customer-experience
BankingCreate Exceptional Customer Experiences Without Breaking the Bank: The 3 Essential Pillars
FinanceFinancial Service Trends for Digital in 2022
BankingThe Future of Artificial Intelligence in Banking
TechnologyPragmatic Automation: Overcoming the Stigma Surrounding Quick Fixes and ‘automation Debt’
Impact.com Releases the Partnership Economy, a New Book That Guides Businesses to Success in a Digital World
Date: February 23, 2022
By CEO David A. Yovanno, The Partnership Economy details how businesses can find new audiences, grow revenue, and deliver exceptional customer experiences impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced the release of The Partnership Economy, a book authored by impact.com CEO David A. Yovanno, which explores...
Would You Recommend Your Bank to a Friend?
Date: February 18, 2022
By Peter Cunningham, Director of Marketing at BuyaPowa. Well, the answer is clearly yes if you listen to the NPS reported by leading banks, which according to Customergauge listed these scores for 2022: First Republic Bank: 72 first direct: 66 ING Luxembourg: 63 American Express Bank: 52 Royal Bank of Scotland: 51 Etc. When the...
What Does the Future Hold for Open Banking?
Date: February 17, 2022
By Hans Tesselaar, Executive Director, BIAN The financial services sector is beginning to adopt Open Banking more widely, but there are still obstacles to overcome. While there is overt awareness around Open Banking and its benefits within the financial services industry, the challenges created by a lack of education are evident. The services offered by banks...
Finance Search Marketing: Tame the Expense by Targeting High-Value Opportunities
Date: February 16, 2022
By Lee Wilson, Head of Services at Vertical Leap Search marketing is more expensive for finance companies than most. You’ve got some of the highest costs per click (CPCs) in PPC to deal with and Google algorithm updates have a history of hitting finance websites particularly hard. It’s not all bad news, though, because the...
Cyber Security (authentication) Trends for 2022
Date: February 8, 2022
By Lee Suker, head of authentication, Sinch In the on-demand economy, customers now expect to be able to engage with their service provider – be it a streaming service, online retailer, or bank, at the click of a button and on the channel of their choice. The pandemic, which has established at-a-distance contact, has of...
Is Your Firm Maximising Its Digital Marketing Intelligence From Tools and Technologies to Constantly Improve – or Is It Just One More Thing to Manage?
Date: February 8, 2022
By Ben Michaelis, Managing Director – ThinkEngine Is the number one headache for marketing leaders – ‘which marketing platform should we buy to drive revenue growth?’ Getting it right can deliver a scalable infrastructure to grow, getting it wrong can, well, let’s not talk about it, it doesn’t bear thinking about. It feels to me...