allocated for Christmas this year. Finding the right balance between spending and saving for future uncertainty is going to be an increasing challenge for people during the festive period.

Pauline van Brakel, Chief Product Officer at Yolt, comments: “Given the incredibly challenging times we are facing this year as a result of the pandemic; it’s perhaps unsurprising to see that people are more likely to wait until popular discount days such as Black Friday to help them to spend smart over the festive period.  Savvy spending in the run up to Christmas is always a good idea, and discount days can help ease what is for many a very expensive time of year – having said that, people should try not to overspend and risk getting themselves into debt.”

Pauline continues: “Finding the balance between spending and saving isn’t easy. And whilst it might seem like a difficult time to save right now it is also perhaps more important than ever. We’ve launched an evolved version of the Yolt app to help people save whilst they spend. The app enables people to spend smart by earning them cashback on their purchases at selected retailers and rounding purchases up to the nearest pound. Encouraging users to save is central to the app, not only by spending smartly but also by finding them competitive deals on their household bills and even spotting Christmas bonuses or refunds and prompting users to add them to their virtual savings jar.”

The new Yolt app is available from today, with full access to all UK users on iOS. Android will follow in 2021.

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Christmas isn’t cancelled: European shoppers plan to spend more online this Black Friday

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Christmas isn’t cancelled: European shoppers plan to spend more online this Black Friday 3
  • Half (52%) of European consumers plan to do Christmas shopping around holiday sales, including Black Friday, compared to previous years
  • 60% say they are planning to do most of their Christmas shopping online
  • A third (34%) plan on leaving their Christmas shopping until the last minute in hope of securing bigger discounts

As Black Friday approaches, European consumers are not going to let a turbulent year spoil their Christmas. As shoppers continue to adapt to the changes caused by the COVID-19 pandemic, they are getting even savvier with their spending. New research from Kaspersky has found half (52%) plan to do more Christmas shopping around sales or shopping holidays, including Black Friday, compared to previous years. What’s more, a third (34%) plan on leaving it until the last minute in the hope of securing bigger discounts.

In a bid to enjoy Christmas while also adhering to COVID-19 social distancing measures, European consumers are focusing their attention away from physical stores to find their gifts. In fact, three-in-five (60%) say they are planning to do most of their Christmas shopping online. A fifth (20%) go as far as saying they will make all of their festive purchases online this year, despite not usually doing so.

With online sales set to rise, Kaspersky’s findings also indicate that most consumers are not expected to scale back on their Christmas spending – despite economic recessions across the continent. Only a quarter (26%) of consumers are planning to reduce their Christmas shopping budget this year by at least a third or more due to financial restrictions caused by COVID-19. However, this figure rises to 30% amongst 25 to 34-year-olds, the age group most widely affected by pandemic-related job cuts.

Yet, as the number of consumers bargain hunting online rises, so does the amount of risks being taken to secure big savings. Only 16% are not willing to exchange their personal data for online discounts – despite the potential of falling victim to fraudulent websites and sales scams.

“The festive period is always a big deal, and never more so than this year, as people seek to redress some of the chaos the pandemic has caused throughout 2020. It stands to reason that people are looking to do the majority of their sale shopping online in a bid to stay safe, as well as grab a bargain. But we must also consider that where the crowds go, the criminals follow. Just as pickpockets flock to crowded areas hoping to get lucky, cybercriminals will be looking at consumer shopping trends and trying to exploit people’s eagerness to grab a bargain and save some money. So, my advice would be that people do their research, follow some basic common sense measures when shopping and avoid getting swept up in the tidal wave of hype as we seek to remedy 2020 with a happy festive season. One thing to always bear in mind is that if it seems too good to be true, it probably is,” comments David Emm, Principal Security Researcher at Kaspersky.

Kaspersky warns bargain hunters to remain wary of potential Black Friday and festive season sales scams. If a deal looks too good to be true, it probably is.

Shop online with confidence this Christmas by following our advice on avoiding retail scams:

  • Only shop with legitimate online stores. It’s always safer to type in the address yourself, or select it from your bookmarks, rather than clicking on a link. Use your browser address bar to check if the website you are visiting is genuine and secure and that they carry the padlock or HTTPS
  • Complete purchases through secure payment methods. Pay with credit cards or robust payment services so that transactions remain protected
  • Verify discounts. If you receive a sales discount via email or text, check the sender and any web links are legitimate before you click
  • Keep your device software and applications up-to-date and protect all your devices with a reputable internet security product. Cybersecurity solutions with behaviour-based anti-phishing technologies, such as Kaspersky Total Security, can send your notifications if you are trying to visit a phishing web page
  • Manage your passwords. Password managers can help you shop with multiple retailers by safely storing your credentials, so they are unique for all of your online accounts
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