digital-marketing
Top StoriesGumGum and Jw Player Partner to Integrate Viewability and Advanced Contextual Capabilities
TechnologyThe Growth in Click Fraud and the Telling Signs to Look Out for When Running Ad Campaigns
Top StoriesPassendo Partners With Leading Media Company, Audienzz, to Revolutionise Its Ad Offer in a Portfolio of Over 70 Premium Newsletters
TechnologyMeasurement in the Privacy Age
Passendo Signs New Strategic Partnerships as It Continues Growth Trajectory, Entering the Italian and German Markets
Date: June 28, 2022
The news follows investment of €2.3m in late 2021 and a raft of new hires in H1, with more to follow in H2 London, UK, June 28th, 2022 – Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid...
Playground Xyz Appoints New Team Members as It Solidifies Its Position as a Leader in the Attention Space
Date: June 23, 2022
Playground xyz’s latest hires reflect burgeoning interest in its ground-breaking technology as marketers seek more accurate and meaningful campaign measurement data London, UK, 23rd June: Attention-based ad tech vendor, Playground xyz, has appointed Jessica Teasdale and Ali Baker as it continues on its rapid growth trajectory, positioning itself at the forefront of the attention space...
TikTok to Boost EU Consumers’ Rights, Averts Possible Sanctions
Date: June 21, 2022
By Foo Yun Chee BRUSSELS (Reuters) – Chinese-owned short video-sharing app TikTok has agreed to boost European Union users’ rights, EU regulators said on Tuesday, averting possible sanctions in a case sparked by multiple complaints from consumer groups in the bloc. The European Consumer Organisation (BEUC) in its 2021 complaint said TikTok, which has seen...
Adnami Welcomes Svenja Damzog as Publisher Director Dach to Lead Continued Expansion in the Region
Date: June 17, 2022
The ad tech company’s latest hire brings extensive experience and a valuable network as Adnami continues to invest in critical European markets Hamburg, Germany, 16th June 2022: Ad tech company, Adnami, has appointed Svenja Damzog as Publisher Director, DACH, as it readies itself for further growth and expansion across Europe. Svenja will lead and continue...
White Bullet Data Shows Huge Uptick in Compliance in Countries It Monitors as It Helps Clients Avoid Costly Fines
Date: June 14, 2022
The cyber safety company has driven an enormous uptick in compliance, preventing ads from appearing on pirate sites whilst helping to put an end rogue affiliate marketing initiatives London, 14th June, 2022: IP protection and cyber safety company White Bullet has found that ad spend on pirate websites is almost four times lower in countries...
Cavai and Azerion Deliver Industry First With Conversational In-Stream Video
Date: June 14, 2022
Azerion and Cavai continue to build on their longstanding global partnership to deliver world-first format with in-stream conversational video London, UK, 14th June 2022: Cavai, the leading conversational advertising cloud, and Azerion, the digital entertainment and media platform, today announce the launch of conversational in-stream video; a new and creative format designed to optimise engagement...