digital-marketing
TechnologyLumen Registers Increased Views and More Positive Response to Ads Using SeenThis Technology
Top StoriesAdnami Signs Agreements With Schibsted and Amedia to Deliver High Impact Ads With Unparalleled Reach Across the Nordics
Top StoriesGumGum Announces Industry’s First 100% Brand Safe Ad Exchange
FinanceAccountant Brian Murphy – Key Practical Marketing Advice for 2023
Brand Metrics Continues on Steep Growth Trajectory With Appointment of Vp Business Development in the US
Date: March 7, 2023
Kristen Friesen assumes new role in response to growing demand on both sides of the pond Global technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has appointed Kristen Friesen as VP Business Development in the US as growing numbers of clients opt to use its technology to measure...
Automated Creative Launches in the US and Canada
Date: March 2, 2023
Dan Moseley is appointed Managing Director to oversee continued expansion in the region Automated Creative, which is on a mission to reinvent advertising using automation, has appointed Dan Moseley as Managing Director as it continues to expand in the US and Canada in response to increasing demand for its services. Automated Creative produces ads for...
How Can SaaS Brands Grow Their Online Presence?
Date: February 28, 2023
By Ronn Torossian, Founder & Chairman of 5WPR. The business world has seen a surge in SaaS companies in recent years, as businesses move towards cloud-based solutions. However, increased competition means brands must grow their digital presence to remain competitive. SaaS companies must build and expand their digital presence. Digital marketing strategy For a successful...
Exclusive-Microsoft’s Bing Plans AI Ads in Early Pitch to Advertisers
Date: February 17, 2023
By Sheila Dang (Reuters) – Microsoft has started discussing with ad agencies how it plans to make money from its revamped Bing search engine powered by generative artificial intelligence as the tech company seeks to battle Google’s dominance. In a meeting with a major ad agency this week, Microsoft showed off a demo of the...
GumGum Granted First Mrc Accreditation for Brand Safety and Contextual Targeting for Ctv
Date: February 9, 2023
Media Rating Council, a U.S. media industry audit and accreditation body, grants its first accreditation for CTV brand safety and contextual analysis London, UK – 9 February, 2023 – GumGum, a contextual-first, global digital advertising platform, today announces that it has achieved an additional accreditation from the Media Rating Council (MRC), a U.S. based nonprofit...
SeenThis Launches Creative Platform to Boost Performance and Reduce CO2 Emissions in Digital Advertising
Date: February 9, 2023
The platform is powered by adaptive streaming technology, with dashboards tracking the carbon footprint of campaigns London, UK: 9th February 2023: Adaptive streaming company, SeenThis, has launched a creative platform which enables clients to access its proprietary streaming technology to seamlessly build their own creatives; maximising quality with no file size limitations, whilst reducing the...