Published by Global Banking & Finance Review®
Posted on April 13, 2026
2 min readLast updated: April 13, 2026
Add as preferred source on GoogleTesco has teamed up with Adobe to enhance its AI-backed personalized marketing using Clubcard data, aiming to boost customer engagement and sales through tailored offers across digital platforms.
LONDON, April 13 (Reuters) - Tesco, Britain's biggest food retailer, has partnered with U.S. software group Adobe to deepen its use of artificial intelligence in analysing customer data, aiming to boost sales through more personalised marketing, the groups said on Monday.
Retailers are increasingly turning to AI in pursuit of revenue growth and cost savings, using the technology to offer more personalised shopping experiences.
A central plank of Tesco's strategy is becoming more digital, stepping up personal engagement with customers and developing growth avenues such as Whoosh nL8N3Z21OE rapid delivery, its online platform Marketplace, and retail media.
PARTNERSHIP WILL USE AI WITH CLUBCARD DATA
Tesco's said its partnership with Adobe will combine AI with data from its Clubcard loyalty scheme, which provides lower prices for members and has been a key driver of market share gains in recent years, according to analysts.
The Clubcard scheme, which covers more than 24 million UK households, is one of the largest loyalty programmes in Britain and already provides some personalised offers and product recommendations.
Tesco, which has a 28% share of Britain's grocery market, said the partnership would accelerate personalised engagement with customers, helping the grocer better anticipate their needs and improve the relevance of content, offers and experiences across its channels.
Adobe engineers will work directly alongside Tesco personalisation and AI teams.
"Working with Adobe, we can be even more responsive to the needs of shoppers," Becky Brock, Tesco group customer digital transformation director, said.
Tesco is scheduled to publish annual results nL8N40Q16X on Thursday.
(Reporting by James Davey; Editing by Jan Harvey)
Tesco partnered with Adobe to deepen its use of artificial intelligence for analysing customer data and enhancing personalised marketing efforts.
Tesco will combine AI technology with its Clubcard loyalty data to provide more personalised offers and recommendations for customers.
Clubcard data enables Tesco to personalise content, offers, and experiences for over 24 million UK households, supporting growth and market share.
The partnership aims to accelerate personalised engagement, anticipate customer needs, and improve the relevance of content, offers, and experiences.
Adobe engineers will work directly alongside Tesco’s personalisation and AI teams to develop and deploy AI-driven marketing initiatives.
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