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BusinessFrameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership With Dentsu’s Attention Economy Team by First-to-Market Studies
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Digital Marketing Beyond Personalisation
Date: March 22, 2022
By Stuart Russell, CSO, Planning-inc According to the ONS, back in 2020, 92% of adults in the UK were recent internet users. That was even before the entire population was forced to stay at home and search online for the products and services they needed, so imagine how crucial it is today. With the digital...
Impact.com Acquires Pressboard, Providing Publishers With a Best-In-Class Platform for Branded Content as Digital Advertising Is Deprioritised
Date: March 15, 2022
Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towards traditional advertising, resulting in more efficient partnerships and revenue London, UK — March 15, 2022 — impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that the company has acquired Pressboard, the premier analytics and...
5 Social Media Myths and Misconceptions
Date: March 8, 2022
By Gerard Murnaghan, General Manager & Vice President of Sprout Social From goldfish having a three-second memory span to the first US President George Washington being fitted with wooden teeth, we are constantly surrounded by myths and misconceptions. Although they exist almost everywhere, they’re especially common in and among topics that people feel familiar with....
How Digital Marketers Can Capitalise on the Hybrid Customer Experience
Date: March 8, 2022
By Paul O’Donoghue, VP Global Presales Solutions and Customer Operations, Uberall In the past two years, the inability to visit shops and branches in person has contributed to a boom in online commerce – one that has provided the perfect catalyst to turn the 21st century consumer into a hybrid customer. Today’s hybrid customer relies...
Top 5 Digital Marketing Trends for 2022 and Beyond
Date: February 16, 2022
By Emma Lewis, Myriad Associates Ireland. There are around 8.5 billion google searches made every day across the world – and for digital marketers 2022 is set to be a humdinger of a year. Indeed, digital marketing is one area of technology that is constantly evolving, with companies all vying to get their voices heard....
Cavai, Global Leader in Conversational Advertising, Announces Innovative Launch of Conversational Video to Maximise Engagement and Impact
Date: February 8, 2022
The unique format combines the power of moving images with the interactivity of one-to-one dialogue to drive optimal attention Cavai, the leading conversational advertising cloud, has launched conversational video, a groundbreaking format designed to maximise engagement within digital advertising. The format harnesses the established power of moving images and combines it with conversation, to drive...