digital-marketing
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David Murray Joins VeraViews as Demand Director
Date: January 18, 2023
The experienced commercial operator will help VeraViews in its mission to increase trust and value across the media ecosystem VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention, is delighted to announce the appointment of David Murray as Demand Director. David is a London-based commercial specialist with a wealth...
Adnami Appoints Jeetesh Luhar as International Sales Director
Date: December 6, 2022
Jeetesh joins as Adnami doubles down on growth; moving to scale up mode in the UK and beyond Ad tech company, Adnami, has appointed Jeetesh Luhar as International Sales Director as it readies itself for further expansion across Europe. The hire follows hot on the heels of the appointment of James Upson as Managing Director...
Leading US Brand Johnsonville Announces Results of First Intrinsic In-Game Ad Campaign With GumGum and Frameplay
Date: November 30, 2022
Ground-breaking campaign quadruples industry standards for ad recall and purchase intent GumGum, a contextual-first, global digital advertising platform, along with Frameplay, the global leader in enabling intrinsic in-game advertising, partnered earlier this year to provide contextually relevant and brand-safe creative advertising units to be utilised across Frameplay’s intrinsic in-game advertising ecosystem. Johnsonville, the most popular...
Playground Xyz Partners With Publicis Groupe APAC to Enable Brands to Capitalise on the Power of Attention Signals
Date: November 29, 2022
Publicis Groupe APAC will roll out attention-based approaches across their clients’ digital ad campaigns London, UK – November 29th, 2022 – Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns. This project expands on an ongoing partnership that has seen...
Using Content to Overcome the Cost of Search Marketing
Date: November 16, 2022
By Garry Hamilton, Chief Growth Officer and Founder of Equator Given the fact Google is one of only four trillion-dollar companies globally at the time of writing, it probably won’t surprise you to learn that spend on search marketing is soaring. According to research company Statista, in the UK alone search marketing budgets increased by an...
Hershey Says “Game On!” as Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness
Date: November 15, 2022
Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising campaign with GumGum and Frameplay London, UK – November 15th, 2022 – GumGum, a contextual-first, global digital advertising platform, with Frameplay, the global leader in enabling intrinsic in-game advertising, announced their partnership in June of this year to provide brands and agencies with...