customer-experience
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Technology[Solved]How to Open Heic File on Windows
The Three Steps to a Successful Digital Transformation in Fs
Date: June 13, 2022
By Winnie Palmer, EMEA Head of Marketing, Seismic Today’s financial services (FS) market landscape is extremely competitive. Financial advisors, lenders and money managers have seen the spread that they command decrease over the past 20 years, putting increasing pressure on revenues. What’s more, modern clients demand a more personalised experience that includes access to bespoke information available to...
Public Sentiment, Data and the Queen – Why Research Into Your Favourite Royal Has Big Business Implications!
Date: June 1, 2022
By Michalis Michael, CEO of DMR DMR recently published a report revealing that, over the last quarter, the Countess of Wessex, Princess Anne, and Camilla were the most positively talked about Royals in the UK, while (unsurprisingly to some) Prime Minister Boris Johnson was one of the UK’s most unpopular politicians – and his cabinet...
Why Optimising Brand Email Signatures for Mobile Devices Is Essential for Hybrid Working
Date: May 18, 2022
By Maria Dahlqvist Canton, VP Marketing, Exclaimer As the world shifts towards hybrid working – or out-and-out remote working – mobile usage for work purposes is more than likely to rise. A recent study revealed almost three-quarters of respondents use smartphones for work matters, with email being the most common reason. So, making sure your corporate...
Cavai Tests Innovative New Approach for the Home Office’s ‘ParentWise’ Pilot Campaign Helping Parents and Carers in the West Midlands
Date: May 17, 2022
Conversational formats delivered key insights alongside dramatically improved dwell time and reduced bounce rates London, UK, 17th May 2022: Cavai, the leading conversational advertising cloud, has delivered a ground-breaking part of a pilot child safety campaign for the Home Office, generating broad engagement from parents and carers keen to support the vulnerable young people in...
The Three Lessons Financial Services B2B Marketing Must Learn From B2C
Date: May 16, 2022
By Michael Richard, Managing Director, Alan Agency B2B marketing already has a reputation for being uninspiring and dull, particularly when compared with its consumer counterpart. Couple this with an industry like financial services – which is often laden with jargon, reliant on T&Cs and so generally faces its own set of challenges when trying to...
Legacy System Jenga – It’s Only a Matter of Time Before the Customer Feels It Topple
Date: May 9, 2022
By Glenn Barnes, insurance lead at Restore Digital, explores the digital transformation of the sector, the challenges of legacy systems and why a small change could deliver a more joined-up customer experience. According to 55% of insurance professionals, one of the most significant obstacles to digital transformation is the persistence of legacy software systems...