digital-marketing
BusinessHow China Became Big Business for Twitter, From Blocking to Blue Checks
Top StoriesNew Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the UK and US
Top StoriesSap Boosts Brand Awareness Using GumGum’s High Impact Ad Formats and VerityTM, GumGum’s Advanced Contextual Targeting Solution
BusinessNew Research From Impact.com Shows Shifting Power Dynamic That Puts Influencers at the Centre of the Brand-Consumer Relationship
Adverty and Yazle Announce Exclusive In-Game Ad Partnership in MENA Region
Date: August 18, 2022
Sponsored Feature Presented by Adverty Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces exclusive partnership with Yazle London, UK – 18th August: Adverty AB today unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty’s full inventory in...
Cavai and MediaMath Announce Global Partnership to Deliver Conversational Advertising Programmatically
Date: August 2, 2022
Sponsored Feature Presented by Cavai The integration will enable conversational programmatic buys at scale; delivered by MediaMath and creatively powered by Cavai London, UK, 2nd August 2022: Cavai, the leading conversational advertising cloud, has announced a global partnership with MediaMath, as the ad tech company continues to introduce pioneering products and integrations to the market,...
Adverty and Drive Ahead! Developer Dodreams Announce Exclusive In-Game Ad Partnership
Date: July 28, 2022
Sponsored Feature Presented by Adverty Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces an exclusive partnership with leading developer, Dodreams, publisher of perennial hit car-battle game Drive Ahead! London, UK – 28th July: Adverty AB today unveils an exclusive global partnership with the leading games developer as it launches...
Google Results Avoid Disaster, With Search Ads Topping Wall Street Targets
Date: July 26, 2022
By Paresh Dave and Nivedita Balu (Reuters) -Google parent Alphabet Inc on Tuesday posted quarterly sales close to Wall Street targets, sending shares up on relief that the world’s biggest seller of online advertising had avoided the deep disappointment of rivals including Snap. Sales from Google’s search ad business actually topped expectations, while revenue from...
Lumen’s Latest Report Shows Astonishing Levels of Attention Achieved by In-Game Advertising
Date: July 26, 2022
Sponsored Feature Presented by Lumen The report reveals an average viewing time of 22 seconds for Digital Turbine’s video ad formats London, UK – 26th July 2022: Lumen Research, a pioneering attention measurement agency, has teamed up with Digital Turbine, the end-to-end mobile growth and monetization platform delivering video ads to billions of users through...
Twitter Blames Musk, Weak Ad Market for Drop in Revenue
Date: July 22, 2022
By Sheila Dang and Nivedita Balu (Reuters) -Twitter Inc on Friday blamed its ongoing battle to close its $44-billion acquisition by Elon Musk and a weakening digital advertising market for a surprise fall in quarterly revenue and a net loss. The results come as Twitter has sued Musk for dropping his offer to buy the...