digital-marketing
BusinessPlayground Xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard
BusinessPromote.io Launches Nano-Influencer Marketplace Platform to Revolutionise Social Media Marketing
Top StoriesL’Oréal Denies Report Saying It Suspended Twitter Ad Spending
BusinessBubbl Announces Launch of Bubbl Lite to Serve the Sme Market
Digital Ad Market Shows ‘signs of Life’ but Economy Clouds 2023 Outlook
Date: October 19, 2022
By Sheila Dang and Katie Paul (Reuters) – When Snap Inc kicks off the third-quarter earnings season for tech and social media companies on Thursday, investors are expecting modest revenue growth across most of the sector as results will be compared with a difficult 2021 when Apple Inc privacy changes began to upend the advertising...
YouTube Expands Audio and Podcast Advertising for Brands
Date: October 18, 2022
By Sheila Dang (Reuters) – Alphabet Inc’s YouTube will expand ways for advertisers to reach music and podcast listeners and viewers on connected televisions, the company said on Monday. The announcements come as the advertising industry has struggled amid record-high inflation and supply-chain disruptions, which have caused some brands to pull back on marketing budgets....
Netflix Ad-Supported Plan to Launch in November at $7 a Month
Date: October 14, 2022
By Dawn Chmielewski and Lisa Richwine LOS ANGELES (Reuters) -Netflix Inc said on Thursday it will introduce a streaming plan with advertising for roughly $7 per month in November, a move to attract new subscribers after the company lost customers in the first half of the year. The $6.99 cost for the “Basic with Ads”...
Gamers Spend Twice as Long Viewing Intrinsic In-Game Ads Compared to Other Digital Channels, Reveals New Research From Lumen and Anzu
Date: October 13, 2022
New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s 1.5-second benchmark London, UK – October 6, 2022 – The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together...
YouTube in Challenge to TikTok to Give Shorts Creators 45% of Ad Sales
Date: September 20, 2022
By Dawn Chmielewski and Paresh Dave LOS ANGELES (Reuters) -YouTube unveiled a new way for creators to make money on short-form video, as it faces intensifying competition from TikTok. The Google-owned streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give video creators 45% of the revenue. That compares...
Building Effective Leaders in Digital Marketing
Date: September 16, 2022
By Amanda Walls, Founder and Director of Cedarwood Digital The digital marketing industry has boomed over the last decade as more and more businesses look to reach their audience online. In 2021, the IAB UK’s Digital Adspend report highlighted that digital ad spend had soared 41% to a record high.That means more people than ever...