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The Digital Voice Adtech PR Agency Grows Team by Eight
Date: August 4, 2022
Sponsored Feature Presented by The Digital Voice Boutique B2B PR Agency builds out marketing, events and multimedia teams as it responds to needs of a rapidly expanding client roster London, UK – 4th August 2022: Having recently celebrated its ten year anniversary, B2B adtech specialist PR agency The Digital Voice has now appointed eight...
The Worrying Cost of Sales and Marketing Misalignment (and How Tech Can Help)
Date: August 1, 2022
By James Frampton, Senior Vice President and General Manager EMEA, at SugarCRM The post-pandemic business world is merciless. Having had to rethink operational strategy and seek support from digital products and services to stay afloat during the past two years, companies are facing another scenario – the cost of the misalignment between sales and marketing...
Transmisson Launches State of B2B Brand Research and Makes First Appearance at Cannes Lions
Date: July 14, 2022
The global marketing agency commissions first time research for B2B marketing leaders worldwide Transmission, the world’s largest global independent B2B marketing agency, has launched ground-breaking research to gain key insights, opinions, challenges, and most importantly, priorities of B2B marketing leaders across the world. Transmission surveyed 500 senior marketing leaders across EMEA, US and APJ to...
Playground Xyz Shines a Light on the Nuanced Interplay Between Context, Creativity and Attention for Advertisers in New Study
Date: July 12, 2022
The leader in the attention space uncovers the dynamic relationship between creative, context and attention as marketers continue seek more accurate and meaningful campaign measurement data London, UK 12th July 2022: Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues...
How to Repair Critical Gaps Between Financial Institutions & Consumers
Date: June 16, 2022
By Stephenie Williams, Vice President, Vericast There is a dichotomy in current consumer attitudes toward finances: on one hand, consumers are emboldened by more choices, increased wages and some relief from the pandemic, but on the other hand, they are challenged by market volatility, rising inflation and clogged supply chains. Market volatility, in particular, has...
The Undeniable Benefits of Competitive Research
Date: April 12, 2022
In the business world, there are a lot of factors that contribute to overall business success. And while it is true that all businesses should aim at attracting more customers, offering high-quality products and services and ensuring that their customers are well-taken-care-of and satisfied, these simply won’t be enough to guarantee success. Instead, all modern...