digital-marketing
Top StoriesPassendo Appoints Harry Charalambous as Head of Demand & International Growth
Top StoriesGumGum Announces Industry First Contextual Partnership With Tumblr
Top StoriesGumGum and Invincible Entertainment Announce Partnership on New Ctv Ad Integration
Research ReportsHow to Become a Social Media Manager
Why Is No One Clicking on My Google Ads?
Date: May 19, 2022
By Tom Marchant, Senior Digital Manager at PMW If a business is not achieving click-throughs on its Google Ads, the campaign shouldn’t be written off as ineffective. A few simple tweaks could have it going from thwarted to thriving. Google Ads has revolutionised the way services are promoted online, and has been successfully used by businesses around the world to get products and services in front of the right people. Some businesses find it hard to...
GumGum Joins Global Alliance for Responsible Media (garm) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts
Date: May 12, 2022
London, UK, May 12th, 2022 — GumGum, a contextual-first global digital advertising platform, today announced it has become an official member of Global Alliance for Responsible Media (GARM), the cross-industry initiative established by the World Federation of Advertisers (WFA), and will play a more strategic role in helping build guidelines that increase trust and transparency...
Eye-Tracking Study Confirms That High Impact Formats Outperform Standard Display
Date: May 9, 2022
High impact formats drive up to 72x more attention than standard display, as report confirms the importance of premium formats in driving attention to digital advertising London, UK, 3rd May 2022: High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from ad tech...
Global Ecommerce: 5 Tips for Expanding Your Online Business Globally
Date: May 5, 2022
Cross-border eCommerce is booming, and it’s set to become a significant growth driver for online merchants in the coming years. According to a recent McKinsey report, 1.8 billion individuals will join the consuming class by 2025, spending $30 trillion yearly. Buyers will have better access to companies worldwide, including yours, as the internet becomes more...
Tag Outreach Prompted Reduction in Ad Spend by Most Brands Advertising on European Pirate Sites
Date: April 26, 2022
79% of European Advertisers Reduced Ad Impressions on Pirate Sites Following Communication by TAG’s Project Brand Integrity Washington, DC & London, UK – 26 April 2022 – The Trustworthy Accountability Group (TAG), an advertising industry self-regulatory organisation aimed at fighting criminal activity and strengthening brand safety in the digital advertising supply chain, today released the first annual...
Passendo Powers up With Raft of New Board Members
Date: April 12, 2022
The announcement comes as the Copenhagen-based in-email advertising disruptor readies itself for an explosive H2 London, UK 12th April, 2022 – Award-winning email ad server and SSP Passendo has appointed three new board members – Frédéric Lachaud, Cecilie Sofie Anker Andersen and Christoffer Feilberg – following significant growth and investment of €2.3 million late last...