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Financial Wellness in Marketing: How SMBs Can Build Trust With Gen Z Consumers
Date: December 6, 2023
Financial wellness in marketing: How SMBs can build trust with Gen Z consumers By Jacqueline Bourke, Senior Director Creative at iStock With every generation feeling the crunch of today’s economic impacts, it’s no surprise that the idea of financial wellness is on the rise. Generally defined as the ability to meet basic needs and manage...
Rise of Ai: Why Human Customer Support Remains Vital in Treasury Management
Date: December 4, 2023
Rise of AI: Why human customer support remains vital in treasury management AI is taking the digitalisation of financial services to the next level, but some functions require a personalised approach. Laurent Descout, Founder and CEO of Neo looks at why the human touch is essential when it comes to customer support. The artificial intelligence...
Google Ads: Revolutionizing Digital Advertising in New Zealand and Beyond
Date: December 4, 2023
Google Ads: Revolutionizing Digital Advertising in New Zealand and Beyond In today’s digital age, online advertising has become a crucial element for businesses seeking to expand their reach and engage with a wider audience. Google Ads, formerly known as Google AdWords, stands at the forefront of this digital revolution. As a powerful tool for targeted...
Transforming Financial Services: The Impact of AI on Customer Service and Profits
Date: December 1, 2023
Transforming Financial Services: The Impact of AI on Customer Service and Profits By Matt Edic, Chief Experience Officer, IntelePeer Without question, integrating artificial intelligence (AI) solutions into the dynamic world of financial services stands as a force to be reckoned with, one that promises to reshape customer experiences, enhance operational efficiency, and safeguard against emerging...
FinTech 2024 Will Be the Year of FinTech Partnerships
Date: December 1, 2023
Fintech: 2024 will be the year of fintech partnerships By Oscar Wall, General Manager EMEA – Recurly It’s safe to say that 2023 will go down as a year of big tech stories. From the ongoing news of Chat-GPT to the collapse of multiple cryptocurrency billionaires, the financial technology sector has faced increasing scrutiny and...
UK Regulator to Review Supermarket Loyalty Scheme Prices
Date: November 29, 2023
UK regulator to review supermarket loyalty scheme prices By James Davey LONDON (Reuters) -Britain’s antitrust regulator is launching a review of loyalty scheme pricing by supermarkets, such as Tesco’s Clubcard and Sainsbury’s Nectar, to consider whether it is fair that cheaper prices are available only to members. Loyalty schemes have proved hugely successful for the...